Keystone Financial Group

Background

Keystone Financial Group (KFG) is an independent financial advisory firm dedicated to assisting individuals, families, and businesses in achieving their financial objectives. Founded in 2008 in Lexington, Kentucky, KFG emphasizes a client-centric approach, offering a comprehensive suite of services tailored to each client's unique needs. The firm's mission is to provide personalized financial strategies that encompass all facets of a client's financial life, ensuring long-term success and security.

Key Strategic Focus

KFG's strategic focus revolves around delivering holistic financial planning and wealth management services. The firm specializes in:

Portfolio Management: Crafting customized investment strategies aligned with clients' goals and risk tolerance.

Personal Wealth Planning: Developing personalized financial plans to build and protect wealth for retirement and beyond.

Business Advisory: Providing strategic solutions to navigate the challenges of entrepreneurship, including retirement plan design and implementation for small business owners.

KFG primarily serves individuals, high-net-worth individuals, charitable organizations, and corporations, with a significant emphasis on assisting business owners in maximizing the value of their assets.

Financials and Funding

As of the latest available data, Keystone Financial Group manages approximately $1.5 billion in assets under management (AUM) across 5,260 client accounts. The firm's AUM has experienced substantial growth since its inception, reflecting its expanding client base and the effectiveness of its financial strategies.

Technological Platform and Innovation

KFG employs a structured financial planning process known as the EGPRIM Process:

E: Establish a time to review the client's financial situation.

G: Gather necessary personal, financial, and insurance information.

P: Process the information to develop tailored strategies.

R: Recommend unique solutions based on the client's situation.

I: Implement strategies as per the client's request.

M: Monitor investments to ensure strategic management and preservation of wealth.

This methodology underscores KFG's commitment to a systematic and client-focused approach to financial planning.

Leadership Team

KFG's leadership comprises experienced professionals dedicated to upholding the firm's mission:

Rhonda Gilbert, CPA: Chief Executive Officer and co-founder with over 35 years of experience in accounting and finance.

Tom Savage, CPA: Chief Financial Officer and co-founder with over 30 years of experience in accounting and finance.

Andrew Gilbert, CFP®: Chief Investment Officer responsible for designing and monitoring client investment portfolios.

Ryan McCafferty, CFP®: Financial Advisor focusing on portfolio management, personal financial planning, and estate planning.

Gary Fortier, CPA: Chief Compliance Officer managing compliance and regulatory requirements.

Nancy Houska: Investment Advisor Representative overseeing account administration and client services.

This team brings a wealth of expertise to the firm, ensuring comprehensive and personalized financial services for clients.

Competitor Profile

Market Insights and Dynamics

The financial advisory industry is characterized by a competitive landscape with numerous firms offering a range of services. Market trends indicate a growing demand for personalized financial planning, especially among business owners and high-net-worth individuals seeking comprehensive wealth management solutions.

Competitor Analysis

Key competitors in the financial advisory sector include:

Ameriprise Financial Services: A prominent firm offering a broad spectrum of financial planning services.

Edward Jones: Known for its extensive network of financial advisors providing personalized investment advice.

Merrill Lynch Wealth Management: Offers comprehensive wealth management and investment services.

These competitors focus on various aspects of financial planning and wealth management, catering to diverse client needs.

Strategic Collaborations and Partnerships

KFG's independent status allows it to access objective research and a variety of investment opportunities to meet each client's investment objectives. This independence ensures that advisors can offer unbiased recommendations tailored to individual client needs.

Operational Insights

KFG's client-centric approach, combined with its comprehensive service offerings and experienced leadership, positions the firm competitively within the financial advisory industry. The firm's emphasis on personalized strategies and its structured planning process distinguish it from competitors, appealing to clients seeking tailored financial solutions.

Strategic Opportunities and Future Directions

Looking ahead, KFG aims to continue expanding its client base by leveraging its expertise in serving business owners and high-net-worth individuals. The firm plans to enhance its technological capabilities to provide more efficient and effective financial planning services. Additionally, KFG is committed to maintaining its client-first philosophy, ensuring that all strategies and recommendations align with clients' best interests.