Overview
Kiss Products, Inc. is a key player in the beauty industry, well-regarded for its high-quality beauty products and treatments available globally. With distribution in over 100 countries, it enjoys a strong international presence.
Corporate Mission and Vision
The mission of KISS centers around ethics, integrity, and excellence, aiming to deliver superior and safe cosmetics while innovating to enhance daily beauty routines. The company slogan, "Bring the Salon Home," reflects its commitment to providing DIY beauty solutions that offer professional results conveniently at home.
Product Lines
1. Nails: KISS initiated the DIY artificial nails market, with cutting-edge press-on nails known for delivering salon-quality outcomes. These products solidify KISS's stature in major retail chains like Walgreens and Walmart.
2. Lashes: The brand's magnetic and GLUEliner lashes set the standard in ease of use and performance in the false eyelash market, driving customer loyalty and market prominence.
3. Hair Care: KISS provides a comprehensive range of hair styling tools designed to deliver professional results, including tools for frizz reduction and creating waves or curls, boosting its reputation in the hair care segment.
Historical Milestones
- 1989: Establishment as Dae Do in Flushing, NY, specializing in artificial nails.
- 1997: Launch of Broadway Nails, complementing KISS with nationwide advertising.
- 2012: Introduction of the imPRESS Press-On Manicure, marking significant nail care innovation.
- 2018: Expansion into a new global headquarters in Port Washington, NY, featuring a modern R&D center.
Leadership
KISS is led by John Chang, steering the company's strategic innovations and market leadership. The leadership team also includes key figures such as Peter Criss (CEO), Heather Han (Human Resources Director), and Richard Gallucci (SVP of Sales).
Financial Overview
Operating as a privately held entity, KISS's primary base is in Port Washington, New York, with estimated annual revenues reaching approximately $262.8 million. This reflects its substantial market presence supported by a workforce of 748 employees, with robust financial health and internal funding.
Recent Developments
KISS has announced a $121 million investment in a new facility expected to create over 395 jobs, accentuating its growth in the beauty sector. Celebrating 35 years of innovation, KISS reinforces its leadership in fashion nails and eyelashes.
Strategic Directions
The ongoing focus on product innovation includes the launch of products like the Salon X-tend LED Soft Gel System and improvements in their Falscara lashes. These advances align with KISS's goal to equip consumers with professional beauty solutions at home.
Market Position and Strategy
KISS prioritizes salon-quality nail products for consumers with its DIY kits, holding a market presence in over 40 countries. This strategic expansion supports its leadership in the beauty industry, underpinned by an innovative global workforce.
Key Competitors
KISS competes with renowned brands such as:
- E.L.F. Cosmetics
- IL Makiage
- Too Faced
- PAT McGRATH LABS
- NYX Professional Makeup
Additional competitors include SalonCentric, OPI, American International Industries, and Vi-Jon.
Competitive Analysis
KISS faces significant competition from established beauty products and innovative technology providers. Competitors like Moda Operandi and Framerica necessitate continuous innovation to sustain and grow market share. Moda Operandi, in particular, offers indirect competition through its broad lifestyle consumer offerings.
Growth and Innovation
KISS is devoted to understanding customer needs, leveraging constant innovation to fulfill consumer expectations. The launch of the Falscara e-commerce site underscores their strategy to enhance digital consumer engagement. Expanding product lines and focusing on customer satisfaction remain integral to their market standing.
The leadership, innovation, and strategic market positioning ensure KISS Products, Inc. remains a heavyweight in the competitive beauty industry landscape.
