KI

Keller Williams Realty, Inc.

kw.com link_icon

Keller Williams Realty, Inc. Market Research Report



Company Overview



  • Name: Keller Williams Realty, Inc.

  • Mission: Keller Williams' mission is to create the most millionaires in real estate.

  • Foundation: Founded in 1983.

  • Founders: Information not available.

  • Key People:

  • Gary Keller - Executive Chairman of the Board

  • John Keller - Executive Vice Chairman

  • Mark Willis - President and CEO, KWRI

  • Stacie Herron - Chief Legal and Administrative Officer

  • Chris Cox - Chief Technology and Digital Officer

  • Jason Abrams - Head of Industry and Learning

  • Jay Papasan - VP, Strategic Content

  • Bill Soteroff - President, KW Worldwide

  • Mo Anderson - Board Member

  • Headquarters: 1221 South Mopac Expy, Suite 400, Austin, TX 78746

  • Number of Employees: Information not available.

  • Revenue: Information not available.

  • Core Business: Known for being the largest and fastest-growing real estate franchise in the world, Keller Williams is forefront in tech, training, and culture.


Products



  • Real Estate Services: Keller Williams offers comprehensive real estate transaction services including buying, selling, renting, and investment opportunities in residential and commercial properties.


  • Technology Platforms:

  • KW Command: A real estate platform that helps agents optimize their processes, manage data, and grow their business.

  • Keller Cloud: A cloud service providing extensive data and AI insights to aid in real estate innovation.


Recent Developments



  • Onward BOLD Program Initiative: Announced on October 31, 2024, specific details are not available in the data provided.


  • Expansion Efforts:

  • Guatemala and the Bahamas: In October 2024, Keller Williams expanded its global reach by entering the Guatemalan market. In March 2024, they also expanded to the Bahamas, reinforcing their international footprint.


  • Technological Advancements:

  • KWIQ AI-Powered Assistant: Launched in June 2024, this is a Gen AI-powered real estate assistant designed to enhance agent productivity and customer engagement.

  • AI-Powered Ad Campaign Platform: Deployed in December 2023, to aid in advertising and agent marketing strategies.


  • New Partnerships:

  • Coursera Partnership: On February 21, 2024, Keller Williams partnered with Coursera to offer a Real Estate Education Certificate, expanding educational resources for agents.


  • Leadership Developments:

  • Executive Appointments: New key appointments in July and December 2023 to strengthen the leadership team.


  • Performance and Culture:

  • Profit Sharing Success: In July 2024, Keller Williams market centers profit-shared over $2 billion with associates.

  • Awards and Recognition: Continues to receive accolades such as being named the most innovative real estate company and appearing on lists for best workplaces and top franchises for women.


Additional Information



  • Franchise Opportunities: Keller Williams offers franchise models with requirements of a minimum cash investment of $150,000 and total startup costs ranging from $183,230 to $336,980.


  • Community Engagement: Through its KW Cares program, the company has provided over $60M in aid and has engaged in multiple charitable activities.


  • Training and Support: Robust training programs with over 1,200 hours of on-demand learning, supplemented by live training events worldwide.


  • Cultural Values: Emphasizes an agent-centric, technology-driven, and education-based culture that rewards agents as stakeholders. They focus heavily on supporting their associates through various programs and initiatives.


This report gathers all the pertinent and available information related to Keller Williams Realty, Inc. from the provided data, focusing on their structure, developments, and offerings in the real estate market.