KU

King Ursa

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Company Market Research Report: King Ursa



Company Overview



  • Name: King Ursa

  • Mission: King Ursa is committed to achieving success by harnessing data science to make impactful creative communications that drive powerful results for ambitious clients.

  • Founded: 2014

  • Founder: Paulo Salomao

  • Key People:

  • Paulo Salomao (Founder, CEO)

  • Grant Cleland (Executive Creative Director)

  • Jenn Green (Strategic leadership in brand communications)

  • Headquarters: 32 Britain St, Toronto, Ontario M5A 1R6, Canada

  • Number of Employees: 11-50

  • Industry: Advertising Services

  • Revenue: No information is available

  • Known For: King Ursa is recognized for its innovative advertising services that include connections planning, brand strategy, content creation, and a wide array of media planning and buying services.


Products and Services



  • Product Offerings:

  • Connections Planning: Strategic services that focus on creating impactful connections between brands and their audiences.

  • Brand Strategy: Comprehensive strategy development to establish and grow brand presence.

  • Content Creation & Brand Design: Development of engaging content and designs to solidify brand image.

  • Research & Analytics: Data-driven insights to optimize marketing efforts.

  • Web Design and Development: Design and implementation of functional, appealing websites.

  • Integrated Creative, Broadcast, Video Production: Production of creative and compelling visual content.

  • Media Strategy, Planning, and Buying: Strategic purchasing and planning of media placements.

  • Performance Marketing, Social Strategy: Marketing strategies focused on measurable results and social media engagement.

  • Experiential, 3D/VFX, SEO/SEM, B2C, and B2B services: Enhanced marketing techniques involving innovative technologies and direct consumer engagement.


  • Key Features: Utilization of data science and analytics to deliver personalized and effective marketing and advertising solutions.


Recent Developments



  • Recent Awards:

  • Awarded Bronze at the 2024 ADCC for Best Art Direction - Film with the Timberland Made From Fiona Campaign.

  • Recognized with a Bronze award at the 2024 National Advertising Challenge.

  • New Projects:

  • Developed a long-term brand platform for Dempster's, focused on inspiring well-being and holistic wellness.

  • Partnerships:

  • Collaborated with Globe Media Group to explore the challenges within the attention economy.

  • Partnered with Timberland and Bimbo Canada for campaigns that have been shortlisted for the 2024 CMA Awards.

  • Notable Campaigns:

  • Dempster’s campaign highlighting self-well-being, in partnership with Bimbo Canada, Edelman Canada, and PHD.

  • Upcoming Events:

  • Participation in The Gathering Summit 2024 with CEO Paulo Salomao featured as a speaker.


Additional Information


  • Specialties: King Ursa specializes in B2C and B2B markets with an emphasis on SEO, SEM, and experiential marketing to create a comprehensive advertising strategy.

  • Communication Channels: King Ursa engages with clients and audiences through robust social media activity and participation in industry events.


Conclusion



King Ursa stands out as a leading advertising agency in Toronto, leveraging a strong foundation of data science and creativity to deliver successful marketing campaigns. Their recent accolades and innovative partnerships underscore their commitment to excellence and industry leadership.