Kevel Company Market Research Report

Company Overview

• Name: Kevel

• Mission: Helping brands take back the Internet since 2010, providing ad serving APIs that offer publishers more freedom to build what they want; enabling them to start making new revenue quickly and ensuring user-friendly, privacy-focused ad platforms.

• Founded: 2010

• Founder: James Avery

• Key People:

• James Avery, Chief Executive Officer

• Puja Rios, Chief Operations Officer

• Chessy West, Chief Financial Officer

• Tim Ewald, Chief Technology Officer

• Sandy Grason, SVP, Product & Engineering

• Oscar A Ibarra, VP of Sales

• Pierrick Joliveau, VP of Customer Success

• Headquarters: No specific headquarters location is mentioned within the available data.

• Number of Employees: No information is available.

• Revenue: Kevel recently raised over $11 million in a Series A funding round; specific revenue figures are not provided.

• Known For: Kevel is known for offering infrastructure APIs needed to quickly build custom ad platforms for sponsored listings, native ads, internal promotions, and more. It plays a significant role in helping publishers drive new revenue.

Products

The Retail Media Cloud™

• Description: An API-based ad serving solution for in-housing retail media technology, allowing retailers to create highly-targeted, attributable, customizable ad formats. It is tailored for Retailers, Marketplaces, and eCommerce.

• Key Features:

• Ad decisioning via Decision API

• Campaign management and reporting

• Catalog for product inventory synchronization

• User interface for ad operations

Kevel Ad Server

• Description: A suite of ad serving APIs supporting ad decisioning, campaign management, reporting, and catalog ingestion. It facilitates operation on owned inventory across on-site, in-app, or in-store channels.

• Key Features:

• Decision API for creative data-driven ad selection

• Reporting API for real-time, customizable reports

• Management API for comprehensive advertiser and campaign management

Kevel Audience

• Description: A customer data platform (CDP) leveraging first-party data for AI-driven segmentation, audience activation, and ad personalization.

• Key Features:

• Custom segment creation

• Unified identity graph

• Predictive analytics for event forecasting

Kevel Self Serve

• Description: A platform aiming to provide a seamless user experience for agencies, brands, and advertisers of any size, enabling them to manage campaigns and reporting effortlessly.

• Key Features:

• Custom-label advertiser dashboard

• Full-fledged API integration

Recent Developments

• Acquisition of Nexta: Kevel has acquired the Copenhagen-based startup Nexta. This strategic move is expected to enhance Kevel’s capacity in retail media, especially by bridging between on-site and off-site platforms.

• Global Expansion: Through acquiring Nexta, Kevel anticipates expanding and strengthening its presence in Northern Europe and globally, making significant inroads into matured retail media networks.

• Partnership with Home Depot: Kevel has partnered with the world’s largest home improvement retailer to in-house its retail media technology, aiming to amplify advertising efficacy across various digital platforms.

• Product Innovations: Recent products and features include integrations with social media and extended targeting within walled gardens like TikTok and Meta, along with AI and machine learning enhancements for ad personalization and event predictions.

Security and Compliance

• Certifications:

• SOC 1 and SOC 2 Type II Certified

• GDPR & CCPA Compliant by default

• Security Highlights:

• Server-side ad serving eliminates the reliance on JavaScript and third-party code, enhancing privacy and data security measures.

This report outlines the capabilities, key innovations, and strategic movements of Kevel towards strengthening its core offerings and expanding its influence within the retail media space.