Keypoint Intelligence: Company Profile

Background

Overview

Keypoint Intelligence, established in 1961, is a leading provider of data and market intelligence for the digital imaging and print industry. The company offers comprehensive services, including independent testing, market research, and sales enablement tools, catering to hardware, software, consumables, and document management sectors.

Mission and Vision

Keypoint Intelligence's mission is to empower clients in the digital imaging industry by providing unbiased, data-driven insights that drive product and sales success. The company's vision is to be the most trusted resource for independent information, analysis, and awards, enabling clients to navigate rapidly changing markets and achieve sustainable growth.

Primary Area of Focus

The company specializes in delivering independent evaluations and market intelligence for the digital imaging and print industry, encompassing hardware, software, consumables, and document management solutions.

Industry Significance

With over six decades of experience, Keypoint Intelligence has established itself as a pivotal entity in the digital imaging sector, offering critical insights that inform strategic decisions and foster innovation among industry stakeholders.

Key Strategic Focus

Core Objectives

Independent Testing and Analysis: Providing unbiased evaluations of digital imaging products to inform purchasing decisions.

Market Research: Offering comprehensive insights into market trends, consumer behavior, and competitive landscapes.

Sales Enablement: Equipping clients with tools and resources to enhance sales effectiveness and drive revenue growth.

Specific Areas of Specialization

Hardware Testing: Evaluating printers, multifunction devices, and scanners.

Software Assessment: Analyzing document management and imaging software solutions.

Consumables Evaluation: Assessing the performance and quality of consumables like toner and ink.

Document Management Solutions: Reviewing systems that facilitate document storage, retrieval, and workflow management.

Key Technologies Utilized

Analytical Testing Platforms: Utilizing proprietary tools for rigorous product evaluations.

Market Intelligence Databases: Maintaining extensive repositories of market data to inform research and analysis.

Sales Enablement Tools: Developing platforms that integrate testing data to support sales strategies.

Primary Markets Targeted

Original Equipment Manufacturers (OEMs): Providing insights to inform product development and marketing strategies.

Dealers and Resellers: Equipping sales teams with data-driven tools to enhance sales effectiveness.

Business Consumers: Offering evaluations to guide purchasing decisions for digital imaging solutions.

Financials and Funding

Funding History

In October 2019, Keypoint Intelligence was acquired by Atar Capital, a global private investment firm, marking a significant milestone in the company's financial trajectory.

Total Funds Raised

Specific details regarding the total funds raised prior to the acquisition are not publicly disclosed.

Notable Investors

Atar Capital: Acquired Keypoint Intelligence in 2019, providing strategic guidance and resources to accelerate growth.

Intended Utilization of Capital

Post-acquisition, the capital has been directed towards expanding Keypoint Intelligence's global footprint, enhancing product offerings, and investing in research and development to maintain industry leadership.

Pipeline Development

Key Pipeline Candidates

As a market intelligence firm, Keypoint Intelligence does not develop products but focuses on evaluating and providing insights into existing products within the digital imaging and print industry.

Stages of Development

The company's services are continually updated to reflect the latest market trends and technological advancements, ensuring relevance and accuracy in its evaluations.

Target Conditions

Keypoint Intelligence's evaluations cover a wide range of products and services within the digital imaging sector, including printers, multifunction devices, scanners, and document management solutions.

Relevant Timelines for Anticipated Milestones

The company regularly releases reports and evaluations aligned with industry events and product release cycles, maintaining a dynamic and responsive approach to market developments.

Technological Platform and Innovation

Proprietary Technologies

Analytical Testing Platforms: Developed in-house to conduct rigorous evaluations of digital imaging products.

Market Intelligence Databases: Comprehensive repositories that support in-depth market research and analysis.

Sales Enablement Tools: Platforms designed to integrate testing data, aiding sales teams in strategic decision-making.

Significant Scientific Methods

Product Testing Protocols: Established methodologies for assessing product performance, reliability, and value.

Market Analysis Techniques: Advanced statistical and analytical methods to interpret market data and trends.

Leadership Team

Executive Profiles

Mack Brothers: CEO and President, leading the company's strategic direction and growth initiatives.

Anthony Sci: President and CEO, overseeing operations and client relations.

Randy Dazo: Chief Strategy and Product Officer, responsible for guiding product development and strategic initiatives.

Matt Farmer: Vice President of Finance and Human Resources, managing financial operations and human resources.

Chris Jones: Chief Technology Officer, leading technological advancements and infrastructure.

Riley McNulty: Group Director, Consulting and Market Research, overseeing research and consulting services.

Nancy Byrne: Vice President of Marketing, directing marketing strategies and brand development.

Keith LaVangie: Sales Director, managing sales operations and client engagement.

Toru Yamauchi: Representative Director, Japan Office, leading operations in the Japanese market.

David Sweetnam: Director of Research and Lab Services, EMEA/Asia, overseeing research and testing services in Europe, the Middle East, and Asia.

Carl Schell: Director, Editorial & Publishing, managing content and publications.

Pete Emory: Director of Research and Lab Services, U.S./Asia, leading research and testing services in the U.S. and Asia.

Competitor Profile

Market Insights and Dynamics

The digital imaging and print industry is experiencing rapid technological advancements, with a growing emphasis on digitalization, sustainability, and integrated solutions. Keypoint Intelligence plays a crucial role in providing insights that help companies navigate these changes effectively.

Competitor Analysis

Parks Associates: A competitor specializing in market research and consulting services, focusing on consumer technology and services.

ABI Research: Provides market intelligence and advisory services in various technology sectors, including digital imaging.

Neuralytix: Offers market research and consulting services with a focus on data analytics and artificial intelligence.

Strategic Collaborations and Partnerships

In October 2025, Keypoint Intelligence partnered with 42 Technology to accelerate innovation in print and packaging, aiming to bring breakthrough technologies to market faster.

Operational Insights

Keypoint Intelligence differentiates itself through its comprehensive, unbiased evaluations and extensive market intelligence, providing clients with critical insights to inform strategic decisions and foster innovation.

Strategic Opportunities and Future Directions

The company continues to expand its global presence, enhance its service offerings, and invest in research and development to maintain its leadership position in the digital imaging and print industry.