Company Research Report: Kickin'Inn

Company Overview

• Name: Kickin'Inn

• Mission: Deliver high-quality, premium seafood at an affordable price and flavorsome taste. The brand emphasizes the importance of home-grown produce, hiring local staff, and providing memorable dining experiences.

• Founded By: Sami and Ravi

• Foundation Date: Concept designed on December 13, 2017, and launched on January 1, 2018.

• Key People:

• Sami: Previous owner of a fast-food franchise in Sydney

• Ravi: Management consultant based in Dubai

• Headquarters: No specific headquarters location provided.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: Kickin'Inn is a fast-casual dining brand celebrated for its unique seafood experience, particularly its premium seafood offerings at affordable prices and vibrant, casual dining atmosphere.

Products

Product Offerings

1. Kickin' Mixed Bag

• A signature seafood meal combining various seafood items in a bold, flavorful sauce.

• Key Features: Not specified.

2. Kickin' Shrimp Martini

• A seafood cocktail featuring crispy crumbled prawns in a special sauce, served on chips and lettuce.

• Key Features: Includes 15 prawns and the brand’s special sauce.

3. Kickin'Licous

• Description not provided.

4. Barra Burger

• A burger featuring a fresh Barramundi patty, lettuce, onion, cheddar cheese, and tartar sauce.

• Key Features: Priced at $7.95 using local, fresh ingredients.

New Product Launches

• New Starters:

• Whiting Gujon, Salmon & Tuna Patties, Cauliflower Bites, Broccoli Cheese Bites.

Recent Developments

Recent Developments

• Store Expansion:

• Recently opened a new restaurant at Westfield Whitford City in Western Australia, marking the 21st location.

• Partnerships:

• Support Dementia Australia:

• Pledged $4 from every Mixed Bag sold to Dementia Australia during the Dementia Action Week.

• Prostate Cancer Foundation of Australia:

• For the Father’s Day event, $1 from every prawn bag sold was donated.

• National Breast Cancer Awareness Foundation:

• On Mother’s Day, donations were made for every promotional meal sold.

• Little Wings Ltd:

• Participated in the City2Surf event to raise funds for Little Wings Ltd.

Promotional Events

• All You Can Eat Seafood Month:

• Running an unlimited seafood dining promotion from October 1st for $89 per person.

• Supportive Community Engagement:

• Engaged in events like City2Surf and partnered for a cause-based marketing strategy.

New Features and Charitable Moves

• ALL YOU CAN EAT Promotion:

• Reintroduced in October, highlighting seafood as part of a month-long event.

• Great Place to Work Certification:

• Achieved certification, reinforcing its status as a suitable work environment.

This report captures the extensive range of community involvement, product offerings, and business growth adherence by Kickin'Inn, contributing significantly to both local and broader scales.