Company: Kent RO Systems Ltd.
Overview
Kent RO Systems Ltd. is a prominent Indian healthcare products company established in 1999 by Dr. Mahesh Gupta. Headquartered in Noida, Uttar Pradesh, India, the company is widely recognized for its pioneering water purifiers based on reverse osmosis (RO) technology. Over the years, Kent RO Systems has significantly impacted the water purification industry by introducing revolutionary RO+UV+UF purification processes. The company has diversified its product portfolio to include air purifiers, vacuum cleaners, vegetable and fruit purifiers, and water softeners, and it exports to SAARC countries, the Middle East, Africa, Asia, and Europe.
Founder and Leadership
Founder: Dr. Mahesh Gupta, an IIT Kanpur alumnus, is the visionary behind Kent RO Systems. His innovative approach and commitment to health and safety have revolutionized water purification technology in India.
Key Executives:
- Mahesh Gupta: Founder and Chairman
- Varun Gupta: Joint Managing Director
- Sourabh Yadav: Chief Executive Officer
Products and Technology
Kent RO Systems offers a wide array of products, which include:
- Water Purifiers: Products like RO Water Purifiers, UV Water Purifiers, Alkaline Water Filter Pitchers, Basin Water Guards, and Gravity Water Purifiers.
- RO Water Purifiers: These use a multi-purification process (RO+UV+UF+TDS Controller) and innovative Mineral ROTM technology.
- Alkaline Water Filter Pitchers: They convert purified water into alkaline water with a pH level of up to 9.5, enhancing health and immunity.
- Home Appliances: These include Smart Chef kitchen appliances, HEPA air purifiers, vacuum cleaners (featuring Cyclonic and UV Disinfectant Technology), humidifiers, steam irons, and vegetable cleaners.
Manufacturing and Facilities
Kent's manufacturing facility is located in Roorkee, Uttarakhand, spanning 400,000 sq. ft with an annual capacity of 1 million units. The technology used by Kent is validated by organizations such as UNESCO, NSF, WQA, TUV, and ISO.
Market Position and Financials
Kent RO Systems holds approximately a 45% market share in India, selling more than 225,000 RO purifiers annually. As of 2020, the company's annual turnover was ₹1,200 crore, showcasing a 20% growth rate. The majority of the revenue is derived from its RO purifiers.
Awards and Recognitions
Kent RO Systems has received numerous awards, including:
- Golden Peacock Eco Innovation Award (2007): For innovative water-purifying technology.
- India's Most Trusted Brand (2013): By Brand Trust Advisory.
- The Best Domestic Water Purifier Award (2019): By Water Digest Water Awards and recognized by UNESCO.
Customer Service
Kent emphasizes providing genuine service and authentic spare parts to ensure the continued purity of water purifiers. They offer robust customer service with a dedicated helpline and authorized service centers.
Contact Information
Address: KENT RO Systems Ltd., E-6, 7 & 8, Sector-59, Noida-201 309, Uttar Pradesh, India.
Phone: +91-120-3075000
Email: exports@kent.co.in
Website: [kent.co.in](https://www.kent.co.in/)
Competitor Profiling for Kent RO Systems Ltd.
Competitors
1. GSK Consumer Healthcare India
Industry: Consumer Goods
Headquarters: Gurgaon, Haryana, India
Focuses on areas such as Pain Relief, Respiratory, Oral Healthcare, Nutrition/Gastrointestinal, and Skin Healthcare. Conducts R&D in four therapeutic areas: infectious diseases, HIV, oncology, and immunology. Committed to sustainability and environmental responsibility.
2. Wipro Consumer Care and Lighting
Industry: Fast Moving Consumer Goods (FMCG)
Headquarters: Bangalore, Karnataka, India
Founded in 1945 and initially a vegetable oil company, Wipro's operations span across over 20 countries with 16 manufacturing units in countries such as India, Malaysia, Indonesia, Philippines, Vietnam, China, and South Africa. The company reported a revenue of INR 77.4 Billion (USD 1.09 Billion) in 2019-20 and employs over 10,000 employees, with a workforce composed of 60% women. The portfolio includes personal care, lighting, and switch products.
3. Jaquar & Company Private Limited
Industry: Manufacturing
Headquarters: Gurugram, Haryana, India
Established in 1960, Jaquar provides complete bathroom and lighting solutions. The company operates in over 55 countries with seven manufacturing units in India and South Korea. It has an annual turnover of INR 6565 crores and is known for sustainability efforts, generating over 13.5 MW of solar power and recycling substantial resources.
4. Sleepwell (Sheela Foam Limited)
Industry: Manufacturing
Headquarters: Ghaziabad, Uttar Pradesh, India
A market leader in mattresses and related products like pillows and furniture cushioning, Sleepwell is known for innovations in sleep technologies, including Neem Fresche® and Acuprofile® technologies. It operates more than 10 manufacturing units and has a comprehensive distribution network across India. The company is focused on R&D to enhance customer sleep experience and comfort.
