Kema is a FinTech SaaS platform established in 2023, headquartered in Dubai, United Arab Emirates. The company focuses on accelerating cash flow for B2B SMEs in the MENA region by digitizing, automating, and streamlining the invoice-to-cash process, commonly known as accounts receivable. This approach enables businesses to benefit from shorter transaction cycles while saving both time and money.
Key Strategic Focus
Kema's strategic focus centers on providing a consumer-grade payment experience for users and buyers, coupled with automated receivables management. The platform offers a new generation of B2B invoice and collection experience, complete with automated reminders, tracking, and net terms management. Businesses can utilize payment links or integrate with their current checkout systems to offer customers multiple payment options in their preferred methods.
Financials and Funding
In February 2024, Kema secured a $2 million pre-seed funding round from investors including Dubai Future District Fund and Speedinvest. This capital is intended to enhance the platform's capabilities and expand its market reach within the MENA region.
Technological Platform and Innovation
Kema's platform stands out due to its proprietary technologies and innovative methodologies:
- Automated Receivables Management: The platform automates the entire accounts receivable process, reducing manual intervention and minimizing errors.
- Consumer-Grade Payment Experience: Kema offers an intuitive and user-friendly interface, ensuring a seamless payment experience for both businesses and their clients.
- Integration Capabilities: The platform can be integrated with existing checkout systems, allowing businesses to offer multiple payment options tailored to customer preferences.
Leadership Team
Kema's leadership comprises experienced professionals:
- Michael Ghandour, Co-Founder & Chief Executive Officer: Michael brings extensive experience in financial technology and has been instrumental in shaping Kema's strategic direction.
- Akash Rao, Co-Founder & Chief Technology Officer: Akash oversees the technological development of the platform, ensuring it meets the evolving needs of B2B SMEs.
Competitor Profile
The accounts receivable automation market is competitive, with several key players:
- BILL AP/AR: A leader in financial automation software for small and midsize businesses, offering solutions that automate finances for greater efficiency and control.
- Billtrust: Helps accounts receivable teams transition from paper invoicing to automated electronic billing and integrated B2B payments.
- Invoiced: Provides a cloud-based system for automating accounts receivable, customizable to specific business requirements.
- Corpay Complete: Offers a comprehensive platform covering purchase orders, invoicing, payments, card issuing, controls, policies, and expense reimbursement.
- Zuora: Provides a monetization platform to build, run, and grow modern businesses through various pricing and packaging models.
Strategic Collaborations and Partnerships
Kema has established significant partnerships to strengthen its market position:
- Dubai Future District Fund: As an investor, this partnership provides Kema with strategic insights and access to a broader network within the MENA region.
- Speedinvest: This venture capital firm brings expertise in scaling SaaS platforms, aiding Kema in its growth trajectory.
Operational Insights
Kema differentiates itself through its focus on the MENA region, addressing the unique challenges faced by B2B SMEs in this market. The platform's emphasis on automation and user experience positions it competitively against established players.
Strategic Opportunities and Future Directions
Looking ahead, Kema aims to expand its service offerings and explore additional markets within and beyond the MENA region. Leveraging its technological strengths and strategic partnerships, the company is well-positioned to capitalize on the growing demand for accounts receivable automation solutions.
Contact Information
- Website: www.kema.co
- LinkedIn: Kema on LinkedIn
- Twitter: @kema_fintech
- Instagram: @kema_fintech
- Facebook: Kema on Facebook
