Knights College Market Research Report

Background

Overview

Knights College, formerly known as the Central Mediterranean Business School (CMBS), is a private higher education institution based in Malta. Established in 2007, the college underwent a strategic rebranding in July 2025 to position itself as a leading global education provider. The rebranding reflects a renewed vision focused on international expansion and innovation in learning.

Mission and Vision

Knights College is dedicated to "fueling human potential for a brighter future." The institution aims to provide innovative education that empowers individuals to achieve personal success and make meaningful impacts in their communities and the world.

Primary Area of Focus

The college offers a comprehensive range of programs, including undergraduate, master's, and doctoral degrees, with a strong emphasis on business and emerging technologies. Its curriculum integrates industry-driven content and practical learning experiences to prepare students for the global workforce.

Industry Significance

As a leading private higher education institution in Malta, Knights College plays a pivotal role in shaping the educational landscape by offering internationally harmonized programs and fostering global collaborations. Its commitment to innovation and quality education contributes significantly to the advancement of higher learning in the region.

Key Strategic Focus

Core Objectives

International Expansion: Establish educational institutes in various jurisdictions, including the UAE, Australia, Canada, the UK, Rwanda, Ethiopia, and Japan.

Curriculum Innovation: Develop and deliver cutting-edge, work-based, and industry-focused courses across multiple levels, covering areas from business to emerging technology.

Digital Transformation: Integrate AI-powered tutors and digital learning platforms to enhance personalized learning experiences.

Specific Areas of Specialization

Business Education: Offer programs that equip students with the skills and knowledge necessary for leadership roles in the business sector.

Emerging Technologies: Provide courses that address the latest developments in technology, preparing students for careers in rapidly evolving fields.

Key Technologies Utilized

AI-Powered Learning Tools: Implement artificial intelligence to support personalized learning and mentorship.

Blended Delivery Models: Combine online and in-person learning to offer flexible and accessible education.

Primary Markets Targeted

International Students: Attract learners from diverse geographical regions seeking quality higher education.

Industry Professionals: Offer programs tailored for individuals aiming to advance their careers through specialized education.

Financials and Funding

Funding History

Specific details regarding Knights College's funding history, total funds raised, recent funding rounds, and notable investors are not publicly disclosed.

Utilization of Capital

The capital raised is intended to support the college's international expansion, curriculum development, technological advancements, and the establishment of new educational institutes globally.

Pipeline Development

Key Pipeline Candidates

Knights College is in the process of launching educational institutes in the UAE, Australia, Canada, the UK, Rwanda, Ethiopia, and Japan.

Stages of Development

UAE: Active international campus operational.

Africa (Rwanda, Ethiopia): Engaging with local industry leaders and planning education-focused conferences.

Asia (Japan): Exploring education partnerships and models.

Target Conditions

The college aims to address the educational needs of emerging markets by providing industry-relevant programs and fostering local innovation.

Anticipated Milestones

Short-Term: Establishing partnerships and setting up campuses in targeted regions.

Medium-Term: Launching programs and enrolling students in new international locations.

Long-Term: Achieving recognition as a leading global education provider with a diverse student body.

Technological Platform and Innovation

Proprietary Technologies

AI-Powered Tutors: Utilize artificial intelligence to provide personalized learning experiences and mentorship.

Significant Scientific Methods

Industry-Driven Curriculum Development: Collaborate with global institutions and local industry leaders to design programs that meet current market demands.

Blended Learning Models: Combine online and in-person instruction to offer flexible and accessible education.

Leadership Team

Executive Profiles

Morgan Parnis: CEO of Knights College, leading the institution's strategic rebranding and international expansion efforts.

Kristina Galea Borg: School Principal, overseeing academic operations and ensuring the quality of educational programs.

Leadership Changes

In February 2025, Kristina Galea Borg was appointed as the new School Principal, succeeding the previous principal.

Competitor Profile

Market Insights and Dynamics

The global higher education market is experiencing significant growth, driven by increasing demand for quality education and the expansion of online learning platforms. Institutions like Knights College are capitalizing on this trend by offering innovative programs and establishing international campuses.

Competitor Analysis

Key competitors include established universities and emerging educational institutions that offer similar programs and target international students. Knights College differentiates itself through its strategic rebranding, focus on emerging technologies, and commitment to personalized learning experiences.

Strategic Collaborations and Partnerships

Collaborations

Coventry University: Partnered to develop and deliver collaborative programs, enhancing the curriculum and offering students additional qualifications.

ACCA: Collaborated to integrate professional certifications into business programs, providing students with industry-recognized qualifications.

Partnerships

Trade Malta and Various Embassies: Engaged to assess franchising options and adapt offerings to suit the specific needs of each market, facilitating international expansion.

Operational Insights

Strategic Considerations

Knights College's international expansion strategy involves tailoring educational models to meet the unique needs of each target market, ensuring relevance and responsiveness. The institution's commitment to quality education and lifelong learning positions it as a competitive player in the global higher education sector.

Strategic Opportunities and Future Directions

Strategic Roadmap

Short-Term: Focus on establishing a strong presence in the UAE and other targeted regions through partnerships and campus setups.

Medium-Term: Launch and expand programs in emerging technologies and business education to attract a diverse student body.

Long-Term: Achieve recognition as a leading global education provider, known for innovation, quality, and a commitment to student success.

Opportunities for Expansion

Knights College has opportunities to further expand into additional international markets, leveraging its innovative programs and strategic partnerships to meet the growing demand for quality higher education worldwide.