Keating Technologies Inc. Market Research Report

Company Overview

Name:
Keating Technologies Inc.

Mission Statement:
Keating Technologies aims to be Canada's leading branch outsourcing service, delivering integrated sales, marketing, and technical support solutions to the high technology industry. The company focuses on customer satisfaction while minimizing operational costs.

Founded:
1986

Founders:
No information is available

Key People:

• Larry Keating (CEO as of various press releases)

• Alex Nobile (Vice President, Sales and General Manager)

Headquarters:
Markham, Ontario, Canada

Number of Employees:
No information is available

Revenue:
No specific information available

Company Reputation:
Keating Technologies is well-known for its extensive experience in representing international technology brands in Canada. The company provides Total Market Management services, acting as an outsourced "Canadian Branch Office" for global technology leaders.

Products and Services

Services Offered

1. Sales & Marketing Services:

• Product sales performance across retail, corporate, government, and education markets.

• National presence established through offices in Vancouver, Markham, and Montreal.

• Services include needs assessment, account management, market entry strategies, etc.

2. Outsourced Customer Care:

• 24/7 trilingual technical support (English, French, Spanish).

• Programs for technical support, customer care, and warranty logistics.

• Accessories fulfillment, problem troubleshooting, and technical training.

3. Total Market Management®:

• Comprehensive, national approach to the Canadian market.

• Services include speed to market, customer relationships, cost efficiency, and proven sales strategies.

Recent Developments

Partnerships and Expansions

• Wilson Electronics Partnership: Keating signed with Wilson Electronics, becoming the Canadian representative for Wilson's innovative cellular signal boosters and solutions. As of a press release in 2017, Keating has been aligning with Wilson to enhance sales and market penetration in Canada.

• Siemon Partnership: As of May 11, 2020, Keating Technologies forged a strategic partnership with Siemon to drive the growth of Siemon’s network cabling solutions in Canada.

Awards and Recognition

• Fluke Networks Sales Achievement Award (2018): Keating Technologies received recognition for its exemplary sales performance in Canada working with Fluke Networks.

Product and Technology Updates

• weBoost Partnership: Wilson Electronics’ weBoost brand has been accepted into Toyota's and Lexus's Associated Accessory Portfolio (AAP) program, marking a significant market presence opportunity.

• New Product Launches by Clients:

• NetAlly’s New Testing Hardware: Introduced LinkRunner AT 3000 & 4000 Network & Cable Testers with comprehensive features for network analysis and validation.

• Fluke Networks Integration: Integration with Silver Fox’s Labacus Innovator software.

Conclusion

Keating Technologies Inc. stands out as a crucial player in the Canadian market for technology distribution and services. Its strategic partnerships and comprehensive service offerings position it as a pivotal entity for companies looking to penetrate the Canadian market with professional sales and marketing support, customer care, and market management services. Despite missing some financial details, the company's partnerships, continuity in signing new deals, and recognition in the industry highlight its consistent growth and market relevance.