Company Market Research Report: Knockaround LLC
Company Overview
Name
Knockaround LLC
Mission of the Company
Knockaround is dedicated to creating high-quality, stylish, and affordable sunglasses that are accessible to everyone.
Founded
Knockaround was established in 2005.
Founder
Adam “Ace” Moyer founded the company while a graduate art student at the University of California, San Diego.
Key People
- Adam "Ace" Moyer (Founder)
Headquarters
San Diego, California, USA
Number of Employees
No information is available.
Revenue
No information is available.
Company Recognition
Knockaround is recognized for providing durable, stylish, and pocket-friendly sunglasses suitable for various activities. Known for their innovation with partnerships and cultural collaborations.
Products
Overview
Knockaround offers a diverse range of sunglasses, goggles, and customizable eyewear with numerous frame styles and color options.
Product Descriptions & Key Features
- Kinetics
- Description: Their new line of sport sunglasses designed for dynamic activities.
- Key Features: Sporty design, enhanced durability, lightweight.
- Fast Lanes
- Description: Sleek and durable sunglasses suitable for everyday use.
- Key Features: Streamlined frame, polarized lenses, versatile style.
- Premiums
- Description: Classic styling with a modern finish at an affordable price.
- Key Features: Checkered patterns, polarized lenses, durable design.
- Custom Shop Sunglasses
- Description: A customizable range where customers can design glasses to their liking.
- Key Features: Over 1,000,000 possible combinations, personalized design, quick assembly.
Noteworthy Models
- Fort Knocks
- Price: $35.00
- Key Features: Coyote Calls design, vibrant frame options.
- Mai Tais
- Price: $35.00
- Key Features: Glossy tortoise shell design, amber lenses.
Recent Developments
New Products and Features
- Knockterra™ Lens Technology
- Game-changing lens technology introduced in performance sunglasses.
- Partnerships
- Official Eyewear of the PGA TOUR: Knockaround secured a multi-year marketing partnership with the PGA TOUR and PGA TOUR Champions through 2029.
- Collaboration with NBA: Announced a partnership for licensing and product design with the NBA in May 2024.
Events and Sponsorships
- VIP Sponsor at Del Mar Wine & Food Festival 2024
- Knockaround sponsored the event, enhancing visibility and brand presence with festival-goers.
- Outside Lands Festival 2024
- Significant presence and exclusive collaboration shades were introduced.
Environmental Initiatives
- Plastic Neutral Certification
- Partnership with 4ocean focuses on removing a pound of plastic for each pound used in production, reinforcing the company’s commitment to environmental sustainability.
Media Recognition
- Forbes recognized Knockaround as creators of "Best Value Sunglasses for Men."
- Yahoo! Entertainment highlighted Knockaround as the "Best Celebrity-Approved Running Sunglasses."
Miscellaneous Developments
- HSA/FSA Coverage: Guidance on using HSA/FSA funds to purchase sunglasses.
The above details provide an insight into Knockaround LLC’s offerings and market activities, driven by innovation and collaborations, emphasizing affordable but high-quality sunglasses.
