Killer Burger Company Profile

Background

Overview

Killer Burger, established in 2010 in Portland, Oregon, is a fast-casual dining concept renowned for its meticulously crafted, award-winning burgers. The brand's mission is to redefine the classic American diner burger for the modern era, offering a unique blend of high-quality ingredients, innovative recipes, and a vibrant dining atmosphere. With a commitment to delivering an unparalleled burger experience, Killer Burger has garnered a loyal customer base and industry recognition, including being named "Best Burger" across several markets for seven consecutive years.

Key Strategic Focus

Core Objectives and Specialization

Killer Burger's strategic focus centers on expanding its footprint through a combination of company-owned and franchised locations, primarily targeting the Pacific Northwest and adjacent markets. The brand specializes in offering a distinctive menu that includes signature burgers like the Peanut Butter Pickle Bacon Burger, emphasizing a balance between creativity and tradition. By fostering a rock 'n' roll, backyard grill ambiance, Killer Burger aims to provide a unique dining experience that differentiates it from competitors.

Key Technologies Utilized

To enhance operational efficiency and customer satisfaction, Killer Burger has implemented several technological advancements:

• Kitchen Display Systems (KDS): The adoption of Toast's KDS has streamlined back-of-house operations, reducing order completion times by up to 78%, with 90% of orders completed in under 10 minutes.

• Self-Serve Kiosks: The introduction of self-serve kiosks allows guests to customize orders and pay at their own pace, improving the overall dining experience.

• Loyalty Program: The "Killer Rewards" program offers customers exclusive perks and rewards, fostering customer loyalty and engagement.

Primary Markets Targeted

Killer Burger's expansion strategy focuses on the Pacific Northwest, including Oregon, Washington, and Idaho, with recent ventures into new markets such as Texas. The brand seeks to establish a strong presence in suburban areas, urban centers, and non-traditional venues like sports facilities.

Financials and Funding

Funding History and Utilization

In 2020, Killer Burger secured a minority investment from Portland-based private equity firm Village Family Capital, providing the necessary capital to support its franchising initiatives and operational enhancements. The funds have been strategically utilized to:

• Develop and implement technological upgrades, including KDS and self-serve kiosks.

• Expand the franchise network through multi-unit agreements.

• Enhance operational processes to improve efficiency and customer experience.

Pipeline Development

Expansion Milestones

Killer Burger has achieved significant milestones in its expansion efforts:

• Texas Market Entry: In November 2024, the brand opened its first location outside the Pacific Northwest in San Antonio, Texas, marking a pivotal step in its national growth strategy.

• Multi-Unit Franchise Agreements: The company has entered into multiple agreements, including a second six-unit deal with Cascade Dining, aiming to add 12 locations across Washington, Oregon, and Idaho by 2029.

• Projected Growth: Killer Burger plans to reach 25 locations by the end of 2023, with a long-term goal of expanding to 100 units within the next five years.

Technological Platform and Innovation

Proprietary Technologies and Methodologies

Killer Burger distinguishes itself through the integration of proprietary technologies and innovative methodologies:

• Single-Ticket Flow System: This system combines advanced technology with process improvements, allowing for real-time order management and seamless communication between front-of-house and kitchen staff.

• Real Estate Analytics: The company employs sophisticated analytics tools to identify optimal locations for new outlets, ensuring strategic site selection aligned with target demographics.

Leadership Team

Executive Profiles

• John Dikos, Chief Executive Officer: Appointed CEO in 2022, Dikos brings extensive experience from his tenure at MOD Pizza and Qdoba, where he played pivotal roles in scaling operations and franchise development.

• Thomas "TJ" Southard, Founder and Franchisee: As the founder and majority shareholder, Southard has been instrumental in shaping Killer Burger's vision and growth. In 2024, he expanded his role to include franchise ownership, opening the brand's first Texas location.

• Nick Scarpino, Board Member: Appointed to the board in 2023, Scarpino brings a wealth of experience from his role as SVP of Marketing and Off-Premise Dining at Portillo’s Hot Dogs, contributing valuable insights into marketing and digital strategies.

Leadership Changes

Recent Appointments

• Nick Scarpino: Joined the board of directors in April 2023, enhancing the company's strategic direction with his expertise in marketing and digital operations.

Competitor Profile

Market Insights and Dynamics

The fast-casual burger segment is highly competitive, characterized by a focus on quality ingredients, innovative menus, and unique dining experiences. Consumer demand for premium burgers continues to grow, presenting opportunities for brands like Killer Burger to capture market share through differentiation and strategic expansion.

Competitor Analysis

Key competitors in the fast-casual burger industry include: