KCRA 3 & My58 Television Company Profile

Background

Overview

KCRA 3 & My58 Television, based in Sacramento, California, are leading television stations in the Sacramento-Stockton-Modesto market. Owned by Hearst Television, they are committed to delivering quality journalism, breaking news, and a diverse range of entertainment programming in both English and Spanish. Their mission is to reflect the community's diversity and provide content that is smart, innovative, and representative. KCRA 3 is recognized as the number one news station in the Sacramento area and has received multiple Emmy and Edward R. Murrow awards.

Mission and Vision

KCRA 3 & My58 Television aim to provide comprehensive news coverage and entertainment that resonates with the diverse Sacramento community. Their vision is to be the most trusted source for local news and entertainment, fostering a well-informed and engaged audience.

Primary Area of Focus

The stations focus on delivering timely and accurate news, weather updates, and community events, along with a variety of entertainment programming. They also emphasize inclusivity by offering Spanish-language local news updates and supporting underrepresented groups such as veterans, women, minority ethnic groups, and the LGBTQ+ community.

Industry Significance

As part of Hearst Television, KCRA 3 & My58 Television play a significant role in the broadcast media industry, serving a large audience in Northern California. Their commitment to quality journalism and community engagement sets them apart in the competitive television market.

Key Strategic Focus

Core Objectives

Community Engagement: Reflecting the community's diversity and providing content that is smart, innovative, and representative.

Quality Journalism: Delivering accurate and timely news coverage to keep the community informed.

Entertainment Programming: Offering a variety of entertainment options to cater to diverse audience preferences.

Specific Areas of Specialization

Local News Coverage: Providing comprehensive news coverage, including breaking news, weather updates, and community events.

Spanish-Language Programming: Offering Spanish-language local news updates and entertainment to serve the Hispanic community.

Community Support: Championing underrepresented groups and fostering inclusivity within the community.

Key Technologies Utilized

Digital Platforms: Utilizing digital platforms to reach a broader audience and provide content on-demand.

Social Media Engagement: Leveraging social media platforms to engage with viewers and share content.

Primary Markets or Conditions Targeted

KCRA 3 & My58 Television primarily target the Sacramento-Stockton-Modesto television market, focusing on delivering content that resonates with the diverse communities in this region.

Financials and Funding

Funding History

As a subsidiary of Hearst Television, KCRA 3 & My58 Television benefit from the financial backing and resources of their parent company. Specific details regarding their individual funding history are not publicly disclosed.

Total Funds Raised

Specific figures regarding total funds raised by KCRA 3 & My58 Television are not publicly available.

Recent Funding Rounds

There is no publicly available information regarding recent funding rounds for KCRA 3 & My58 Television.

Notable Investors

As part of Hearst Television, KCRA 3 & My58 Television are backed by Hearst Corporation, a diversified media, information, and services company.

Intended Utilization of Capital

While specific details are not publicly disclosed, it is likely that capital is utilized to enhance news coverage, expand entertainment programming, and invest in technological advancements to better serve the community.

Pipeline Development

Key Pipeline Candidates

KCRA 3 & My58 Television continually develop and expand their programming lineup to meet audience demands. Specific details about upcoming shows or initiatives are not publicly disclosed.

Stages of Clinical Trials or Product Development

As a media company, KCRA 3 & My58 Television do not engage in clinical trials or product development in the traditional sense. Their focus is on content creation and distribution.

Target Conditions

The stations aim to address the informational and entertainment needs of the Sacramento-Stockton-Modesto community.

Relevant Timelines for Anticipated Milestones

Specific timelines for upcoming programming or initiatives are not publicly disclosed.

Technological Platform and Innovation

Proprietary Technologies

KCRA 3 & My58 Television utilize proprietary technologies for content creation, broadcasting, and digital distribution to ensure high-quality programming and efficient operations.

Significant Scientific Methods

The stations employ data analytics and audience research methodologies to tailor content to viewer preferences and enhance engagement.

AI-Driven Capabilities

While specific AI-driven capabilities are not publicly detailed, the stations likely incorporate advanced technologies to optimize content delivery and audience interaction.

Leadership Team

Key Executive Profiles

Ariel Roblin: President and General Manager of KCRA 3 & My58 Television. Roblin oversees station operations and strategic direction.

Derek Schnell: News Director at KCRA 3 & My58 Television. Schnell leads the news department, ensuring high-quality journalism and content.

Mike Cherry: Morning Anchor at KCRA 3 & My58 Television. Cherry co-anchors morning newscasts and contributes to community engagement.

Brandi Cummings: Morning Anchor at KCRA 3 & My58 Television. Cummings co-anchors morning newscasts and engages with the community.

Tamara Berg: Meteorologist at KCRA 3 & My58 Television. Berg provides weather forecasts and contributes to news coverage.

Melanie Hunter: Traffic Reporter at KCRA 3 & My58 Television. Hunter delivers traffic updates and assists in news reporting.

Leadership Changes

Specific details regarding recent leadership changes or appointments are not publicly disclosed.

Competitor Profile

Market Insights and Dynamics

The Sacramento-Stockton-Modesto television market is competitive, with several stations vying for audience attention. KCRA 3 & My58 Television maintain a strong presence through quality programming and community engagement.

Competitor Analysis

KOVR (CBS Affiliate): A competitor in the Sacramento market, offering news and entertainment programming.

KXTV (ABC Affiliate): Another competitor providing news and entertainment content to the Sacramento audience.

KTXL (Fox Affiliate): Competes in the market with a focus on news and entertainment programming.

Strategic Collaborations and Partnerships

UC Davis Football Broadcasts: KQCA My58 has partnered with UC Davis to broadcast all Aggie home football games, enhancing community engagement and viewership.

Los Angeles Chargers Preseason Games: KQCA My58 airs preseason games for the Los Angeles Chargers, attracting sports enthusiasts and expanding viewership.

Operational Insights

KCRA 3 & My58 Television leverage their affiliation with Hearst Television to access resources and content from major networks, strengthening their market position. Their commitment to quality journalism and community engagement differentiates them from competitors.

Strategic Opportunities and Future Directions

The stations have opportunities to expand their digital presence, enhance community partnerships, and continue to diversify programming to meet evolving audience preferences. Their strong foundation in quality journalism and community engagement positions them well for future growth.