Kinetic Data Company Profile

Background

Overview

Kinetic Data, founded in 1997, is a software company specializing in business process automation and enterprise request management solutions. The company is headquartered in St. Paul, Minnesota, with additional offices in Sydney, Australia. Kinetic Data's mission is to transform how enterprises orchestrate work by enabling organizations to compose sophisticated digital processes that connect legacy and modern systems, delivering user-friendly experiences. Their platform serves Fortune 2000 enterprises, federal agencies, and mission-critical Department of Defense operations, environments where traditional Business Process Management (BPM) solutions often fall short.

Mission and Vision

Kinetic Data's mission is to provide a faster, lighter, and more affordable way to orchestrate work across enterprises, avoiding the bloat, rigidity, and high costs associated with traditional BPM systems. Their vision is to empower organizations to modernize workflows, unify systems, and deliver scalable process visibility without the need for extensive replatforming or per-seat pricing models.

Industry Significance

Operating within the business process automation and enterprise request management sectors, Kinetic Data addresses the challenges faced by organizations in streamlining complex workflows and integrating disparate systems. Their solutions are particularly significant in industries such as government, defense, healthcare, education, financial services, manufacturing, professional services, legal services, and telecommunications, where efficient process orchestration is critical.

Key Strategic Focus

Core Objectives

Kinetic Data focuses on delivering agile, scalable, and user-friendly process orchestration solutions that enable organizations to automate complex workflows, integrate diverse systems, and enhance operational efficiency. Their platform is designed to be composable, allowing organizations to start with specific workflows and expand organically without disruption.

Areas of Specialization

The company specializes in:

• Workflow Automation: Automating complex business processes to reduce manual effort and improve efficiency.

• Enterprise Request Management (ERM): Centralizing and automating service requests across various departments and systems.

• System Integration: Connecting legacy and modern systems through open, API-first integration patterns.

• Self-Service Portals: Providing intuitive portals that empower users to submit and track requests independently.

Key Technologies Utilized

Kinetic Data employs a low-code framework that allows users to design and adjust workflows with minimal technical expertise. This approach enables rapid deployment and adaptation to changing business needs. The platform also features robust integration capabilities, supporting connections with various enterprise systems, including ServiceNow, SAP, Workday, and custom applications.

Primary Markets Targeted

Kinetic Data targets a diverse range of industries, including:

• Government & Public Sector: Streamlining mission-critical processes and citizen services while maintaining high security standards.

• Defense: Supporting secure and efficient operations in Department of Defense environments.

• Healthcare: Unifying patient, provider, and administrative workflows across various systems.

• Education: Connecting student information systems, learning management systems, and IT systems to enhance educational experiences.

• Financial Services: Integrating customer relationship management, risk, and compliance systems for faster decision-making.

• Manufacturing: Automating production, quality, and compliance processes to improve operational efficiency.

• Professional Services: Unifying customer relationship management, professional services automation, and billing systems for seamless service delivery.

• Legal Services: Automating matter management, document workflows, and compliance processes without compromising security.

• Telecommunications: Bridging business support systems and operations support systems to accelerate provisioning and orchestrate customer experiences.

Financials and Funding

Funding History

As of December 2025, Kinetic Data has not publicly disclosed any external funding or investment rounds. The company has been privately held since its inception in 1997.

Financial Performance

In 2024, Kinetic Data reported a revenue of $3.1 million, up from $2.4 million in 2023 and $1.6 million in 2021, indicating consistent growth over the past few years.

Utilization of Capital

While specific details on the utilization of capital are not publicly available, it is likely that the company invests in product development, system integrations, and expanding its customer base to support its growth trajectory.

Pipeline Development

Key Pipeline Candidates

Kinetic Data's primary offerings include:

• Kinetic Task: A platform that enables organizations to build, improve, and reuse complex services in a distributed model, leading to rapid return on investment and enhanced service delivery.

• Kinetic CE: A component that extends existing HR tools by integrating and centralizing multiple systems of record, providing a 360-review employee application tailored to business objectives.

Stages of Development

Both Kinetic Task and Kinetic CE are fully developed and have been implemented by various organizations to streamline workflows and improve operational efficiency.

Target Conditions

These solutions are designed to address complex, high-volume, and compliant environments, such as enterprise organizations, government agencies, and large enterprises.

Anticipated Milestones

While specific future milestones are not publicly disclosed, the company continues to enhance its offerings to meet evolving market demands and customer needs.

Technological Platform and Innovation

Proprietary Technologies

Kinetic Data's platform is built on a low-code framework that allows for rapid deployment and easy adaptation to changing business needs. This approach enables organizations to automate complex workflows without extensive coding or technical expertise.

Significant Scientific Methods

The platform employs advanced workflow automation techniques, including:

• Open Integration Framework: Allows seamless connectivity with various enterprise systems, including legacy and modern applications.

• Self-Service Portals: Empower users to submit and track requests independently, enhancing user satisfaction and reducing support bottlenecks.

• Reporting and Analytics: Provide valuable insights into service performance, helping organizations optimize resource allocation and response times.

Leadership Team

Executive Profiles

• John Sundberg: Founder and CEO. John has been instrumental in leading Kinetic Data since its inception, driving the company's vision and strategic direction.

• James Davies: Chief Operating Officer. James oversees the company's operations, ensuring efficient service delivery and operational excellence.

• Alex Danzberger: President. Alex is responsible for leading the company's strategic initiatives and business development efforts.

• Unus Gaffoor: Owner. Unus plays a key role in the company's strategic planning and decision-making processes.

• Pete Olson: Vice President of Product Marketing and Product Management. Pete leads the product marketing and management teams, focusing on product development and market positioning.

• Jack Esser: Vice President of Sales. Jack is responsible for driving the company's sales strategy and expanding its customer base.

Competitor Profile

Market Insights and Dynamics

The business process automation and enterprise request management market is characterized by a growing demand for solutions that can streamline complex workflows, integrate diverse systems, and enhance operational efficiency. Organizations across various industries are seeking agile and scalable platforms to automate processes and improve service delivery.

Competitor Analysis

Kinetic Data faces competition from several companies in the workflow automation and BPM space, including:

• Pega: Offers a comprehensive BPM suite with a focus on case management and decisioning.

• Appian: Provides a low-code automation platform for building apps and workflows rapidly.

• ServiceNow: Specializes in digital workflows for global enterprises.

• Microsoft: Offers Power Automate, a service for automating workflows across apps and services.

• Tableau: Provides data visualization tools that can be integrated into workflow automation.