Klaviyo Company Research Report

Company Overview

Name and Mission

Name: Klaviyo

Mission: Klaviyo provides tools and playbooks for any creator to have more control and ownership. It supports the creation of products, services, or content that can win in the market.

Founding Details

Founded: 2012

Founders: Andrew Bialecki and Ed Hallen

Key People

Andrew Bialecki: Co-founder and Chief Executive Officer

Ed Hallen: Co-founder and Chief Product Officer

Amanda Whalen: Chief Financial Officer

Steve Rowland: President

Surabhi Gupta: Chief Technology Officer

Carmel Galvin: Chief People Officer

Landon Edmond: Chief Legal Officer

Jamie Domenici: Chief Marketing Officer

Emily McEvilly: Chief Customer Officer

Headquarters

Global Headquarters: 125 Summer Street, Boston, MA 02110, United States

Employee Count

Number of Employees: Over 2,000 employees worldwide

Revenue

Q3 2024 Revenue: $235.1 million, representing 34% year-over-year growth

Market Image

Known for: Klaviyo is renowned for its email and SMS marketing platform, used by over 157,000 brands globally for building smarter digital relationships driven by data analytics and AI.

Products

Product Offering

Klaviyo provides a comprehensive marketing automation platform that includes:

Email Marketing: Dynamic content emails.

SMS Marketing: Two-way conversations.

Mobile Push Notifications: Timely notifications.

Reviews: Collect and showcase customer reviews.

High-Level Product Descriptions and Features

Customer Data Platform (CDP): Unifies, transforms, and activates customer data.

AI and Predictive Analytics: Includes AI writing tools and predictive analytics for enhanced marketing.

Integrations: Offers over 350 integrations to consolidate data sources.

Automated Flows: Pre-built templates for customized communications.

Segmentation Tools: Real-time segmentation using predictive data.

Recent Developments

Recent Company Developments

Recently expanded AI suite to enhance marketing capabilities.

July 2024: Announced enhancements like Automated A/B testing and TikTok integration.

Q4 2024 Update: Expanded platform to support 7 languages and international SMS coverage extended to 18 countries.

New Products and Features

July 2024: Launched new AI tools aimed at boosting marketer efficiency.

May 2024: Rolled out TikTok integration for better ad connectivity.

Enhanced Email AI and SMS capabilities as of October 2024.

Partnerships and Other Developments

Strategic integrations with platforms like Shopify, Facebook, PrestaShop, and others to streamline user experience.

Consistent expansion into international markets and increased language support to cater to a broader audience.

The above report provides a detailed insight into Klaviyo’s structure, offerings, and recent activities based on available information. Any unavailable fields have been omitted due to a lack of data.