Kinetiq Company Research Report
Company Overview
Name, Mission of the Company
Name: Kinetiq
Mission: To push the boundaries of TV intelligence by providing comprehensive data and insights into TV exposure, maximizing the impact of TV investments for brands and advertisers.
Founded and Founders
Founded: No information available
Founders: No information available
Key People in the Company
- Kevin Kohn - President & CEO
- Rishit Shah - Chief Product & Technology
- Gee Leung - Chief Finance Officer
Headquarters
Location: Philadelphia (HQ), 4387 W. Swamp Road #93, Doylestown, PA 18902
Number of Employees
No information available
Revenue of the Company
No information available
Known For
Kinetiq is known for being the world's largest unified TV intelligence network, capturing all TV exposure with digital speed and performance. The company provides comprehensive services across paid, earned, and owned media.
Products
Product Offerings and Descriptions
1. TV Ad Detection & Attribution
- Description: Tracks when and where ads run, linking TV brand exposures to household-level data to assess the impact on audience behaviors.
- Key Features:
- Capture mentions and logo placements.
- Distinguish between paid and earned media in near real time.
2. Sponsorship Measurement
- Description: Measures the ROI of paid and earned sponsorships across various market segments in real time.
- Key Features:
- Measure the impact of sponsorships including events, athletes, product placements, or property investments.
3. Earned Media Intelligence
- Description: Tracks and reacts to brand’s earned media, understanding its impact from mentions to extensive stories.
- Key Features:
- Assess the impact of PR and earned media on the organization’s bottom line.
4. Broadcasting & Syndication
- Description: Enables real-time identification of broadcast content airing on over 2,500 channels in more than 85 countries.
- Key Features:
- World-class fingerprinting and watermarking capabilities for accurate content monitoring.
High-Level Description
Kinetiq empowers brands with comprehensive TV analytics, combining paid, earned, and owned media into a single platform for an all-encompassing view of TV performance and impact.
Recent Developments
Recent Developments in the Company
1. Upwave Announces Strategic Partnership with Kinetiq (May 19, 2022)
- Description: Brand marketers can deterministically measure the full scope of sponsorship investment effectiveness for the first time ever.
2. AdTech Leaders Unite to Measure the Reach and Impact of PSAs (March 30, 2021)
- Description: Partnership involving TVSquared, Upwave, Kinetiq, and Ace Metrix to measure reach and impact across Linear and Streaming TV.
3. Kinetiq and Marketcast Team Up (December 15, 2020)
- Description: Advanced tune-in attribution by combining MarketCast’s advanced data science with Kinetiq’s TV intelligence platform.
4. New Video Monitoring Solution Announced by Kinetiq (December 3, 2020)
- Description: Leveraging Kinetiq’s proprietary Teletrax® watermarking and fingerprinting technology for innovative video monitoring solutions.
5. Partnership with LiveRamp (November 17, 2020)
- Description: Enhanced ad capture for comprehensive measurement and reporting in the advertising space.
6. Integration with VSN (October 20, 2020)
- Description: Integration of Kinetiq’s Teletrax watermarking technology in the VSNExplorer Media Asset Management system.
New Products Launched
- No clear information on entirely new products; various partnerships and enhancements to existing functionalities have been developed.
New Features Added to Existing Products
- Video Monitoring Solution: Teletrax® watermarking and fingerprinting technology.
- Enhanced Ad Capture: Partnered with LiveRamp to improve ad capture for better measurement and reporting.
New Partnerships
- With Upwave for measuring sponsorship investment effectiveness.
- With Marketcast for advanced tune-in attribution.
- With LiveRamp for stronger ad capture capabilities.
- With VSN for integrating watermarking technology.
Additional Notes
- Global Reach:
- 210 U.S. DMAs (Local and National)
- 85+ Countries Around the World
- 250 Global Monitor Locations
- 1600+ U.S. Channels
- 2500+ Global TV Stations
- 550K TV Ads Indexed
- 32K Brands Tracked
- 8M Connected TV Households
- 40M Hours of TV Content Archived
