K

Klear

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Company Research Report: Klear



Company Overview


  • Name: Klear

  • Mission: No information is available

  • Foundation: Klear was founded in 2012.

  • Founders: Eytan Avigdor, Noam Avigdor, and Guy Avigdor

  • Key People:

  • Eytan Avigdor: CEO

  • Guy Avigdor: Co-founder (previously CEO)

  • Headquarters: Israel

  • Number of employees: No information is available

  • Revenue: For the full year of 2020, Klear reached revenues of $7.6 million.

  • Known For: Klear is known as a market leader in the fast-growing influencer marketing space. It provides enterprise influencer marketing solutions using algorithms and artificial intelligence.


Products


  • Product Offering: Klear is an enterprise influencer marketing platform that assists in identifying relevant influencers, managing influencer relationships, and measuring the impact of those relationships.

  • High-Level Description: Klear uses artificial intelligence and algorithmic technology to support influencer marketing strategies, offering tools that integrate with e-commerce platforms like Shopify.

  • Key Features:

  • Algorithms and AI integration for influencer identification.

  • Influencer relationship management.

  • Impact measurement of influencer marketing campaigns.

  • Compatibility with e-commerce platforms for spending management and revenue tracking.


Recent Developments


  • Acquisition by Meltwater: Klear was acquired by Meltwater B.V., a global SaaS provider of media intelligence and social analytics, on April 14, 2021, for $17.8 million in a combination of cash and earn-out.

  • Change in Operations: As of April 1, 2024, Klear's communications have been integrated into Meltwater's channels, shifting logins and content redirects to Meltwater's platforms.

  • Product Consistency: Despite the merger, Klear's product will remain unchanged with continued innovation led by the same leadership, now supported by Meltwater's global resources.

  • Strategic Growth: The partnership aims to form a comprehensive platform blending Klear's influencer marketing tools with Meltwater’s media reach, enhancing the path to becoming the most trusted Influencer Marketing Technology Platform.

  • Client Impact: Existing clients will continue receiving the same quality service with enhanced resources from Meltwater.


Additional Notes


  • Strategic Partnerships: Klear has successfully collaborated with major brands such as Nestlé, Walmart, OGILVY, Audi, H&M, BMW, and Bvlgari.

  • Industry Position: The rise of the influencer marketing industry to a $10 billion space growing 50% per year showcases Klear’s alignment with a transforming marketing landscape.


This report provides a comprehensive look at Klear, focusing on the factual data from its operation, acquisition, and industry presence.