Kaufland Romania & Moldova: Comprehensive Company Profile
Background
Kaufland, a subsidiary of the German Schwarz Gruppe, is a leading hypermarket chain operating across Europe. In Romania, Kaufland has established itself as a major player in the retail sector, with a network of over 180 stores and a workforce exceeding 17,000 employees. In the Republic of Moldova, the company operates 9 stores, employing over 600 individuals.
Key Strategic Focus
Kaufland's strategic objectives in Romania and Moldova include:
- Expansion: Aiming to operate 250 hypermarkets across both countries by 2030.
- Sustainability: Implementing renewable energy solutions, such as equipping stores with photovoltaic panels to reduce environmental impact.
- Local Partnerships: Collaborating with over 2,500 local suppliers in Romania, with 81% of total supplier expenditures allocated to local partners, amounting to over €2.93 billion.
Financials and Funding
In the financial year 2024 (March 2024 – February 2025), Kaufland Romania reported:
- Turnover: €3.97 billion.
- Gross Added Value (GVA): €2.8 billion, representing approximately 0.8% of Romania's GDP.
- Investments: €157 million in capital expenditures for acquiring or upgrading fixed assets.
- Fiscal Contributions: €321 million in taxes and duties paid to the state budget.
Technological Platform and Innovation
Kaufland's commitment to innovation is evident through:
- Renewable Energy Initiatives: Equipping stores with photovoltaic panels to generate green energy and reduce CO₂ emissions.
- Sustainability Programs: Implementing anti-plastic and anti-waste initiatives, pioneering in-store packaging recycling infrastructure, and supporting regenerative agriculture.
Leadership Team
- Marco Hößl: General Manager of Kaufland Romania and the Republic of Moldova.
- Dona Răpciugă: Executive Director of Kaufland Moldova.
Competitor Profile
Market Insights and Dynamics
The Romanian retail market is highly competitive, with several major players:
- Lidl: Operates 365 stores, leading the market with a turnover of 24 billion lei in 2024.
- Carrefour: Manages 57 hypermarkets, 188 supermarkets, and 162 convenience stores.
- Auchan: Operates 33 hypermarkets and 7 supermarkets.
Competitor Analysis
- Lidl: Part of the Schwarz Gruppe, like Kaufland, focusing on discount retailing with a significant market share.
- Carrefour: A French multinational with a diverse store portfolio, emphasizing hypermarkets and supermarkets.
- Auchan: A French retail group operating hypermarkets and supermarkets, focusing on a wide product range.
Strategic Collaborations and Partnerships
Kaufland's collaborations include:
- Local Suppliers: Partnering with over 2,500 local suppliers in Romania, allocating 81% of supplier expenditures to local partners.
- Community Projects: Investing €9.5 million in social responsibility projects, including funding programs for non-governmental organizations.
Operational Insights
Kaufland's operational strategies focus on:
- Sustainability: Implementing renewable energy solutions and waste reduction initiatives.
- Local Engagement: Supporting local economies through supplier partnerships and community investments.
- Expansion: Aiming to increase the number of hypermarkets to 250 by 2030.
Strategic Opportunities and Future Directions
Kaufland's future strategies include:
- Expansion: Continuing to grow its store network in Romania and Moldova.
- Sustainability: Enhancing environmental initiatives, such as increasing the use of renewable energy.
- Community Engagement: Further investing in social responsibility projects to support local communities.
Contact Information
- Website: Kaufland Romania
- LinkedIn: Kaufland Romania & Moldova
Note: Specific contact details such as addresses, phone numbers, and emails are not provided in this profile.
