Overview
Keynes Digital is a leading company in the advertising industry, headquartered in Austin, Texas. Since its establishment in 2018, it has specialized in Connected TV (CTV) advertising, catering to medium-sized and high-growth brands. The firm utilizes artificial intelligence combined with a high-touch services layer, placing emphasis on advanced reporting that highlights the impact on business metrics and performance outcomes. As a privately held company with a workforce of 11-50 employees, Keynes Digital is committed to providing audience-first, tailored approaches to navigate the streaming television landscape effectively.
Services and Expertise
Keynes Digital positions itself as a high-touch, performance-driven partner in the realms of programmatic advertising and streaming TV services. The company employs a unique data-driven platform that enables accurate cross-device targeting and transparency to generate efficient, impactful, and measurable results for brands and agencies. By focusing on maximizing the value of every impression, Keynes Digital optimizes its clients' advertising strategies.
Market Position and Recognition
The firm holds a notable position within the advertising sector, especially recognized in the CTV advertising domain. It has been acknowledged as one of the fastest-growing private companies in America, being listed in the Inc. 5000. Additionally, Keynes Digital was honored as a 2024 Inc. Best Workplaces recipient, reflecting its commitment to fostering an inclusive and diverse work environment. The company actively participates in industry-leading events such as eTail™ West and DX3 Canada, demonstrating its dedication to innovation and leadership.
Leadership
Keynes Digital is guided by a proficient leadership team:
- Dan Larkman, CEO & Founder, is based in Austin, Texas, and is known for his expertise in ad operations, management, and leadership.
- Fiona McKinnon, Chief Operating Officer & Board Advisor, is located in Brighton, UK.
- Chris Chen, Chief Revenue Officer, operates out of Phoenix, AZ.
- Todd Lawson, Chief Financial Officer, brings extensive experience in global operations and revenue management.
- Willy Green, Partner and CTV & Programmatic Strategist, is responsible for mentoring and leading strategic teams.
Recent Activities and Initiatives
Recent engagements include Keynes Digital's participation in eTail™ 2025, emphasizing its commitment to advancements in CTV advertising. The company emphasizes relationship-building through active networking at events, such as the Swingers Golf Club meet-up during Shoptalk Las Vegas. They focus on expanding reach by hosting events and fostering client relationships through direct interactions.
Keynes Digital showcases success through the integration of advanced targeting technologies and AI to refine ad performance metrics. The company remains dedicated to staying ahead in the evolving digital advertising field, ensuring that brands can leverage the potential of Connected TV to enhance marketing success.
Online Presence
Keynes Digital maintains an active presence on professional networks, such as LinkedIn, where it engages with over 2,210 followers. The official website, [keynesdigital.com](http://www.keynesdigital.com), serves as a comprehensive source of information regarding their services, corporate ethos, and industry trends.
Competitor Profiling
Overview
In the competitive environment of digital and programmatic advertising, Keynes Digital navigates a landscape filled with diverse competitors, ranging from digital marketing agencies to specialized providers in CTV and over-the-top (OTT) advertising platforms.
Key Competitors
- JamLoop: JamLoop is known for its OTT/CTV platform, providing transparency and targeting capabilities in CTV/OTT advertising. With over 250 partnerships with streaming apps, it offers advertisers comprehensive campaign insights.
- ConnectADtv: This company simplifies local CTV/OTT advertising, enhancing accessibility with a strong focus on targeting and measurement.
- Marshall Advertising: A media buying agency with a 20-year legacy, offering strategic media planning across digital, TV, and out-of-home advertising.
- ExactDrive: Founded in 2008, ExactDrive provides data-driven media buying and planning, specializing in real-time media buying technologies with both self-serve and managed service offerings.
Competitive Insights
The competitive environment emphasizes transparency, targeted advertising, and ease of use. Companies like JamLoop and ConnectADtv excel in OTT/CTV solutions, addressing the needs of the growing segment of cord-cutters. Marshall Advertising integrates digital strategies with traditional media formats, offering comprehensive media solutions.
Market Opportunities
Opportunities exist for Keynes Digital in leveraging programmatic advertising technologies and enhancing data analytics capabilities for superior targeting and reporting. Forming partnerships and expanding integrations with premium media platforms can increase reach and engagement in impactful CTV/OTT campaigns.
Strategic Positioning
To reinforce its market position, Keynes Digital can focus on programmatic technology innovations, understanding competitor offerings, and identifying unique value propositions. Collaborating with technology partners for advanced reporting and audience insights can provide a competitive edge.
Through a strategic approach in understanding its competitive landscape, Keynes Digital aims to evolve its offerings and maintain competitiveness in the digital advertising ecosystem, ensuring sustained growth and market share increase.
