KeyPoint Alliance, Inc. Market Research Report
Background
Overview
KeyPoint Alliance, Inc. is a non-profit organization based in Atlanta, Georgia, dedicated to empowering under-served students through educational programs and services. Established in 2014, the organization focuses on providing resources that educate, engage, and enrich the lives of students facing academic challenges. By securing grants, KeyPoint Alliance hires staff to implement programs aligned with its mission and collaborates with other organizations sharing similar goals.
Mission and Vision
The mission of KeyPoint Alliance is to provide educational programs and services that educate, engage, and enrich the lives of under-served students. The organization envisions a community where all students, regardless of their background, have access to quality education and the support needed to succeed academically and personally.
Primary Area of Focus
KeyPoint Alliance primarily focuses on youth development, aiming to address educational disparities among under-served students in Georgia. Through its programs, the organization seeks to enhance academic achievement, personal growth, and social development among its participants.
Industry Significance
As a 501(c)(3) organization, KeyPoint Alliance plays a crucial role in the non-profit sector, particularly in the field of educational services. By offering free programs to eligible students, the organization contributes to bridging the educational gap and promoting equal opportunities for all students, thereby strengthening the community and the broader educational landscape.
Key Strategic Focus
Core Objectives
- Educational Support: Provide tutoring, academic coaching, and life skills workshops to enhance students' academic performance and personal development.
- College Preparation: Assist students with college applications, financial aid counseling, and preparation for college entrance exams to facilitate higher education access.
- Community Engagement: Organize cultural exposure field trips, college tours, and career exploration activities to broaden students' horizons and foster community involvement.
Specific Areas of Specialization
KeyPoint Alliance specializes in delivering TRiO programs, including Upward Bound I and II, which are designed to support low-income and potential first-generation college students. These programs offer a comprehensive suite of services aimed at addressing the unique challenges faced by these students.
Key Technologies Utilized
While specific technological platforms are not detailed in the available information, KeyPoint Alliance employs various educational tools and resources to deliver its programs effectively. These may include online learning platforms, virtual workshops, and digital resources to support both in-person and virtual services.
Primary Markets or Conditions Targeted
The organization primarily targets under-served students in Georgia, focusing on those who are low-income and potential first-generation college students. By addressing the educational needs of these groups, KeyPoint Alliance aims to promote equal educational opportunities and support students in overcoming socio-economic barriers.
Financials and Funding
Funding History
KeyPoint Alliance has demonstrated financial stability and growth over the years. In the fiscal year ending August 2024, the organization reported total revenues of $848,408 and expenses of $768,067. This reflects a positive financial position, with a net asset value of $293,575.
Total Funds Raised
The organization has consistently secured funding through grants and contributions, enabling it to expand and enhance its programs. The total revenue of $848,408 in 2024 indicates a strong capacity to attract and manage financial resources effectively.
Notable Investors
As a non-profit entity, KeyPoint Alliance's funding primarily comes from grants and donations rather than traditional investors. Specific details about individual donors or grant providers are not disclosed in the available information.
Intended Utilization of Capital
The funds raised are allocated towards program services, staff salaries, and operational expenses. In 2024, the organization disbursed over $7,000 in stipend funds to TRiO Upward Bound students during the academic year, supporting their educational pursuits.
Pipeline Development
Key Pipeline Candidates
KeyPoint Alliance's primary focus is on its TRiO programs, particularly Upward Bound I and II, which serve 60 students each. These programs are designed to support low-income and potential first-generation college students, addressing their unique academic needs.
Stages of Program Development
The organization offers a range of services, including tutoring, financial aid counseling, college application assistance, academic coaching, life skills workshops, career exploration, financial literacy training, cultural exposure field trips, and college tours. These services are delivered through both in-person and virtual formats, ensuring accessibility and flexibility for students.
Target Conditions
The programs are tailored to meet the needs of low-income and potential first-generation college students, aiming to enhance their academic performance, personal development, and readiness for higher education.
Relevant Timelines for Anticipated Milestones
While specific timelines for program milestones are not provided, the organization conducts a 6-week pre-college summer program at a prominent university in Georgia. This program focuses on preparing students for the upcoming school year in subjects such as math, science, foreign language, composition, and literature, as well as college preparation.
Technological Platform and Innovation
Proprietary Technologies
Specific proprietary technologies utilized by KeyPoint Alliance are not detailed in the available information. However, the organization likely employs various educational technologies to support its programs, including online learning platforms and virtual workshop tools.
Significant Scientific Methods
The organization employs evidence-based educational strategies and methodologies to deliver its programs effectively. These may include active learning approaches, personalized coaching, and workshops designed to address the specific needs of under-served students.
Leadership Team
Executive Profiles
- Meshi Avery: Executive Director
Meshi Avery serves as the Executive Director of KeyPoint Alliance, overseeing the organization's operations and strategic direction. Under her leadership, the organization has expanded its programs and services to better serve under-served students in Georgia.
Leadership Changes
Specific details about recent leadership changes or appointments are not available in the provided information.
Competitor Profile
Market Insights and Dynamics
The non-profit educational services sector in Georgia is characterized by a diverse range of organizations aiming to address educational disparities among under-served students. KeyPoint Alliance operates in a competitive landscape, collaborating with other entities to enhance its impact and reach.
Competitor Analysis
While specific competitors are not identified in the available information, KeyPoint Alliance likely collaborates with and competes against other non-profit organizations and educational institutions focused on similar missions.
Strategic Collaborations and Partnerships
Significant Collaborations
KeyPoint Alliance collaborates with local schools and communities to promote academic achievement and personal development. These partnerships enable the organization to deliver comprehensive programs that address the unique needs of under-served students.
Operational Insights
Strategic Considerations
KeyPoint Alliance's strategic focus on providing free educational programs to under-served students positions it as a valuable resource in the community. The organization's ability to secure grants and collaborate with other entities enhances its operational capacity and effectiveness.
Strategic Opportunities and Future Directions
Future Business Directions
KeyPoint Alliance aims to expand its programs and services to reach a broader audience of under-served students in Georgia. By leveraging partnerships and securing additional funding, the organization seeks to enhance its impact and support more students in achieving academic success.
