K

Kinesso

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KINESSO Company Research Report



Company Overview



  • Name: KINESSO

  • Mission: Unlock the full potential of brands by providing clarity and confidence needed to take action.

  • Founded: No information is available

  • Founders: No information is available

  • Key People: No information is available

  • Headquarters: 100 West 33rd Street, New York, NY, 10001

  • Number of Employees: No information is available

  • Revenue: No information is available

  • Known For: A tech-driven performance agency known for delivering real intelligence that moves brands forward by unifying brand’s media, data, audience, analytics, and creative architecture.


Products



KINESSO offers a wide range of data-driven marketing and performance solutions which include:

1. Audience Development
  • Description: Identifies and effectively targets high-value audiences using data-led insights.

  • Key Features: Targets high-value audiences, meaningful connections, improved customer engagement.


2. Digital Experience
  • Description: Enhances on-site customer experience from build to launch and beyond.

  • Key Features: Data-led strategies, smooth user journeys, engagement increase, revenue boost.


3. Search
  • Description: Aims to capture the attention of new customers by boosting online presence.

  • Key Features: Transformation of paid and organic search performance.


4. Social
  • Description: Increases brand visibility across social platforms through a dynamic approach.

  • Key Features: Ad design, engagement improvement, conversion drive.


5. Programmatic
  • Description: Drives engagement and revenue using automated technology for impactful media buying.

  • Key Features: Automated media buying, impactful customer reach.


6. Commerce
  • Description: Maximizes revenue and boosts sales/loyalty with innovative commerce solutions.

  • Key Features: Conversion-focused strategies, D2C, retail display media, 3rd-party retailers.


7. Addressable Content
  • Description: Delivers the right message to the right audience at the right time.

  • Key Features: High-value audience targeting.


8. Curated Marketplaces
  • Description: Targets audiences in premium environments with a tailored publisher approach.

  • Key Features: Premium environment engagement, tailored publisher strategies.


9. Platforms & Intelligence
  • Description: Ensures optimal business performance using strategic data across platforms.

  • Key Features: Data sourcing, strategic business performance, technological platform utilization.


10. AI Solutions
  • Description: Incorporates pioneering AI in marketing strategies to automate processes.

  • Key Features: Automation of processes, asset production, media planning, proprietary AI toolset.


Recent Developments



1. New Partnerships
  • KINESSO Commerce, a dedicated commerce unit of IPG Mediabrands, has partnered with Vudoo to roll out a first-to-market global solution.


2. Leadership Changes
  • KINESSO has made global leadership moves as it scales its data & tech expertise across IPG Mediabrands.


3. Organizational Unification
  • IPG Mediabrands has launched a new unified entity including KINESSO, Matterkind, and Reprise under the KINESSO banner, forming the industry’s most powerful delivery engine.


4. Tech and Data Unification
  • IPG further unified its data, engineering, martech, and adtech technology resources, enhancing the oversight of Acxiom’s data and marketing cloud services under Jarrod Martin.


Note: The information in this report is based on the existing data provided. Some fields contain no information due to the absence of specific details in the data.