KERB Company Profile

Background

Overview

KERB is a global parking platform founded in Australia in 2016, aiming to simplify parking for all vehicle types worldwide by leveraging smart technology and data. The company operates in over 600 cities across 20 languages, offering solutions for drivers and parking space owners alike.

Mission and Vision

KERB's mission is to enhance urban mobility by unlocking under-utilized parking spaces, thereby reducing congestion and promoting sustainable urban environments. The vision is to create a seamless parking experience for drivers and a profitable platform for parking space owners globally.

Industry Significance

Operating in the smart mobility and parking management sector, KERB addresses the global challenge of parking inefficiencies, contributing to more sustainable urban transportation systems. The commercial parking sector is estimated to be worth over US$350 billion annually, highlighting the significant market potential for KERB's services.

Key Strategic Focus

Core Objectives

Global Expansion: Extend the platform's reach to more cities worldwide, enhancing accessibility for drivers and parking space owners.

Technological Innovation: Integrate advanced technologies to improve parking management and user experience.

Sustainability: Promote sustainable urban mobility by optimizing parking space utilization.

Areas of Specialization

Parking Space Management: Providing solutions for both public and private parking facilities.

Smart Mobility Integration: Incorporating smart technologies to streamline parking processes.

Key Technologies Utilized

Mobile Application: A user-friendly app for drivers to find, book, and pay for parking.

AI-Powered Solutions: Utilizing artificial intelligence for efficient parking management and data analytics.

Primary Markets Targeted

Urban Areas: Cities with high vehicle density and parking challenges.

Commercial Facilities: Shopping malls, airports, and office buildings seeking to optimize parking resources.

Financials and Funding

Funding History

Total Funds Raised: Approximately US$5.5 million.

Recent Funding Rounds:

January 2022: Series A funding round.

July 2023: Non-equity assistance round.

Notable Investors

AcceliCITY powered by Leading Cities: Provided support in the July 2023 funding round.

Utilization of Capital

The funds are intended to accelerate global expansion, enhance technological capabilities, and improve service offerings to both drivers and parking space owners.

Pipeline Development

Key Pipeline Candidates

KERB App: A mobile application facilitating parking space discovery, booking, and payment for various vehicle types.

KERB Bays: A software platform enabling parking space owners to digitize and manage their facilities efficiently.

Stages of Development

KERB App: Fully developed and operational in over 600 cities.

KERB Bays: Implemented in select facilities, with plans for broader adoption.

Target Conditions

Urban Congestion: Addressing parking inefficiencies in densely populated areas.

Underutilized Parking Spaces: Optimizing the use of existing parking resources.

Anticipated Milestones

Global Expansion: Increase the number of cities and facilities utilizing KERB's services.

Technological Enhancements: Integrate advanced features into the app and platform to improve user experience.

Technological Platform and Innovation

Proprietary Technologies

KERB App: A mobile application that allows users to find, book, and pay for parking spaces globally.

KERB Bays: A software platform that enables parking space owners to manage their facilities digitally.

Significant Scientific Methods

Data Analytics: Analyzing parking patterns to optimize space utilization.

Artificial Intelligence: Employing AI for efficient parking management and predictive analytics.

Leadership Team

Rob Brown: CEO & Founder. An accomplished executive with experience in over 40 countries, Rob is the visionary founder of KERB, focusing on strategic direction and global expansion.

Kenny Bench: Chief Technology & AI Officer. Leading the technology and AI initiatives, Kenny has a background in advanced computer vision systems and artificial intelligence, with experience across various sectors.

Harriet Lowrie: Chief Operations Officer. Harriet has been instrumental in KERB's success, contributing across sales, marketing, customer support, product development, and operations.

Sean Wingrave: Head of Business Development – North America. With extensive experience in the parking industry, Sean focuses on strategic partnerships and market expansion in North America.

Competitor Profile

Market Insights and Dynamics

The global parking management market is experiencing growth due to urbanization and the need for efficient space utilization. Competitors in this space include companies like Connected Kerb, which focuses on electric vehicle charging infrastructure, and other smart parking solution providers.

Competitor Analysis

Connected Kerb: Established in 2017, based in London, UK, with over 100 employees and generating approximately $26.8 million in revenue. They focus on electric vehicle charging infrastructure.

Populus: A San Francisco-based transport company that has developed a mobility manager providing data on e-scooter and e-bike share parking data.

Strategic Collaborations and Partnerships

KERB has partnered with various organizations to enhance its service offerings, including collaborations with airports, retail malls, commercial buildings, and city municipalities to provide parking solutions and data insights.

Operational Insights

KERB differentiates itself by offering a comprehensive platform that caters to both drivers and parking space owners, integrating smart technology to optimize parking management and utilization. This approach provides a competitive edge in the evolving urban mobility landscape.

Strategic Opportunities and Future Directions

KERB aims to expand its global footprint, enhance technological capabilities, and explore new revenue streams by leveraging data analytics and AI to offer innovative solutions in urban mobility and parking management.