Kiowa District Healthcare Market Research Report

Background

Overview

Kiowa District Healthcare (KDH) is a comprehensive healthcare provider dedicated to delivering quality, patient-centered care to the communities of Kiowa, Kansas, and the surrounding regions. Established in 1951, KDH operates a critical access hospital, a rural health clinic, and a nursing home, collectively known as The Manor. The organization is committed to providing accessible and reliable healthcare services close to home.

Mission and Vision

• Mission: "Quality C.A.R.E. Close to Home"

• Vision: To be the premier rural provider of choice in the delivery of care by always placing patients, residents, and their families first, thereby providing a positive impact in our lives as well as the lives of others.

Primary Area of Focus

KDH focuses on delivering a comprehensive range of healthcare services, including emergency care, rehabilitation, laboratory services, rural health clinic services, and radiology, to meet the diverse needs of its community.

Industry Significance

As a critical access hospital, KDH plays a vital role in ensuring that rural populations have access to essential healthcare services, thereby contributing to the overall health and well-being of the region.

Key Strategic Focus

Core Objectives

• Enhance the quality and accessibility of healthcare services in rural communities.

• Expand and modernize healthcare facilities to meet growing community needs.

• Foster partnerships and collaborations to improve healthcare delivery and outcomes.

Specific Areas of Specialization

• Emergency medical services

• Rehabilitation services

• Laboratory diagnostics

• Primary care through the Rural Health Clinic

• Radiology services

Key Technologies Utilized

• State-of-the-art laboratory equipment for accurate diagnostics

• Advanced imaging technologies in radiology

• Electronic health records (EHR) systems for efficient patient data management

Primary Markets or Conditions Targeted

KDH primarily serves the residents of Kiowa, Kansas, and the surrounding areas, focusing on providing comprehensive healthcare services to rural populations.

Financials and Funding

Funding History

KDH has undertaken several initiatives to secure funding for its operations and expansion projects:

• Capital Campaigns: In 2012, the Friends of Kiowa District Hospital and Manor Foundation launched a $3 million capital campaign to support the hospital's growth and service enhancement.

• Facility Expansion: In 2014, KDH opened a new 25,300-square-foot facility, funded through Barber County public bonds, a USDA loan, and contributions from the Foundation.

• Recent Developments: In 2021, the hospital added 6,000 square feet to accommodate new rehabilitation and behavioral health services, funded through internal resources and community support.

Total Funds Raised

While exact figures for total funds raised are not publicly disclosed, KDH has demonstrated a strong commitment to securing financial resources through various campaigns and partnerships to support its growth and service expansion.

Notable Investors

The Friends of Kiowa District Hospital and Manor Foundation, a 501(c)(3) tax-exempt organization, has been instrumental in supporting KDH through charitable donations and gifts.

Intended Utilization of Capital

Funds have been utilized for:

• Building and expanding healthcare facilities

• Upgrading medical equipment and technologies

• Enhancing patient care services

• Supporting community health initiatives

Pipeline Development

Key Pipeline Candidates

KDH is continually evaluating and developing new services and programs to meet the evolving healthcare needs of its community. Specific pipeline candidates include:

• Mobile Health Unit: A state-of-the-art Mobile Health Unit funded by the Rural Provider Access and Affordability Stimulus Grant is expected to be operational within the next 6-8 weeks, aiming to extend services to underserved areas.

Stages of Clinical Trials or Product Development

As a healthcare provider, KDH focuses on service development and expansion rather than clinical trials or product development.

Target Conditions

The Mobile Health Unit aims to provide services such as preventive primary care and dental care to underserved communities within Kiowa County.

Relevant Timelines for Anticipated Milestones

• Mobile Health Unit Operational: Expected within 6-8 weeks from the announcement date in September 2024.

Technological Platform and Innovation

Proprietary Technologies

KDH utilizes advanced medical equipment and technologies to deliver high-quality healthcare services, including state-of-the-art laboratory diagnostics and imaging technologies in radiology.

Significant Scientific Methods

• Laboratory Services: Comprehensive testing menu with a deficiency-free record for over 20 years.

• Mobile Health Unit: Designed to provide flexible and accessible healthcare services to underserved areas, enhancing community health outreach.

Leadership Team

Key Executive Profiles

• Janell Goodno: Chief Executive Officer (CEO) and Chief Financial Officer (CFO)

• Professional Background: Extensive experience in healthcare administration and financial management.

• Key Contributions: Led the expansion projects, including the new facility and the Mobile Health Unit initiative.

• Ronda Thomas: Hospital Administrator

• Professional Background: Background in hospital administration and operations.

• Key Contributions: Oversees daily hospital operations, ensuring efficient and effective service delivery.

• Philip Anton: Chief Operations Officer

• Professional Background: Experience in healthcare operations and facility management.

• Key Contributions: Manages operational aspects of the hospital, including facility maintenance and improvements.

• Jana Mott: Director of Human Resources

• Professional Background: Expertise in human resources management within healthcare settings.

• Key Contributions: Responsible for staffing, employee relations, and organizational development.

Competitor Profile

Market Insights and Dynamics

The healthcare market in rural Kansas faces challenges such as limited access to services, workforce shortages, and financial constraints. KDH's strategic initiatives aim to address these challenges by expanding services and improving accessibility.

Competitor Analysis

KDH operates in a region with several healthcare providers, including:

• Kiowa County Memorial Hospital: Located in Greensburg, Kansas, offering general acute-care services.

• Great Plains of Kiowa County Inc.: Based in Greensburg, Kansas, providing general medical and surgical hospital services.

Strategic Collaborations and Partnerships

• Friends of Kiowa District Hospital and Manor Foundation: A 501(c)(3) tax-exempt organization supporting KDH through charitable donations and gifts.

• ChartSpan Partnership: Collaborated to enhance Chronic Care Management services, improving patient engagement and care coordination.

Operational Insights

Strategic Considerations

KDH's strategic focus on expanding services, such as the Mobile Health Unit, positions it to better serve underserved areas, enhancing its competitive edge in the region.

Competitive Advantages

• Comprehensive Service Offering: Provides a wide range of healthcare services, including emergency care, rehabilitation, and primary care.

• Community Engagement: Strong ties with the community through the Foundation and local partnerships.

Strategic Opportunities and Future Directions

Strategic Roadmap

• Mobile Health Unit Deployment: Enhance healthcare accessibility in underserved areas.

• Facility Expansion: Continue to modernize and expand facilities to meet growing community needs.

• Workforce Development: Address staffing needs through recruitment and training programs