Kick ICT Group Ltd - Comprehensive Analysis Report

Summary

Kick ICT Group Ltd, founded in April 2015, stands as a leading independent ICT services provider in the UK, headquartered in Scotland. The company's mission is to build a sustainable, single-source IT services business of significant scale, offering outstanding service and adding value through a talented and highly-skilled team. Leveraging a legacy from acquired entities like Castle Computer Services and Talon Business Solutions, Kick ICT primarily delivers IT managed services to small and medium-sized enterprises (SMEs). The company is a key player in enabling digital transformation and optimizing business processes for its diverse client base.

1. Strategic Focus & Objectives

Core Objectives

Kick ICT's main business objectives include delivering business-critical IT managed services, communications, and digital transformation services. The company aims to enable clients to optimize business processes with Enterprise Resource Planning (ERP) and effective growth platforms. A significant long-term goal is sustained growth achieved through organic expansion complemented by an ambitious acquisitive strategy, with plans for continued UK-wide expansion.

Specialization Areas

Key areas of expertise include financial systems, data analytics, technical and cyber support, communications, and managed services. Kick ICT offers unique value propositions through its comprehensive suite of services, including Microsoft solutions (Business Central, Power Platform), Infor ERP & Finance systems, secure cloud environments, and cutting-edge communication solutions. Its KickSecure cyber division provides proactive monitoring, attack preparation, and security consulting. The company differentiates itself with a professional services outlook, prioritizing on-time and on-budget delivery.

Target Markets

Kick ICT targets a wide range of market sectors, including social housing, construction, education, and charities. The company focuses on providing secure, scalable, and modern IT environments to SMEs, managed by expert professionals.

2. Financial Overview

Funding History

Kick ICT Group has demonstrated strong financial growth and has successfully attracted significant investment. Previous backer Business Growth Fund (BGF) initially invested £8.5 million in November 2021, and this investment resulted in a return of double its original amount, totaling £17 million.

In December 2023, the company secured a significant investment from LDC, a private equity investor that is part of Lloyds Banking Group. This investment facilitated the successful exit of BGF. The capital from LDC is intended to provide increased financial capacity to execute Kick ICT's mergers and acquisitions (M&A) strategy, supporting UK-wide expansion, with a specific focus on acquiring complementary businesses in Scotland and the North of England. The company reported a turnover increase of 11% to £28.7 million for the year ending September, with profits more than doubling to £1.4 million.

3. Product Pipeline

Key Products/Services

Microsoft Solutions (Dynamics & Power Platform)

Description: Develops, deploys, and supports Microsoft solutions including Business Central, Power Platform (Power BI, Power Apps, Power Automate, Copilot).

Development Stage: Fully deployed and actively supported.

Target Market/Condition: SMEs seeking to optimize business processes and achieve digital transformation.

Expected Timeline: Ongoing development and updates in alignment with Microsoft’s roadmap.

Key Features and Benefits: Enhanced business intelligence, automated workflows, custom application development, and AI-powered assistance for improved productivity and decision-making.

Infor ERP & Finance Systems (SunSystems)

Description: Modernizes financial platforms with Infor's global financial management system, including migrations to SunSystems Cloud and upgrades to SunSystems 6.4. Includes add-ons from partners such as Professional Advantage, Qlik, and Document Centric Solutions.

Development Stage: Actively developed, deployed, and supported with continuous updates.

Target Market/Condition: Organizations requiring robust financial management and reporting capabilities, particularly those looking to upgrade or migrate to cloud-based financial systems.

Expected Timeline: Continuous support and upgrade paths.

Key Features and Benefits: Advanced financial management, enhanced reporting, cloud accessibility, and integration with specialized add-ons for extended functionality.

Technical Services (Cloud, Infrastructure & Support)

Description: Provides secure, scalable, and modern IT environments, including cloud solutions, fully managed Nutanix hyper-converged infrastructure hosting, and business continuity expertise.

Development Stage: Established and continually evolving service offerings.

Target Market/Condition: Businesses requiring reliable, high-performance IT infrastructure, cloud adoption, and disaster recovery solutions.

Expected Timeline: Ongoing service delivery and technology upgrades.

Key Features and Benefits: Robust security, scalable infrastructure, reduced downtime, and expert support for complex IT environments.

Communications Services

Description: Offers cutting-edge communication solutions for SMEs, including business-grade broadband, VoIP, and mobile solutions.

Development Stage: Established service offerings.

Target Market/Condition: SMEs looking for reliable and efficient business communication tools.

Expected Timeline: Ongoing service delivery.

Key Features and Benefits: High-speed internet, cost-effective voice communication, flexible mobile solutions, and unified communication capabilities.

KickSecure Cyber Division

Description: Offers proactive monitoring, cyber-attack preparation, and security consulting with tailored solutions: KickSecure Standard, KickSecure Premium, and KickSecure SOC.

Development Stage: Established and continuously updated security offerings.

Target Market/Condition: Organizations of all sizes seeking to enhance their cybersecurity posture and protect against evolving threats.

Expected Timeline: Ongoing security assessments, monitoring, and incident response.

Key Features and Benefits: Proactive threat detection, robust defense mechanisms, expert security guidance, and rapid response to security incidents.

4. Technology & Innovation

Technology Stack

Kick ICT leverages robust technological platforms, aligning with Microsoft Gold Partner status and as a leading certified Infor partner.

Core Platforms and Technologies:

Microsoft Ecosystem: Business Central, Power Platform (Power BI, Power Apps, Power Automate, Copilot), Microsoft Azure, Microsoft 365.

Infor Ecosystem: Infor Global Financial Management System (specifically SunSystems), including SunSystems Cloud and SunSystems 6.4.

Infrastructure: Nutanix hyper-converged infrastructure for hosting.

Communication Technologies: Business-grade broadband, VoIP, mobile solutions.

Cybersecurity Frameworks: Proprietary KickSecure solutions (Standard, Premium, SOC).

Proprietary Developments:

The "KickSecure" cyber division offers tailored cybersecurity solutions including proactive monitoring and security consulting.

Internal leverage of Artificial Intelligence (AI) has led to significant productivity gains across the business.

Scientific Methodologies:

Employs data analytics for business optimization through Power BI.

Utilizes advanced methodologies for threat detection and prevention within its cyber division.

Technical Capabilities:

Expertise in cloud solutions, including Azure adoption and optimization.

Proficient in ERP system implementation, migration, and support for both Microsoft Dynamics and Infor SunSystems.

Strong capabilities in managed IT services, including infrastructure hosting and business continuity.

5. Leadership & Management

Executive Team

Steven Brown

Position: Chief Executive Officer (CEO)

Professional Background: Extensive senior leadership experience across the technology sector, with previous roles at Telefónica Tech, Incremental Group, and Redspire Ltd.

Notable Achievements: Track record of building and leading high-performing teams and delivering sustained growth in complex technology environments.

Key Contributions to the Company: Drives strategic direction, leadership, and overall business growth, officially appointed February 2, 2026.

Tom O'Hara

Position: Founder (Retired CEO)

Professional Background: Established Kick ICT in April 2015.

Key Contributions to the Company: Visionary founder who built the company's foundation and strategic direction until his retirement in January 2026.

Jeannie Frederick

Position: Chief Operating Officer (COO)

Professional Background: Joined Kick ICT in May 2021 from Dacoll Ltd, where she served over five years as Group Service Director.

Key Contributions to the Company: Contributes valuable experience in customer service, service delivery, and contract retention, ensuring operational excellence.

Alan Turnbull

Position: Group Sales Director and co-director

Key Contributions to the Company: Instrumental in Kick ICT's rapid growth since the acquisition of Talon in 2015, driving sales strategies and expansion.

David Chazan

Position: Co-founder of Kick ICT and founder of Talon Business Solutions

Key Contributions to the Company: Played a crucial role in the early development of Kick ICT and brought in the initial acquisition of Talon Business Solutions in 2015.

Aileen Primrose

Position: Head of Dynamics Sales

Professional Background: Over three decades of experience in technology and ERP solutions.

Key Contributions to the Company: Advises clients on implementing Business Central ERP solutions, leveraging deep industry knowledge.

Jacques Taylor

Position: Business Central Pre-Sales Consultant

Professional Background: Experience in large-scale Business Central implementations across various sectors.

Key Contributions to the Company: Works closely with customers to scope and design technology and ERP solutions, ensuring alignment with business needs.

Stuart Young

Position: Experienced Azure Solutions Architect

Professional Background: Over two decades of experience in IT and cloud infrastructure.

Key Contributions to the Company: Supports organizations on their cloud adoption journeys and helps maximize return on investment through Microsoft Azure and Microsoft 365 solutions.

Recent Leadership Changes

Steven Brown was appointed as the new Chief Executive Officer for Kick ICT Group, formally taking up the role on Monday, February 2, 2026. He succeeded founder Tom O'Hara, who retired from his CEO position in January 2026. This change is poised to bring fresh senior leadership experience from across the technology sector to drive the company’s continued growth and strategic initiatives.

6. Talent and Growth Indicators

Hiring Trends and Workforce

Kick ICT Group currently employs over 170 staff. The company maintains an active recruitment drive, consistently seeking talented, creative, and innovative individuals to join its growing team across the UK. Current hiring trends show open positions for roles such as New Business Development Manager and Microsoft D365 Pre-Sales Consultant. The company is committed to fostering an inclusive workplace, as evidenced by its Disability Confident Scheme Level 1 status, and is a Living Wage Employer.

Company Growth Trajectory Indicators

The company's rapid growth has been driven by both organic expansion and numerous strategic acquisitions, with nine acquisitions completed since 2015. Plans for continued expansion across Scotland and the wider UK indicate a strong growth trajectory. The significant investment from LDC is earmarked to accelerate its M&A strategy, further supporting this expansion. Kick ICT also invests in young talent through its "Kick Academy" initiative, a "grow our own" program welcoming school leavers and graduates to specialize in key areas like Power Platform, Business Central development, and cybersecurity. This initiative is a strong indicator of long-term talent development and sustainable growth.

Employee Sentiment and Culture Insights

Employee sentiment suggests a supportive team environment, particularly noted within the 2nd Line IT Support team. The company emphasizes a culture of collaboration, innovation, and respect, with a strong commitment to continuous learning and development for its employees.

7. Social Media Presence and Engagement

Digital Footprint

Kick ICT Group maintains an active social media presence across various platforms, including a YouTube channel (@kickictgroup), Facebook, and X (formerly Twitter).

Brand Messaging and Positioning

The company's messaging frequently highlights customer success stories, provides industry insights, and promotes career opportunities within the growing team. They often share news about executive appointments, industry updates, and event presentations.

Community Engagement Strategies

Kick ICT engages in thought leadership through events such as their "Tech Event," designed to bring together IT and finance personnel, business owners, and leaders for knowledge exchange and networking. This fosters a sense of community and positions Kick ICT as a knowledge leader in the ICT sector.

8. Recognition and Awards

Industry Recognition

CRN's Rising Stars 2020: Recognized as one of the most dynamic, profitable, and fastest-growing resellers, MSPs, and consultancies in the UK.

Cloudtango MSP Select UK 2025: Honored for demonstrating an excellent track record in delivering innovative IT services and cloud solutions while exceeding customer expectations.

Disability Confident Scheme Level 1: Achieved this status, reflecting their commitment to fostering an inclusive workplace.

MemberWise Recognised Supplier Status: Achieved this status, joining organizations that cater specifically to membership organizations across the UK.

ScotlandIS IT Managed Service Providers (ITMSP) Best Practice Charter: Kick ICT is a signatory, demonstrating dedication to maintaining high standards in IT services.

9. Competitive Analysis

Major Competitors

While specific named competitors are not detailed, Kick ICT operates in a competitive landscape of IT managed service providers and ERP consultants, particularly those serving the SME market in the UK. Competitors would generally fall into categories such as:

General IT Managed Service Providers (MSPs): These companies offer outsourced IT support, infrastructure management, and cybersecurity services.

Focus Areas: Proactive monitoring, helpdesk support, network management, cloud services.

Technological Capabilities: Broad range of IT solutions, often multi-vendor.

Competitive Positioning: Price, rapid response times, and breadth of standard IT offerings.

Microsoft Dynamics Partners: Firms specializing in the implementation and support of Microsoft Business Central, Dynamics 365, and Power Platform.

Focus Areas: ERP implementation, customization, integration, and training.

Technological Capabilities: Deep expertise in the Microsoft business application ecosystem.

Competitive Positioning: Specialization, industry-specific solutions, and quality of consulting services.

Infor Partners/Financial Systems Specialists: Companies focusing on specific financial management systems like Infor SunSystems.

Focus Areas: Financial ERP implementation, upgrades, and financial reporting.

Technological Capabilities: Niche expertise in specific financial software.

Competitive Positioning: Deep product knowledge, compliance expertise, and financial advisory services.

Telecommunications and Connectivity Providers: Companies offering business broadband, VoIP, and mobile solutions.

Focus Areas: Network infrastructure, communication services, internet connectivity.

Technological Capabilities: Robust network infrastructure, advanced voice and data services.

Competitive Positioning: Reliability, speed, and cost-effectiveness of communication services.

Kick ICT's competitive advantage lies in its ability to offer a comprehensive, integrated approach that combines both managed IT services and specialized ERP consultancy across Microsoft and Infor platforms, alongside robust communications and cybersecurity solutions. This "single-source" approach, supported by its four distinct divisions, allows it to provide tailored expertise that many specialized competitors may lack. Its ambitious acquisitive strategy further strengthens its market position and expands its service portfolio.

10. Market Analysis

Market Overview

The market for ICT services, particularly for SMEs in the UK, is substantial and characterized by ongoing digital transformation. The total addressable market includes businesses seeking to outsource IT functions, modernize financial systems, enhance cybersecurity, and improve communications infrastructure.

Growth Potential

The market shows strong growth potential driven by several factors:

Digital Transformation Imperative: Businesses increasingly rely on technology for efficiency, competitive advantage, and remote work capabilities.

Cloud Adoption: The ongoing shift to cloud-based solutions for infrastructure, applications, and data storage continues to fuel demand for cloud migration and management services.

Cybersecurity Concerns: The rising threat landscape drives continuous demand for advanced cybersecurity solutions and managed security services.

ERP Modernization: Many SMEs are looking to upgrade or implement modern ERP systems to streamline operations and gain better insights.

Managed Services Trend: A growing number of SMEs prefer to outsource their IT management to focus on core business activities.

Key Market Trends

Hybrid Cloud Environments: Increasing adoption of hybrid cloud strategies that combine on-premise, private, and public cloud solutions.

AI and Automation Integration: Businesses are looking to integrate AI and automation into their operations for increased efficiency and productivity.

Emphasis on Data Analytics: A growing demand for solutions that provide actionable insights from business data to drive strategic decisions.

Enhanced Cybersecurity Resilience: Moving beyond basic protection to comprehensive resilience strategies, including threat intelligence and incident response.

Unified Communications as a Service (UCaaS): The demand for integrated communication platforms combining voice, video, messaging, and collaboration tools.

Market Challenges and Opportunities

Challenges: Fierce competition, rapidly evolving technological landscape requiring continuous upskilling, and maintaining cybersecurity vigilance against sophisticated threats. Economic uncertainties can also impact SME spending on IT services.

Opportunities: The continued growth of cloud services, the expanding need for sophisticated cybersecurity, the push for greater business intelligence through data analytics, and the strong demand for specialized ERP consultancy provide significant avenues for growth. Kick ICT is well-positioned to capitalize on these opportunities through its comprehensive service offerings and strategic acquisition strategy.

11. Operational Insights

Kick ICT differentiates itself with a professional services outlook, prioritizing on-time and on-budget delivery to customers, moving beyond a traditional IT company approach that might solely focus on job completion.

Current Market Position

Kick ICT holds a strong position as one of the UK's leading independent ICT services businesses, particularly known for its comprehensive offerings to SMEs. Its headquarters in Scotland underpin a strong regional presence with ambitions for UK-wide expansion.

Competitive Advantages

Integrated Service Offering: The ability to offer both managed IT services and ERP consultancy (Microsoft and Infor) under one roof, a combination not always found in competitors. This "single-source" model provides convenience and integrated solutions for clients.

Divisional Expertise: Backed by its four specialized divisions (Technical, Dynamics, Infor, and Communications), Kick ICT provides tailored expertise rather than a generic approach.

Strategic Acquisitive Growth: A proven track record of successful acquisitions that have expanded its service range, expertise, and geographical reach.