Company Research Report: Keleya

Company Overview

Name and Mission of the Company

• Name: Keleya

• Mission: Keleya's mission is to provide evidence-based support for pregnant women and new mothers, enabling a holistic and personal experience during pregnancy, birth, and early motherhood.

Founding Details

• Founded: 2017

• Founders: Information about the founders is not available.

Key People

• CEO: Julia Neumann

Headquarters

• Location: Max-Beer-Straße 25, 10119 Berlin, Germany

Employment and Revenue

• Number of Employees: No information is available.

• Revenue: No information is available.

Recognition

• Known for: Keleya is recognized as a leading maternity-care platform focusing on providing digital solutions and expert courses for pregnancy and parenting.

Products

Product Offerings

Keleya offers a range of digital products and apps focused on pregnancy and early motherhood.

1. Schwangerschafts-App: Supports women throughout their pregnancy with expert information for each week of gestation.

• Key Features: Guides for childbirth preparation, live sessions, and a due date calculator.

2. Mama-App: Targets new mothers, providing resources for handling the postpartum period and the baby's first year.

• Key Features: Courses on breastfeeding, infant care, and mental load management.

3. Courses: A variety of online courses designed for pregnant women and new mothers.

• Geburtsvorbereitungskurs: Comprehensive birth preparation.

• Rückbildungskurs: Supports postpartum physical recovery.

• Erste Hilfe am Kind & Säugling: Child and infant first aid training.

Course Descriptions

• Mindful Mama Audio-Kurs: Audio guidance that supports a smooth transition into motherhood, encouraging physical and emotional bonding with the baby.

• Stillkurs: Provides guidance and practical solutions for breastfeeding challenges.

• Babyschlaf Kurs: Information on safe sleeping conditions for babies and evolving sleep patterns.

Key Features

• Courses are designed with leading experts and cover various aspects of pregnancy and early motherhood to ensure comprehensive support to users.

Recent Developments

Recent Corporate Changes

• CEO Transition: As of July 30, 2024, Keleya's former CEO and co-founder Emilie Engelhardt has stepped down. Julia Neumann has taken over as CEO.

Partnerships and Expansion

• Fusion with Kinderheldin: In May 2024, Keleya merged with Kinderheldin to strengthen its platform and expand its offerings.

New Products and Features

• No new standalone products were launched recently.

• Additional Features: Enhanced information and features across existing courses and applications have been continuously updated to improve user experience.

Partnerships

• Keleya has a robust partnership network including collaborations with healthcare entities like the Deutsche Hebammenverband and promotion on platforms such as ammely for finding midwives.

Branding and Market Presence

• Keleya ensures a significant market presence in Germany, Austria, and Switzerland with dedicated and contextual advertising opportunities within its apps.

Additional Information

• No additional financial or employment statistics are available beyond what has been specified.

This report encapsulates the significant aspects of Keleya's operations and market activities based on the existing available data.