Keventers Company Profile

Background

Overview

Keventers is an iconic Indian dairy brand established in 1925 by Swedish entrepreneur Edward Keventer. Renowned for its authentic and delicious milkshakes, the company has a legacy spanning over a century. After a period of decline, Keventers was revitalized in 2014 by Agastya Dalmia, Aman Arora, and Sohrab Sitaram, who reintroduced the brand to a new generation of consumers.

Mission and Vision

Keventers aims to blend nostalgia with modern flavors, offering premium dairy delights that resonate with both traditional and contemporary tastes. The brand focuses on delivering high-quality products while expanding its footprint across India and internationally.

Primary Area of Focus

Keventers specializes in milkshakes, ice creams, and other dairy-based desserts, emphasizing quality ingredients and innovative flavors. The company operates through a network of company-owned and franchised outlets, catering to a diverse customer base.

Industry Significance

As a pioneer in the Indian dairy industry, Keventers has played a significant role in popularizing milkshakes and dairy desserts, setting industry standards for quality and innovation.

Key Strategic Focus

Core Objectives

• Expansion: Increase the number of outlets both domestically and internationally.

• Product Diversification: Introduce new product lines to cater to evolving consumer preferences.

• Brand Revitalization: Modernize the brand image while preserving its legacy.

Areas of Specialization

• Milkshakes: Offering a variety of classic and innovative flavors.

• Ice Creams: Expanding into the ice cream segment with unique offerings.

• Dairy Desserts: Developing a range of desserts to complement the beverage lineup.

Key Technologies Utilized

• Cloud Kitchens: Partnering with platforms like ZFW Hospitality to enhance delivery capabilities.

• E-commerce Platforms: Utilizing online delivery services such as Zomato and Swiggy to reach a broader customer base.

Primary Markets Targeted

• Domestic: Expanding presence across various cities in India.

• International: Establishing outlets in countries like Nepal, Kenya, the UAE, and Oman.

Financials and Funding

Funding History

In October 2022, Keventers secured a corporate funding round with the Jubilant Bhartia Group, a significant player in the Indian food and beverage sector.

Total Funds Raised

The exact total funds raised by Keventers are not publicly disclosed.

Notable Investors

• Jubilant Bhartia Group: Acquired a minority stake in Keventers in October 2022.

Utilization of Capital

The funds are primarily allocated towards:

• Outlet Expansion: Opening new stores in existing and new markets.

• Product Development: Introducing new product lines and enhancing existing offerings.

• Brand Marketing: Strengthening brand presence through various marketing initiatives.

Pipeline Development

Key Pipeline Candidates

• Ice Creamery Brand: Launched in June 2021, this line offers flavors like Belgian Chocolate, Alphonso Mango, and Mocha Almond Fudge Brownie.

Stages of Development

• Product Launch: The Ice Creamery brand was introduced in select markets in 2021.

• Market Expansion: Plans are in place to expand the Ice Creamery brand to multiple cities across India.

Target Conditions

• Consumer Preferences: Catering to the growing demand for premium dairy desserts.

Anticipated Milestones

• National Rollout: Expanding the Ice Creamery brand to over 80 stores across cities like Delhi, Mumbai, and Pune.

Technological Platform and Innovation

Proprietary Technologies

• Packaging Design: Utilizing unique foil-topped, vintage-style glass bottles that have become a brand signature.

Significant Scientific Methods

• Product Development: Employing traditional recipes combined with modern techniques to create innovative flavors.

Leadership Team

Key Executives

• Sohrab Sitaram: Co-founder and CEO, instrumental in revitalizing the brand and expanding its footprint.

• Agastya Dalmia: Co-founder, focusing on strategic growth and brand development.

• Aman Arora: Co-founder, overseeing marketing and operational strategies.

Professional Backgrounds

• Sohrab Sitaram: An entrepreneur with experience in the hospitality industry, known for introducing new music and culture to the Indian clubbing scene in the early 2000s.

• Agastya Dalmia: Grandson of Ramkrishna Dalmia, with a background in business and a vision to modernize the Keventers brand.

• Aman Arora: A business strategist with expertise in marketing and operations, contributing to the brand's growth and innovation.

Key Contributions

• Sohrab Sitaram: Led the strategic shift from a franchise model to company-owned outlets, enhancing brand control and operational efficiency.

• Agastya Dalmia: Spearheaded the rebranding efforts, focusing on blending traditional recipes with modern flavors.

• Aman Arora: Developed and executed marketing strategies that resonated with both traditional and new-age consumers.

Competitor Profile

Market Insights and Dynamics

• Market Size: The Indian dairy and beverage industry is substantial, with a growing demand for premium products.

• Growth Potential: Significant opportunities exist in both domestic and international markets, especially in the premium dairy segment.

• Industry Trends: A shift towards healthier options, innovative flavors, and sustainable packaging is evident.

Competitor Analysis

• Amul Dairy: A major player in the Indian dairy industry, offering a wide range of products.

• Frozen Bottle: A competitor specializing in milkshakes and desserts, known for its innovative offerings.

• Mother Dairy: A state-owned enterprise providing a variety of dairy products across India.

Strategic Collaborations and Partnerships

• ZFW Hospitality: Partnered to enhance delivery capabilities through cloud kitchens, expanding reach without significant capital investment.

Operational Insights

• Competitive Advantages: Keventers' unique packaging, legacy brand recognition, and focus on quality set it apart.

• Market Position: Positioned as a premium brand catering to both nostalgic and contemporary consumer preferences.

Strategic Opportunities and Future Directions

• Expansion Plans: Aiming to increase the number of outlets to 600 over the next five years.

• Product Innovation: Continuing to diversify the product portfolio to include new flavors and dessert options.

• Brand Evolution: Balancing the rich heritage with modern trends to appeal to a broader audience.

Contact Information

• Official Website: www.keventers.com

• Social Media Profiles:

• Instagram: @keventers

• LinkedIn: Keventers