K

Klue

www.klue.com link_icon

Klue Company Report



Company Overview



  • Name: Klue

  • Mission: To provide competitive intelligence that informs better business decisions, allowing organizations to maintain a competitive edge.

  • Founded: 2015 by Jason Smith and Sarathy Naicker

  • Key People:

  • Jason Smith, CEO / Co-founder

  • Sarathy Naicker, CTO / Co-founder

  • Ryan Sorley, Win-Loss / Co-founder

  • Alexis MacDonald, People

  • Adam Houghton, Customer Success

  • Adrian Pape, Finance

  • Tamara Schebel, Product

  • Tristan Jung, Engineering

  • Katie Berg, Marketing

  • Kalle Sveder, Sales

  • Headquarters: Vancouver, BC, Canada

  • Number of Employees: Over 200

  • Revenue: No information is available

  • Known For: Providing a unified platform that integrates market, competitor, and buyer insights driven by AI.


Products



Klue Platform



  • Description: Klue is a competitive intelligence platform that automates the collection, organization, and dissemination of market and competitor intelligence across organizations.

  • Key Features:

  • Competitive Intel Collection: Automatically collects data from competitor websites and customer reviews, among other sources.

  • Analysis Tools: Transforms collected data into actionable insights with features like AI summarization and review highlighting.

  • Battlecard Creation: Enables companies to create dynamic battlecards that help sales teams identify and leverage strengths in competitive scenarios.

  • Distribution: Seamless integration with tools like Salesforce and Slack for broad access to insights.

  • Impact Measurement: Tools to track the effectiveness of competitive strategies regarding revenue impacts and win rates.


Recent Developments



  • AI Integration:

  • Introduction of new AI features like noise reduction and review insights to enhance the analysis of competitive data.

  • Platform Improvement:

  • Enhancements in summarization capabilities for competitive alerts, allowing users to extract crucial information swiftly.

  • Partnerships:

  • Collaborations with technology platforms such as Salesforce and Highspot, ensuring the Klue platform integrates smoothly with sales and marketing workflows.

  • Product Updates:

  • Launch of new tools for creating and maintaining battlecards that improve the ease of accessing and digesting competitive insights across departments.

  • Community Engagement:

  • Stepped-up efforts to engage with customers through community channels and customer-centric events to gather direct insights and feedback.


This report aims to provide a comprehensive overview of Klue, its foundational elements, product offerings, and recent strategic actions designed to enhance organizational decision-making through competitive intelligence.