KF

Kate'S Real Food


Overview



Kate's Real Food is a producer of organic snack bars headquartered in Victor, Idaho, founded by Kate Schade in 2010. The company specializes in energy bars made from clean, organic ingredients aimed at providing lasting energy and taste. As of the latest available data, Kate's Real Food boasts a revenue of $5.8 million. Targeting active and adventurous consumers, the product line is inspired by real-life experiences, such as energy bars created for skiing to sustain energy. The bars are renowned for being soft, flavorful, and calorie-dense, making them ideal for activities like backpacking, hiking, and biking.

Key Leadership



The leadership team at Kate's Real Food is headed by:

  • Kate Schade: Founder & Co-owner

  • Bruce Thaler: CEO & Co-owner

  • Brittany Thaler: EVP of Marketing

  • Oliver Berlic: National Sales Director


The management team is supported by roles specializing in marketing, sales, public relations, and creative design, underscoring a robust organizational structure focused on growth and brand development.

Product Range



Kate's Real Food offers a diverse array of products focused on organic and health-conscious selections. Their product lines include:

  • Energy Bars: Available in flavors such as Peanut Butter Dark Chocolate, Lemon Coconut, and Oatmeal Cranberry & Almond.

  • Protein Bars: Featuring varieties like Peanut Butter Cup Protein Bars and Snickerdoodle Protein Bars.

  • Mini Snack Bars: Targeted towards younger demographics or those seeking smaller portions.


These offerings are complemented by seasonal releases like the Organic Pumpkin Spice Snack Bar. The company also creates variety packs, showcasing a selection of their popular bars in a single package.

Market Presence



Kate's Real Food has achieved significant market penetration, expanding its presence to over 12,000 retail locations nationwide as of October 2023. Key partnerships include placements in retailers such as Whole Foods and Walmart. The company is actively expanding into new channels like travel, with plans to distribute its products in Amtrak cars, providing growth opportunities across travel-related channels.

Social Responsibility



Demonstrating strong social responsibility, the organization has donated over 1,679,210 bars to food banks, shelters, schools, and support efforts in Ukraine. This commitment to giving back reflects the company's underlying values and strengthens its brand image among consumers.

Recent Developments



Kate's Real Food continues to innovate with new product lines such as their plant-based protein bars. Embracing emerging health trends, the company emphasizes fiber, healthy fats, and antioxidants. These strategic product innovations aim to meet the growing demand for healthier snack alternatives. Launching an ambassador program to further engage its community, Kate's Real Food seeks to amplify brand awareness through dynamic marketing strategies that connect with consumers who appreciate adventure and health-conscious living.

Competitor Profiling



Kate's Real Food operates in a competitive landscape with several established brands:

  • Larabar: Focused on simple ingredients like fruits and nuts, offering a wide variety of flavors that provide wholesome, gluten-free snack options.

  • GoMacro: Emphasizing a balanced, plant-based lifestyle with vegan, organic products, promoting responsible sourcing and sustainability.

  • RXBAR: Known for protein-packed bars made from egg whites, dried fruits, and nuts, catering to fitness enthusiasts seeking natural and straightforward nutrition.

  • Clif Bar: A well-recognized name in the energy bar market, producing a range of organic snack bars targeted at outdoor and sports activities.


Strategy and Market Position



Kate's Real Food targets a demographic valuing sustainability and outdoor adventures. Their positioning as high-energy snacks for endurance activities provides a compelling offering in the competitive market. While their competitors also cater to a fitness-oriented consumer base, Kate's Real Food differentiates through unique flavor profiles and targeted energy provision, serving as key differentiators in sales strategies.

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