K

Kenshoo


Skai (Formerly Kenshoo)



Industry: Omnichannel Marketing Technology

Website: [Skai.io](https://skai.io/)

Company Overview



Skai, previously known as Kenshoo, is an eminent omnichannel advertising platform known for its data-driven marketing intelligence and integrated media and measurement technology. The platform collaborates with major partners such as Google, Amazon Ads, Microsoft, Walmart Connect, Apple Search Ads, and Meta to empower brands in optimizing their digital marketing strategies through AI-powered capabilities.

Historical Context and Evolution



Founded in 2006 by Yoav Izhar-Prato, Alon Sheafer, and Nir Cohen, Kenshoo began as a managed service technology company and later transitioned into a Software as a Service (SaaS) model with Kenshoo Search, providing a comprehensive platform for paid search advertising. Over time, the company evolved to adapt to market trends and technological advancements, expanding into ecommerce and social media channels and introducing AI-driven solutions like Impact Navigator for incrementality testing. In 2021, Kenshoo rebranded as Skai, reflecting a strategic shift toward comprehensive market intelligence and expanded capabilities across retail media, paid search, social, and app marketing.

Key Executives



  • Yoav Izhar-Prato - Chief Executive Officer and Co-Founder: Spearheaded Skai’s global success.

  • Gil Sadeh - President: Oversees global operations, previously Chief Growth Officer.

  • Shirley Grill-Rachman - Chief Operating Officer: Manages legal, financial, and operational strategies.

  • Guy Cohen - Chief Product Officer: Directs the company’s product strategy.

  • Matthew Vignieri - Chief Revenue Officer: Drives sales and revenue growth.

  • Alon Sheafer - Chief Innovation Officer and Co-Founder: Focuses on innovation.

  • Nir Cohen - Chief Technology Officer and Co-Founder: Leads technology development.


Achievements and Recognition



Skai has been recognized for its leadership in market technology and product solutions, securing accolades such as:

  • Global Performance Marketing Awards Winner

  • Technology Innovation of the Year in Advertising & Marketing

  • G2 Leader in Cross-Channel Advertising

  • Best Overall AdTech Solution at the MarTech Breakthrough Awards 2024


Strategic Vision



Skai aims to remove media silos, facilitating better brand-consumer connections and fostering growth through advanced machine-learning algorithms and proprietary natural language processing (NLP) technology to predict and adapt to consumer behaviors.

Diversity, Equity, and Inclusion Commitment



Skai is dedicated to nurturing a diverse, equitable, and inclusive workplace, advocating for a safe environment, supporting underrepresented communities, and engaging in proactive community interactions.

Financial Performance and Market Impact



Supported by investors like Sequoia Capital and Bain Capital Ventures, Skai has been instrumental in generating vast revenue streams for global brands, amassing over $350 billion in annualized revenue while conducting campaigns in more than 190 countries.

Competitive Landscape



Key Competitors



1. Yelp Advertising



  • Leverages a platform network to connect businesses with local audiences.

  • Features over 531K paying advertising locations.

  • Offers cost-per-click ads and business insights via the Yelp Knowledge program.


2. Criteo



  • Specializes in dynamic retargeting and contextual advertising.

  • Employs AI-driven tools like prediction algorithms.

  • Operates globally from its Paris headquarters.


3. Adform



  • Renowned for a comprehensive ad-tech platform integrating creativity and data.

  • Offers programmatic marketing solutions across 28 countries.


4. AdRoll



  • Provides digital and eCommerce marketing solutions.

  • Utilizes a machine learning engine to enhance client traffic and sales.


5. Marin Software



  • Focuses on cross-channel performance advertising.

  • Provides tools for optimizing strategies across search, social, and eCommerce.


Competitive Analysis



The digital advertising market, characterized by rapid technological advancements, is highly competitive. Skai differentiates itself through its comprehensive platform and strategic technological partnerships. It must continually innovate and leverage its strengths in ecommerce and social media to maintain a competitive edge against entities leveraging AI and machine learning. Tailoring offerings to meet evolving market demands will be critical in sustaining and advancing its market position.