Kero Sports Company Profile

Background

Company Overview

Kero Sports, established in 2019 and headquartered in Miami, Florida, is a leading provider of in-game betting and fan engagement solutions tailored for the sports industry. The company's mission is to revolutionize the sports betting experience by integrating advanced technology and user-centric design, thereby enhancing fan interaction during live sporting events. By leveraging artificial intelligence (AI) and machine learning, Kero Sports delivers dynamic, real-time betting options that resonate with modern digital consumption patterns.

Key Strategic Focus

Core Objectives and Specialization

Kero Sports specializes in micro-betting, offering algorithmically curated in-game betting markets that refresh every 15 to 45 seconds. This rapid, contextually relevant betting experience is designed to maintain user engagement throughout sports events. The company's platform is adaptable for integration with professional sports teams, broadcasters, and sportsbooks, aiming to transform passive viewers into active participants.

Key Technologies Utilized

Artificial Intelligence and Machine Learning: These technologies power the platform's ability to analyze real-time sports data and generate personalized betting opportunities.

Algorithmic Curation: Inspired by social media platforms like TikTok and Instagram, Kero Sports employs algorithms to deliver curated betting options, enhancing the entertainment value and user engagement.

Primary Markets Targeted

Kero Sports has established partnerships with over 180 sportsbook operators and broadcasters worldwide, including major American sports franchises across the NBA, NCAA, NFL, NHL, and MLB. The company also collaborates with international platforms, reflecting its strategic focus on both domestic and global markets.

Financials and Funding

Funding History

March 2022: Secured $1 million in seed funding from investors such as Acies Investments, Sharp Alpha Fund, iGaming Ideas, Benjie Cherniak, and Cardinal Sports Capital.

October 2022: Raised an additional $2 million in a second funding round, with participation from Eberg Capital, Avenue H Capital, Yolo Investments, Sharp Alpha Fund, and Paris Smith.

May 2025: Closed a $3 million Series A funding round led by SIG Sports Investments Corp., with continued support from existing investors.

Utilization of Capital

The funds raised are earmarked for accelerating the expansion of Kero Sports' algorithmically curated odds feeds, enhancing product development, and broadening market reach.

Pipeline Development

Product Development and Milestones

Kero Sports has developed a white-label platform that enables in-game micro-betting for existing apps associated with professional sports teams, broadcasters, and sportsbooks. The platform's AI-driven technology offers curated micro-bets every 15 to 45 seconds, aiming to keep users engaged throughout sports events. The company has processed over 5 million bets from approximately 100,000 users across various sports on its platform.

Technological Platform and Innovation

Proprietary Technologies

Real-Time Data Processing: The platform ingests live play-by-play sports data and outputs curated in-game micro-betting markets every 30 seconds.

AI-Driven Market Generation: Utilizes AI to generate personalized betting markets, enhancing user engagement and retention.

Significant Scientific Methods

Algorithmic Curation: Inspired by social media platforms, the platform employs algorithms to deliver curated betting options, maximizing entertainment value.

Leadership Team

Executive Profiles

Tomash Devenishek, CEO and Founder: With a background in consumer entertainment and digital consumption patterns, Devenishek founded Kero Sports to simplify the sports betting experience and enhance fan engagement.

Competitor Profile

Market Insights and Dynamics

The micro-betting segment has experienced rapid expansion in recent years, with operators increasingly adopting this dynamic form of betting. Kero Sports' innovative approach positions it as a leader in this high-growth category within sports entertainment.

Competitor Analysis

Key competitors in the micro-betting space include Simplebet, which was acquired by DraftKings in August 2024. Kero Sports differentiates itself through its AI-driven, algorithmically curated betting markets and strategic partnerships with major sports franchises and operators.

Strategic Collaborations and Partnerships

Significant Partnerships

Caesars Sportsbook (January 2025): Partnered to enhance live betting markets on the Caesars Sportsbook app, providing contextual markets for various sports and upgrading the FireBets micro-betting product.

Pariplay (April 2024): Collaborated to improve Pariplay's Fusion aggregator platform by supplying micro-betting data through proprietary algorithms.

Operational Insights

Strategic Considerations

Kero Sports' focus on AI-driven, real-time micro-betting solutions provides a distinct competitive advantage in the rapidly evolving sports betting industry. The company's ability to deliver personalized, engaging betting experiences aligns with modern digital consumption trends, positioning it favorably against competitors.

Strategic Opportunities and Future Directions

Strategic Roadmap

Kero Sports plans to leverage its recent funding to accelerate the expansion of its algorithmically curated odds feeds, enhance product development, and broaden its market reach. The company aims to solidify its position as a leading provider of micro-betting solutions in the sports industry.