Ketone-IQ Company Profile

Background

Overview

Ketone-IQ, formerly known as Health Via Modern Nutrition (H.V.M.N.), is an American company specializing in the development and distribution of ketone-based energy supplements. Founded in 2014 by Michael Brandt and Geoffrey Woo, the company rebranded to Ketone-IQ in May 2024. Headquartered in Miami, Florida, Ketone-IQ focuses on providing high-performance energy solutions through its flagship product, Ketone-IQ.

Mission and Vision

Ketone-IQ's mission is to make ketones as accessible as caffeine or electrolytes, aiming to elevate human performance both cognitively and physically. The company envisions a future where individuals can harness the benefits of ketones to enhance focus, endurance, and overall well-being.

Primary Area of Focus

The company's primary focus is on the research, development, and commercialization of ketone-based supplements designed to boost energy, mental clarity, and athletic performance. Their flagship product, Ketone-IQ, is a drinkable ketone supplement that provides a clean energy source without the crashes associated with traditional stimulants.

Industry Significance

Ketone-IQ operates within the health and wellness industry, specifically in the nutritional supplements sector. The company has gained recognition for pioneering drinkable ketone technology, offering a novel approach to energy supplementation. Their products are utilized by athletes, military personnel, and health-conscious individuals seeking to optimize performance and metabolic health.

Key Strategic Focus

Core Objectives

• Product Innovation: Continuously developing and refining ketone-based supplements to enhance efficacy, taste, and affordability.

• Market Expansion: Broadening the availability of Ketone-IQ products through various retail channels and partnerships.

• Scientific Validation: Conducting and supporting research to substantiate the benefits of ketone supplementation for various applications.

Specific Areas of Specialization

• Exogenous Ketones: Specializing in the production of exogenous ketones that provide an alternative energy source to glucose.

• Metabolic Health: Focusing on products that support metabolic processes, including energy production, fat metabolism, and cognitive function.

• Athletic Performance: Developing supplements aimed at enhancing endurance, recovery, and overall athletic performance.

Key Technologies Utilized

• Sustainable Fermentation Process: Employing a fermentation method to produce natural ketones, ensuring a clean and efficient energy source.

• Chirally Pure R1,3-Butanediol: Utilizing a pure form of R1,3-Butanediol to enhance the bioavailability and effectiveness of ketone supplements.

Primary Markets Targeted

• Athletes and Fitness Enthusiasts: Individuals seeking to improve performance and recovery through nutritional supplementation.

• Health and Wellness Consumers: People interested in metabolic health, cognitive enhancement, and overall well-being.

• Military and Special Operations: Providing energy solutions for military personnel to enhance performance under demanding conditions.

Financials and Funding

Funding History

Ketone-IQ has secured funding through multiple rounds, including a Series A round led by Seaside Ventures. The total funding raised to date is approximately $8.69 million.

Recent Funding Rounds

• Series A Round: Completed on September 26, 2025, led by Seaside Ventures.

Notable Investors

• Seaside Ventures: Led the Series A funding round, contributing to the company's growth and expansion initiatives.

Utilization of Capital

The funds raised are intended to support product development, expand marketing efforts, enhance distribution channels, and invest in research to further validate the benefits of ketone supplementation.

Pipeline Development

Key Pipeline Candidates

• Ketone-IQ No Caffeine Multiserving: A larger-format version of the original Ketone-IQ, designed for daily use without caffeine.

• Ketone-IQ + Caffeine Shot Variety: A line of ketone supplements combined with natural caffeine from green tea, available in various flavors.

Stages of Development

Both products are in the market and available for purchase through the company's website and select retailers.

Target Conditions

• Energy Enhancement: Providing a clean and sustained energy source without the crashes associated with traditional stimulants.

• Cognitive Support: Supporting mental clarity and focus for improved performance in daily tasks and athletic activities.

• Metabolic Health: Aiding in metabolic processes to support overall health and well-being.

Anticipated Milestones

• Product Expansion: Introduction of new flavors and formulations to cater to a broader consumer base.

• Retail Partnerships: Expansion into additional retail channels to increase product availability.

• Research Publications: Publication of studies validating the efficacy of ketone supplementation in various applications.

Technological Platform and Innovation

Proprietary Technologies

• Sustainable Fermentation Process: A method for producing natural ketones through fermentation, ensuring a clean and efficient energy source.

• Chirally Pure R1,3-Butanediol: Utilizing a pure form of R1,3-Butanediol to enhance the bioavailability and effectiveness of ketone supplements.

Significant Scientific Methods

• Clinical Testing: Conducting studies in partnership with the U.S. Department of Defense to validate the benefits of ketone supplementation.

• Athlete Performance Monitoring: Collaborating with professional athletes to assess the impact of ketone supplements on performance and recovery.

Leadership Team

Key Executives

• Michael Brandt: Co-Founder and CEO. Michael is a Stanford University alumnus with a background in computer science and entrepreneurship. He co-founded Ketone-IQ to advance human performance through nutritional science.

• Geoffrey Woo: Co-Founder and Executive Chairman. Also a Stanford alumnus, Geoffrey has a background in bioengineering and entrepreneurship. He co-founded Ketone-IQ to explore the potential of ketones in enhancing human performance.

Leadership Changes

In 2025, Ketone-IQ expanded its leadership team by bringing on notable figures:

• Steven Bartlett: Podcaster and entrepreneur, joined as a co-owner, bringing his expertise in digital media and business development.

• Jon Jones: Renowned UFC fighter, also joined as a co-owner, contributing his experience in high-performance athletics.

Competitor Profile

Market Insights and Dynamics

The market for exogenous ketone supplements is growing, driven by increasing consumer interest in metabolic health, cognitive enhancement, and athletic performance. Ketone-IQ faces competition from other companies offering similar products, including:

• Pruvit: Offers a range of exogenous ketone supplements aimed at supporting ketosis and weight management.

• KetoSports: Provides ketone supplements and related products designed to support athletic performance and metabolic health.

• Perfect Keto: Offers a variety of ketogenic supplements, including exogenous ketones, to support a ketogenic lifestyle.

Competitor Analysis

• Pruvit: Known for its range of exogenous ketone supplements, Pruvit focuses on supporting ketosis and weight management.

• KetoSports: Provides ketone supplements and related products aimed at enhancing athletic performance and metabolic health.

• Perfect Keto: Offers a variety of ketogenic supplements, including exogenous ketones, to support a ketogenic lifestyle.

Strategic Collaborations and Partnerships

Ketone-IQ has engaged in several strategic collaborations to strengthen its market position:

• Visma-Lease a Bike Team: Entered a three-year partnership to promote health, sustainability, and performance initiatives.