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Keen

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Market Research Report: KEEN Footwear



Company Overview



  • Name: KEEN Footwear

  • Mission: "We’re Not Here to Just Make Shoes." KEEN aims to bring people together, foster caring for one another, and prioritize the planet while delivering high-quality footwear.

  • Founded: 2003

  • Founders: No information is available

  • Key People: No information is available

  • Headquarters: No information is available

  • Number of Employees: No information is available

  • Revenue: No information is available

  • Known For: Known for creating comfortable, durable, and environmentally conscious footwear.


Products



Product Lines



  • Boots, Shoes, and Sandals:

  • Men's Targhee IV Waterproof Hiking Boot: Known for excellent support and waterproof capabilities, making it ideal for hiking.

  • Men's Newport Leather Sandal: Offers the versatility of a sandal with protection for outdoor activities.

  • Women's Rose Sandal: Combines comfort with design durability, perfect for casual wear.


  • Collaborations and Limited Editions:

  • Cincinnati 6" Boot x Noon Goons: Features air-infused KEEN Luftcell midsoles for support and full-grain water-resistant leather upper.

  • Jasper Zionic x Gramicci: Integrates climbing heritage design from Gramicci, highlighting rugged designs suitable for outdoor movement.


Key Features



  • Sustainability Initiatives: All KEEN footwear is PFAS-free since 2018, aligning with the company's focus on environmentally friendly production.

  • Consciously Created: KEEN products are crafted by reusing materials to create new shoes, reducing the environmental impact.

  • Technical Innovations: KEEN footwear includes technologies such as EH-Rated features, heat-resistant outsoles, and slip-resistant capabilities.


Recent Developments



New Products and Collaborations



  • Cincinnati Work Boot x Noon Goons: This collaboration brings a Southern Californian culture influence to work boots, with design elements such as faux crocodile leather collars and gold metal eyelets.

  • Jasper Zionic x Gramicci: Infuses climbing heritage into KEEN's contemporary footwear aesthetics.


Product Innovations



  • Elimination of PFAS Chemicals: KEEN has been proactive since 2018, ensuring that all footwear is free of these persistent chemicals for better environmental health.

  • Sustainable Leather Supply: Shifted to sourcing leather from the USA to avoid deforestation impacts associated with Brazilian leather.


Partnerships and Community Initiatives



  • KEEN Effect: Engages in outreach with organizations such as Outdoor Afro, The Conservation Alliance, and Leave No Trace, promoting environmental and social responsibility.

  • SheBuilds Grants: Supports access to trade skill education and networking for women, emphasizing empowerment through professional development in trades.


General Notes



  • Upcoming Highlights: Continued focus on innovation in shoe design that marries fashion with functionality while adhering to sustainable practices.

  • Sales Promotions: Offers include 20% off orders over $100 with the code "FALL20" and free shipping on orders over $125, encouraging consumer engagement through value pricing strategies.


This structured report is curated using the available data, acknowledging any missing information as "No information is available." It provides a comprehensive view of KEEN's market positioning, its commitment to sustainability, and its strategic product offerings.