KINESSO Company Research Report

Company Overview

• Name: KINESSO

• Mission: Unlock the full potential of brands by providing clarity and confidence needed to take action.

• Founded: No information is available

• Founders: No information is available

• Key People: No information is available

• Headquarters: 100 West 33rd Street, New York, NY, 10001

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: A tech-driven performance agency known for delivering real intelligence that moves brands forward by unifying brand’s media, data, audience, analytics, and creative architecture.

Products

KINESSO offers a wide range of data-driven marketing and performance solutions which include:

1. Audience Development

• Description: Identifies and effectively targets high-value audiences using data-led insights.

• Key Features: Targets high-value audiences, meaningful connections, improved customer engagement.

2. Digital Experience

• Description: Enhances on-site customer experience from build to launch and beyond.

• Key Features: Data-led strategies, smooth user journeys, engagement increase, revenue boost.

3. Search

• Description: Aims to capture the attention of new customers by boosting online presence.

• Key Features: Transformation of paid and organic search performance.

4. Social

• Description: Increases brand visibility across social platforms through a dynamic approach.

• Key Features: Ad design, engagement improvement, conversion drive.

5. Programmatic

• Description: Drives engagement and revenue using automated technology for impactful media buying.

• Key Features: Automated media buying, impactful customer reach.

6. Commerce

• Description: Maximizes revenue and boosts sales/loyalty with innovative commerce solutions.

• Key Features: Conversion-focused strategies, D2C, retail display media, 3rd-party retailers.

7. Addressable Content

• Description: Delivers the right message to the right audience at the right time.

• Key Features: High-value audience targeting.

8. Curated Marketplaces

• Description: Targets audiences in premium environments with a tailored publisher approach.

• Key Features: Premium environment engagement, tailored publisher strategies.

9. Platforms & Intelligence

• Description: Ensures optimal business performance using strategic data across platforms.

• Key Features: Data sourcing, strategic business performance, technological platform utilization.

10. AI Solutions

• Description: Incorporates pioneering AI in marketing strategies to automate processes.

• Key Features: Automation of processes, asset production, media planning, proprietary AI toolset.

Recent Developments

1. New Partnerships

• KINESSO Commerce, a dedicated commerce unit of IPG Mediabrands, has partnered with Vudoo to roll out a first-to-market global solution.

2. Leadership Changes

• KINESSO has made global leadership moves as it scales its data & tech expertise across IPG Mediabrands.

3. Organizational Unification

• IPG Mediabrands has launched a new unified entity including KINESSO, Matterkind, and Reprise under the KINESSO banner, forming the industry’s most powerful delivery engine.

4. Tech and Data Unification

• IPG further unified its data, engineering, martech, and adtech technology resources, enhancing the oversight of Acxiom’s data and marketing cloud services under Jarrod Martin.

Note: The information in this report is based on the existing data provided. Some fields contain no information due to the absence of specific details in the data.