KITES Senior Care Company Profile

Background

KITES Senior Care, established in 2016 by Rajagopal G, Dr. Reema Nadig, and A.S. Arvind, is a Bengaluru-based provider specializing in out-of-hospital geriatric care services. The company's mission is to be the most trusted partner for the elderly and their families, offering comprehensive care that enhances the quality of life for seniors. KITES focuses on post-operative and post-hospitalization rehabilitative care, palliative care, dementia care, and respite care, delivered both at specialized facilities and in-home settings. Since its inception, KITES has served over 5,300 families across Bengaluru, Hyderabad, and Chennai.

Key Strategic Focus

KITES Senior Care's strategic objectives include:

Expansion of Services: Aiming to increase bed capacity from 340 to over 1,000 within six quarters, focusing on deepening presence in existing cities and entering new markets such as Pune, Coimbatore, and Kochi.

Technological Integration: Developing and piloting the 'Seniorshield' tech platform, which utilizes wearable technology to monitor the health and wellness of seniors, enhancing preventive care and personalized support.

Specialized Care Services: Strengthening offerings in dementia and Alzheimer's care through partnerships and dedicated facilities, addressing the growing need for specialized geriatric care.

Financials and Funding

In March 2024, KITES Senior Care secured ₹65 crore in a Series A funding round, with ₹45 crore invested by Dr. Ranjan Pai’s Manipal Education and Medical Group (MEMG) Family Office Fund. This funding is allocated towards expanding operations, increasing bed capacity, and advancing technological initiatives like the 'Seniorshield' platform.

Technological Platform and Innovation

KITES Senior Care emphasizes innovation through:

Seniorshield Platform: A tech initiative leveraging wearable technology to monitor seniors' health, aiming to provide proactive and personalized care.

Partnership with CogniHealth: Collaborated to integrate 'CogniCare', a digital companion that supports dementia patients and their caregivers, utilizing machine learning for personalized support.

Leadership Team

Rajagopal G: Co-founder and CEO, leading strategic growth and expansion initiatives.

Dr. Reema Nadig: Co-founder, COO, and Group Medical Director, overseeing clinical operations and care quality.

A.S. Arvind: Co-founder, contributing to the company's strategic direction and development.

Leadership Changes

In May 2024, KITES Senior Care announced a merger with Columbia Pacific Communities, with Rajagopal G appointed as the CEO of the merged entity, aiming to create one of India's largest senior living firms.

Competitor Profile

Market Insights and Dynamics

The geriatric care market in India is valued at over $20 billion, growing at an annual rate exceeding 10%. With the elderly population projected to double by 2050, accounting for one-fifth of the total population, the demand for specialized senior care services is escalating.

Competitor Analysis

Columbia Pacific Communities: A subsidiary of the Seattle-based Columbia Pacific Group, operating senior living communities globally, including in India. The merger with KITES Senior Care positions the combined entity as a leading player in the Indian senior living market.

Kisco Senior Living: Headquartered in Carlsbad, California, Kisco operates 32 senior living communities across the United States, offering independent living, assisted living, and memory care services.

Strategic Collaborations and Partnerships

CogniHealth Partnership: Integrated 'CogniCare' to enhance dementia care services, providing digital solutions for patients and caregivers.

Ahavaa Eldercare Collaboration: Jointly established a 45-bed geriatric care center in Chennai, expanding KITES' footprint and service offerings.

Operational Insights

KITES Senior Care differentiates itself through:

Comprehensive Care Services: Offering a spectrum of geriatric care, including rehabilitative, palliative, and dementia care, both in facilities and at home.

Technological Integration: Utilizing platforms like 'Seniorshield' and 'CogniCare' to provide personalized and proactive care.

Strategic Expansion: Focused on scaling operations in key Indian cities to meet the growing demand for senior care services.

Strategic Opportunities and Future Directions

KITES Senior Care aims to:

Expand Geographical Reach: Enter new markets in southern India, including Pune, Coimbatore, and Kochi, to cater to the increasing demand for geriatric care.