lightning_bolt Market Research

Knowi - Comprehensive Analysis Report



Summary


Knowi is an end-to-end unified analytics platform founded in 2014, based in Oakland, CA. The company's core mission is to democratize data analytics by providing a comprehensive business intelligence solution that integrates diverse data sources, simplifies data handling, and leverages AI to deliver actionable insights. Knowi aims to solve complex enterprise needs and support scaling startups by streamlining the entire data lifecycle, from multi-step data engineering to real-time visualization and intelligence delivery across various departments. Knowi distinguishes itself in the industry by eliminating the need for traditional ETL processes and data warehousing, allowing direct access and joining of data at the source. The platform's emphasis on AI-powered analytics, including natural language querying, positions it as a significant player in the evolving landscape of data analysis.

1. Strategic Focus & Objectives


Core Objectives


Knowi's main business objectives revolve around simplifying and accelerating data analytics for its users. A primary goal is to democratize data analytics by making it accessible to business users without extensive technical expertise. This includes removing the reliance on traditional ETL processes and data warehousing by enabling direct data access and multi-source joins across various data types. The company also aims to enable faster, smarter decision-making through AI-powered analytics, offering self-service and natural language querying capabilities.

Specialization Areas


Knowi specializes in providing a unified analytics platform that natively integrates with NoSQL, SQL, APIs, and cloud data sources. Its unique value propositions include:
  • Direct Data Integration: The platform allows users to access and join structured and unstructured data directly at the source, eliminating the need for data centralization, complex ETL tools, or data warehouses.

  • AI-Powered Analytics: Knowi leverages its own private AI, natural language processing (NLP), and machine learning (ML) to offer features like auto-generated dashboards, instant insights, anomaly detection, and conversational data interaction.

  • Secure Data Handling: With its private AI service, Knowi ensures that no data is sent outside the Knowi environment, providing full data security.


Target Markets


Knowi targets a broad market, offering solutions for various departmental needs within organizations, including sales, marketing, engineering, and customer success. The platform caters to both complex enterprise needs and scaling startups, providing a reliable, scalable, and agile solution. Its focus on user-friendliness and no-code analytics makes it suitable for non-technical business users seeking data-driven insights.

2. Financial Overview


Funding History


Knowi has raised a total of $1.85 million in funding. It is a funded company with two institutional investors: Varsity Financial Group and Velocity Labs (not listed in the prompt's input for Varsity Financial Group).

Detailed breakdown of known funding rounds:
  • Seed Round:

  • Date: June 5, 2014

  • Amount: $500,000

  • Key Investors: Not specified for this particular round in available data, but Varsity Financial Group (P.E./Buyout) is a known investor.

  • Fund Utilization: While specific utilization is not explicitly stated, seed funding typically supports initial product development, market validation, and team expansion.

  • Impact on Company Growth: This initial funding was crucial for the company's establishment and the development of its unified analytics platform.

  • Later Stage VC:

  • Date: March 8, 2021

  • Amount: $350,000

  • Key Investors: Not specified for this particular round, but Varsity Financial Group (P.E./Buyout) is a known investor.

  • Fund Utilization: Later-stage funding often supports scaling operations, market expansion, and further product innovation, particularly in AI-powered features.

  • Impact on Company Growth: This round likely contributed to expanding Knowi's platform capabilities and market presence.


3. Product Pipeline


Key Products/Services


Knowi offers a unified analytics platform that provides an end-to-end business intelligence solution.

  • Unified Analytics Platform:

  • Description: An all-in-one data analytics platform that natively integrates with SQL, NoSQL (e.g., MongoDB, Elasticsearch, InfluxDB), REST APIs, cloud data sources, and documents. It focuses on eliminating ETL processes and data warehousing by allowing direct, multi-source data joins and real-time visualization.

  • Development Stage: Fully developed and actively enhanced.

  • Target Market/Condition: Enterprises of all sizes and scaling startups across various industries, aiming to simplify data handling and accelerate insight discovery for departments like sales, marketing, engineering, and customer success.

  • Key Features and Benefits:

  • Native Data Connectivity: Integrates with numerous data sources without data migration.

  • No ETL Required: Simplifies data preparation by joining structured and unstructured data directly at the source.

  • AI-Powered Analytics: Auto-generates dashboards, provides instant insights, and enables natural language querying.

  • Natural Language Processing (NLP): Allows users to ask questions in plain English to obtain insights and visualizations, including conversing with documents.

  • Machine Learning (ML): Integrates built-in open-source ML models and allows custom algorithms for predictive analytics.

  • Anomaly Detection: Automatically identifies unusual patterns or data spikes.

  • Document AI: Enables natural language querying of uploaded documents (PDFs, contracts).

  • Agentic AI: AI-powered assistants for data exploration, visualization updates, recommendations, and result export via natural language.

  • Embeddable Analytics: Securely embed entire dashboards or individual visualizations into websites, iframes, or JavaScript APIs.

  • Real-time Analytics: Provides continuous access to current data insights and dashboards that update automatically.

  • Security & Governance: Offers role-based and row-level security, with its private AI ensuring data security.

  • Flexible Deployment: Supports cloud, on-premise, or hybrid deployment modes.


4. Technology & Innovation


Technology Stack


  • Core Platforms and Technologies: Knowi is a unified analytics platform that natively supports a wide array of data sources, including NoSQL databases (e.g., MongoDB, Elasticsearch, InfluxDB, Apache Cassandra, Couchbase, Hbase, Cloudant), SQL databases (e.g., MySQL, PostgreSQL, Oracle), REST APIs, cloud platforms (e.g., BigQuery), and files/documents. It can push queries down in parallel on join results for transformations.

  • Proprietary Developments:

  • Unified Analytics Platform: This platform stands out by natively supporting multi-source joins across structured and unstructured data without requiring data centralization or complex ETL tools and data warehouses.

  • Private AI Service: Knowi has developed its own private AI, which processes all data within the Knowi environment, ensuring full data security and privacy.

  • Smart Agents: These agents facilitate seamless data access and analysis by connecting to various data sources, executing queries, performing multi-source joins, and delivering results to the platform without relocating entire datasets.

  • Data-as-a-Service (DaaS): The platform enables the creation of DaaS components that span all datasources, unifying teams under one analytical platform.

  • Scientific Methodologies and AI-driven Capabilities:

  • AI-powered Analytics: Integrates AI to accelerate insight discovery, enabling auto-generation of dashboards and instant insights.

  • Natural Language Processing (NLP): Allows users to ask questions in plain English to explore data, receive actionable insights, and interact with documents.

  • Machine Learning (ML): Includes built-in open-source machine learning models and supports the upload of custom algorithms for predictive outcomes and integration into analytics workflows.

  • AI Dashboards: Automatically generates intuitive and visually compelling dashboards from data, offering suggested starting points by identifying trends, outliers, and key metrics.

  • InstantSights: Generates plain English insights and performs anomaly detection from dashboards, allowing for the creation of insight widgets and scheduled summary reports.

  • Anomaly Detection: Automatically detects unusual patterns or data spikes for quick action.

  • Document AI: Allows users to upload and query documents (e.g., PDFs, contracts, reports) using natural language, merging document insights with structured data.

  • Agentic AI: AI-powered assistants that can take action within Knowi, such as updating visualizations, generating recommendations, and exporting results, all through natural language.

  • Recommendation Widget: Provides automated, conversational analysis of datasets using AI.

  • Technical Capabilities: Knowi's platform provides row-level security, management APIs, user-level filters, native query language compatibility, secure URL dashboard sharing, and integration with communication platforms like Slack and Microsoft Teams. It also supports external authentication using SAML. The platform is designed for scalability to handle extensive data volumes.


5. Leadership & Management


Executive Team


  • Jay Gopalakrishnan:

  • Position: Founder, Chief Executive Officer

  • Professional Background: Has over 20 years of experience in software engineering and technology industries. Prior to founding Knowi in 2014, he was a Lead/Senior Software Engineer at IN Solutions, a Solutions Architect at Wakesoft, a Senior Director of Engineering at Goodmail Systems, and a founding engineer at Mowingo, Inc. He holds a Bachelor's (Honours) degree in Mechanical Engineering and a Master's degree in Information Systems Engineering from London South Bank University.

  • Notable Achievements: Co-hosts "Coffee with Knowi," discussing trends in Big Data and AI. Led the development of Knowi's unified analytics platform, which serves enterprise clients like Lockheed Martin, PayPal, ScotiaBank, Warner Brothers, and Oracle.

  • Key Contributions to the Company: Drives the company's vision for unified, AI-powered analytics across diverse data sources.

  • Ryan Levy:

  • Position: Chief Operations Officer

  • Professional Background: Co-hosts "Coffee with Knowi." (Specific details of professional background not available in provided context beyond this.)

  • Key Contributions to the Company: Involved in discussions about Big Data and AI trends.

  • Sean Knight:

  • Position: Head of Growth

  • Professional Background: (Details not provided in the input, but his LinkedIn profile is referenced.)

  • Manny Ezeagwula:

  • Position: Head of Customer Success

  • Professional Background: (Details not provided in the input, but his LinkedIn profile is referenced.)

  • Anh Vo:

  • Position: Founding Engineer

  • Professional Background: (Details not provided in the input, but his LinkedIn profile is referenced.)


Recent Leadership Changes


No significant leadership changes were explicitly mentioned beyond the initial founding team.

6. Talent and Growth Indicators


Hiring Trends and Workforce


As of July 1, 2024, Knowi has an employee count between 11 and 50. The company operates with a partially remote setup and has an office in Oakland, CA. The company fosters an open, transparent, and supportive culture, offering employees autonomy in their workday and resources for long-term career progression. Employee sentiment highlights the platform's agility, user-friendliness, and powerful BI capabilities, often noting outstanding and responsive support, including direct engagement from leadership.

7. Social Media Presence and Engagement


Digital Footprint


Knowi actively uses its social media channels to disseminate product updates, share insights on AI analytics, and engage with its community. The company's YouTube channel features discussions on Big Data and AI trends.
  • Brand Messaging and Positioning: Key messaging emphasizes the power of AI-driven insights, unified analytics, and making data accessible to everyone.

  • Content: The content covers topics like automated dashboard generation, instant insights, predictive outcomes with machine learning, and natural language processing for data interaction.


8. Recognition and Awards


Industry Recognition


Knowi has received industry recognition for its innovative platform:
  • In 2020, Knowi was named the winner of the IoT Analytics Platform of the Year at the IoT Breakthrough Awards. This award acknowledged Knowi's ability to simplify IoT data analysis through natural language querying, machine learning integration, and the capability to join ERP and CRM data with IoT data without ETL, making advanced analytics accessible to a broad range of users.

  • Knowi has achieved an "Excellent" rating as a User Favorite for Business Intelligence Tools based on user sentiment. Additionally, SelectHub, an independent research firm, ranked Knowi #28 in its Business Intelligence Tools product directory.


9. Competitive Analysis


Knowi operates in a highly competitive market, competing with established players and innovative solutions across several categories: analytics platforms, embedded business intelligence software, and data science and machine learning platforms.

Major Competitors


  • Microsoft Power BI: A widely used business intelligence tool known for its data visualization capabilities and deep integration with other Microsoft products.

  • IBM Cognos Analytics: An AI-powered business intelligence platform offering self-service capabilities and enterprise-grade reporting.

  • Looker: A Google Cloud company that provides a modern data platform for business intelligence, data applications, and embedded analytics.

  • Tableau: A leading data visualization tool with strong interactive dashboard capabilities and broad data source connectivity.

  • Qlik Sense: Provides self-service analytics, governed data discovery, and embedded analytics, focusing on associative-engine technology.

  • Domo: A cloud-native platform that integrates data from various sources, enabling real-time dashboards and analytics for business users.

  • Alteryx: Focuses on data science and analytics automation, enabling users to prepare, blend, and analyze data with a drag-and-drop interface.

  • Sisense: An embedded analytics platform designed for infusing AI-powered insights into workflows and products.

  • MicroStrategy Strategy One (formerly MicroStrategy ONE): An AI+BI platform designed to deliver intelligence across various clouds and on-premise environments at an enterprise scale. It emphasizes generative AI, HyperIntelligence, cloud-native infrastructure, and embedded analytics. It allows users to build visualizations, dashboards, or enterprise applications using integrated AI chat technology.

  • Oracle Analytics Cloud (OAC): A comprehensive cloud service offering a full set of tools for data preparation, visualization, data flow, collaborative analytics, and machine learning, with strong integration with Oracle data sources. It supports natural language generation and voice-to-text functionality.

  • ManageEngine Analytics Plus: An AI-enabled IT data analytics tool that integrates data from various sources (databases, cloud services, flat files), offers customizable dashboards, advanced predictive analytics, and collaborative features. It provides AI-driven insights and automated anomaly detection.

  • Grafana: An open-source platform for monitoring, observability, and analytics, known for its powerful visualization capabilities, support for numerous data sources (including SQL databases), and alerting features. It allows for template dashboards, real-time data processing, and visualization suggestions.

  • Kibana: An open-source data visualization and exploration tool designed for Elasticsearch. It offers interactive dashboards, charts, maps, and histograms for analyzing trends and monitoring data in real-time.

  • Supaboard: A platform that connects various business data sources, allows natural language queries for instant visual insights, automates dashboards, and generates detailed deep research reports, facilitating data-driven decision-making.


Knowi differentiates itself from these competitors by its native multi-source integration capabilities that circumvent the need for ETL or data warehousing, its private AI service, and its comprehensive suite of AI capabilities, including natural language querying across diverse data types and documents. [cite: 2# Knowi - Comprehensive Analysis Report

Summary


Knowi is an end-to-end unified analytics platform founded in 2014, based in Oakland, CA. The company's core mission is to democratize data analytics by providing a comprehensive business intelligence solution that integrates diverse data sources, simplifies data handling, and leverages AI to deliver actionable insights. Knowi aims to solve complex enterprise needs and support scaling startups by streamlining the entire data lifecycle, from multi-step data engineering to real-time visualization and intelligence delivery across various departments. Knowi distinguishes itself in the industry by eliminating the need for traditional ETL processes and data warehousing, allowing direct access and joining of data at the source. The platform's emphasis on AI-powered analytics, including natural language querying, positions it as a significant player in the evolving landscape of data analysis. [cite: 2, 32, 45]

1. Strategic Focus & Objectives


Core Objectives


Knowi's main business objectives revolve around simplifying and accelerating data analytics for its users. A primary goal is to democratize data analytics by making it accessible to business users without extensive technical expertise. This includes removing the reliance on traditional ETL processes and data warehousing by enabling direct data access and multi-source joins across various data types. The company also aims to enable faster, smarter decision-making through AI-powered analytics, offering self-service and natural language querying capabilities. [cite: 2, 45]

Specialization Areas


Knowi specializes in providing a unified analytics platform that natively integrates with NoSQL, SQL, APIs, and cloud data sources. [cite: 3, 45] Its unique value propositions include:
  • Direct Data Integration: The platform allows users to access and join structured and unstructured data directly at the source, eliminating the need for data centralization, complex ETL tools, or data warehouses. [cite: 6]

  • AI-Powered Analytics: Knowi leverages its own private AI, natural language processing (NLP), and machine learning (ML) to offer features like auto-generated dashboards, instant insights, anomaly detection, and conversational data interaction. [cite: 3, 30]

  • Secure Data Handling: With its private AI service, Knowi ensures that no data is sent outside the Knowi environment, providing full data security. [cite: 30]


Target Markets


Knowi targets a broad market, offering solutions for various departmental needs within organizations, including sales, marketing, engineering, and customer success. [cite: 3] The platform caters to both complex enterprise needs and scaling startups, providing a reliable, scalable, and agile solution. [cite: 2, 31] Its focus on user-friendliness and no-code analytics makes it suitable for non-technical business users seeking data-driven insights. [cite: 2, 6]

2. Financial Overview


Funding History


Knowi has raised a total of $1.85 million in funding. [cite: 4] It is a funded company with two institutional investors: Varsity Financial Group and Velocity Labs (not listed in the prompt's input for Varsity Financial Group). [cite: 4, 46]

Detailed breakdown of known funding rounds:
  • Seed Round:

  • Date: June 5, 2014 [cite: 4]

  • Amount: $500,000 [cite: 4]

  • Key Investors: Not specified for this particular round in available data, but Varsity Financial Group (P.E./Buyout) is a known investor.

  • Fund Utilization: While specific utilization is not explicitly stated, seed funding typically supports initial product development, market validation, and team expansion.

  • Impact on Company Growth: This initial funding was crucial for the company's establishment and the development of its unified analytics platform.

  • Later Stage VC:

  • Date: March 8, 2021 [cite: 4]

  • Amount: $350,000 [cite: 4]

  • Key Investors: Not specified for this particular round, but Varsity Financial Group (P.E./Buyout) is a known investor.

  • Fund Utilization: Later-stage funding often supports scaling operations, market expansion, and further product innovation, particularly in AI-powered features.

  • Impact on Company Growth: This round likely contributed to expanding Knowi's platform capabilities and market presence.


3. Product Pipeline


Key Products/Services


Knowi offers a unified analytics platform that provides an end-to-end business intelligence solution. [cite: 2]

  • Unified Analytics Platform:

  • Description: An all-in-one data analytics platform that natively integrates with SQL, NoSQL (e.g., MongoDB, Elasticsearch, InfluxDB), REST APIs, cloud data sources, and documents. It focuses on eliminating ETL processes and data warehousing by allowing direct, multi-source data joins and real-time visualization. [cite: 3, 6, 30]

  • Development Stage: Fully developed and actively enhanced.

  • Target Market/Condition: Enterprises of all sizes and scaling startups across various industries, aiming to simplify data handling and accelerate insight discovery for departments like sales, marketing, engineering, and customer success. [cite: 2, 3]

  • Key Features and Benefits:

  • Native Data Connectivity: Integrates with numerous data sources without data migration. [cite: 2, 6, 30]

  • No ETL Required: Simplifies data preparation by joining structured and unstructured data directly at the source. [cite: 2, 6]

  • AI-Powered Analytics: Auto-generates dashboards, provides instant insights, and enables natural language querying. [cite: 3, 30]

  • Natural Language Processing (NLP): Allows users to ask questions in plain English to obtain insights and visualizations, including conversing with documents. [cite: 2, 3, 6]

  • Machine Learning (ML): Integrates built-in open-source ML models and allows custom algorithms for predictive analytics. [cite: 3, 14]

  • Anomaly Detection: Automatically identifies unusual patterns or data spikes. [cite: 3]

  • Document AI: Enables natural language querying of uploaded documents (PDFs, contracts). [cite: 3]

  • Agentic AI: AI-powered assistants for data exploration, visualization updates, recommendations, and result export via natural language. [cite: 3]

  • Embeddable Analytics: Securely embed entire dashboards or individual visualizations into websites, iframes, or JavaScript APIs. [cite: 2, 33]

  • Real-time Analytics: Provides continuous access to current data insights and dashboards that update automatically. [cite: 6, 32]

  • Security & Governance: Offers role-based and row-level security, with its private AI ensuring data security. [cite: 3, 30]

  • Flexible Deployment: Supports cloud, on-premise, or hybrid deployment modes. [cite: 2, 30]


4. Technology & Innovation


Technology Stack


  • Core Platforms and Technologies: Knowi is a unified analytics platform that natively supports a wide array of data sources, including NoSQL databases (e.g., MongoDB, Elasticsearch, InfluxDB, Apache Cassandra, Couchbase, Hbase, Cloudant), SQL databases (e.g., MySQL, PostgreSQL, Oracle), REST APIs, cloud platforms (e.g., BigQuery), and files/documents. [cite: 3, 30, 33, 45] It can push queries down in parallel on join results for transformations. [cite: 3]

  • Proprietary Developments:

  • Unified Analytics Platform: This platform stands out by natively supporting multi-source joins across structured and unstructured data without requiring data centralization or complex ETL tools and data warehouses. [cite: 3, 6]

  • Private AI Service: Knowi has developed its own private AI, which processes all data within the Knowi environment, ensuring full data security and privacy. [cite: 3, 30]

  • Smart Agents: These agents facilitate seamless data access and analysis by connecting to various data sources, executing queries, performing multi-source joins, and delivering results to the platform without relocating entire datasets. [cite: 3]

  • Data-as-a-Service (DaaS): The platform enables the creation of DaaS components that span all datasources, unifying teams under one analytical platform. [cite: 3]

  • Scientific Methodologies and AI-driven Capabilities:

  • AI-powered Analytics: Integrates AI to accelerate insight discovery, enabling auto-generation of dashboards and instant insights. [cite: 3, 30]

  • Natural Language Processing (NLP): Allows users to ask questions in plain English to explore data, receive actionable insights, and interact with documents. [cite: 2, 3, 6]

  • Machine Learning (ML): Includes built-in open-source machine learning models and supports the upload of custom algorithms for predictive outcomes and integration into analytics workflows. [cite: 3, 14]

  • AI Dashboards: Automatically generates intuitive and visually compelling dashboards from data, offering suggested starting points by identifying trends, outliers, and key metrics. [cite: 3]

  • InstantSights: Generates plain English insights and performs anomaly detection from dashboards, allowing for the creation of insight widgets and scheduled summary reports. [cite: 3]

  • Anomaly Detection: Automatically detects unusual patterns or data spikes for quick action. [cite: 3]

  • Document AI: Allows users to upload and query documents (e.g., PDFs, contracts, reports) using natural language, merging document insights with structured data. [cite: 3]

  • Agentic AI: AI-powered assistants that can take action within Knowi, such as updating visualizations, generating recommendations, and exporting results, all through natural language. [cite: 3]

  • Recommendation Widget: Provides automated, conversational analysis of datasets using AI. [cite: 3]

  • Technical Capabilities: Knowi's platform provides row-level security, management APIs, user-level filters, native query language compatibility, secure URL dashboard sharing, and integration with communication platforms like Slack and Microsoft Teams. [cite: 6] It also supports external authentication using SAML. [cite: 6] The platform is designed for scalability to handle extensive data volumes. [cite: 30]


5. Leadership & Management


Executive Team


  • Jay Gopalakrishnan:

  • Position: Founder, Chief Executive Officer [cite: 3, 11]

  • Professional Background: Has over 20 years of experience in software engineering and technology industries. Prior to founding Knowi in 2014, he was a Lead/Senior Software Engineer at IN Solutions, a Solutions Architect at Wakesoft, a Senior Director of Engineering at Goodmail Systems, and a founding engineer at Mowingo, Inc. He holds a Bachelor's (Honours) degree in Mechanical Engineering and a Master's degree in Information Systems Engineering from London South Bank University. [cite: 11]

  • Notable Achievements: Co-hosts "Coffee with Knowi," discussing trends in Big Data and AI. [cite: 11] Led the development of Knowi's unified analytics platform, which serves enterprise clients like Lockheed Martin, PayPal, ScotiaBank, Warner Brothers, and Oracle. [cite: 11]

  • Key Contributions to the Company: Drives the company's vision for unified, AI-powered analytics across diverse data sources. [cite: 40]

  • Ryan Levy:

  • Position: Chief Operations Officer

  • Professional Background: Co-hosts "Coffee with Knowi." (Specific details of professional background not available in provided context beyond this.)

  • Key Contributions to the Company: Involved in discussions about Big Data and AI trends.

  • Sean Knight:

  • Position: Head of Growth

  • Professional Background: (Details not provided in the input, but his LinkedIn profile is referenced.)

  • Manny Ezeagwula:

  • Position: Head of Customer Success

  • Professional Background: (Details not provided in the input, but his LinkedIn profile is referenced.)

  • Anh Vo:

  • Position: Founding Engineer

  • Professional Background: (Details not provided in the input, but his LinkedIn profile is referenced.)


Recent Leadership Changes


No significant leadership changes were explicitly mentioned beyond the initial founding team.

6. Talent and Growth Indicators


Hiring Trends and Workforce


As of July 1, 2024, Knowi has an employee count between 11 and 50. [cite: 3] The company operates with a partially remote setup and has an office in Oakland, CA. The company fosters an open, transparent, and supportive culture, offering employees autonomy in their workday and resources for long-term career progression. [cite: 3] Employee sentiment highlights the platform's agility, user-friendliness, and powerful BI capabilities, often noting outstanding and responsive support, including direct engagement from leadership. [cite: 2]

7. Social Media Presence and Engagement


Digital Footprint


Knowi actively uses its social media channels to disseminate product updates, share insights on AI analytics, and engage with its community. The company's YouTube channel features discussions on Big Data and AI trends. [cite: 11]
  • Brand Messaging and Positioning: Key messaging emphasizes the power of AI-driven insights, unified analytics, and making data accessible to everyone. [cite: 30]

  • Content: The content covers topics like automated dashboard generation, instant insights, predictive outcomes with machine learning, and natural language processing for data interaction. [cite: 3, 6]


8. Recognition and Awards


Industry Recognition


Knowi has received industry recognition for its innovative platform:
  • In 2020, Knowi was named the winner of the IoT Analytics Platform of the Year at the IoT Breakthrough Awards. This award acknowledged Knowi's ability to simplify IoT data analysis through natural language querying, machine learning integration, and the capability to join ERP and CRM data with IoT data without ETL, making advanced analytics accessible to a broad range of users.

  • Knowi has achieved an "Excellent" rating as a User Favorite for Business Intelligence Tools based on user sentiment. [cite: 2] Additionally, SelectHub, an independent research firm, ranked Knowi #28 in its Business Intelligence Tools product directory. [cite: 2]


9. Competitive Analysis


Knowi operates in a highly competitive market, competing with established players and innovative solutions across several categories: analytics platforms, embedded business intelligence software, and data science and machine learning platforms. [cite: 3]

Major Competitors


  • Microsoft Power BI: A widely used business intelligence tool known for its data visualization capabilities and deep integration with other Microsoft products.

  • IBM Cognos Analytics: An AI-powered business intelligence platform offering self-service capabilities and enterprise-grade reporting.

  • Looker: A Google Cloud company that provides a modern data platform for business intelligence, data applications, and embedded analytics.

  • Tableau: A leading data visualization tool with strong interactive dashboard capabilities and broad data source connectivity.

  • Qlik Sense: Provides self-service analytics, governed data discovery, and embedded analytics, focusing on associative-engine technology.

  • Domo: A cloud-native platform that integrates data from various sources, enabling real-time dashboards and analytics for business users. [cite: 3]

  • Alteryx: Focuses on data science and analytics automation, enabling users to prepare, blend, and analyze data with a drag-and-drop interface.

  • Sisense: An embedded analytics platform designed for infusing AI-powered insights into workflows and products.

  • MicroStrategy Strategy One (formerly MicroStrategy ONE): An AI+BI platform designed to deliver intelligence across various clouds and on-premise environments at an enterprise scale. It emphasizes generative AI, HyperIntelligence, cloud-native infrastructure, and embedded analytics. [cite: 5, 38, 39, 41, 42] It allows users to build visualizations, dashboards, or enterprise applications using integrated AI chat technology. [cite: 39]

  • Oracle Analytics Cloud (OAC): A comprehensive cloud service offering a full set of tools for data preparation, visualization, data flow, collaborative analytics, and machine learning, with strong integration with Oracle data sources. [cite: 8, 14, 15, 23, 26] It supports natural language generation and voice-to-text functionality. [cite: 23]

  • ManageEngine Analytics Plus: An AI-enabled IT data analytics tool that integrates data from various sources (databases, cloud services, flat files), offers customizable dashboards, advanced predictive analytics, and collaborative features. [cite: 7, 13, 16, 24, 25] It provides AI-driven insights and automated anomaly detection. [cite: 25]

  • Grafana: An open-source platform for monitoring, observability, and analytics, known for its powerful visualization capabilities, support for numerous data sources (including SQL databases), and alerting features. [cite: 9, 19, 27, 35, 36] It allows for template dashboards, real-time data processing, and visualization suggestions. [cite: 9, 19]

  • Kibana: An open-source data visualization and exploration tool designed for Elasticsearch. It offers interactive dashboards, charts, maps, and histograms for analyzing trends and monitoring data in real-time. [cite: 12, 18, 22, 28, 29]

  • Supaboard: A platform that connects various business data sources, allows natural language queries for instant visual insights, automates dashboards, and generates detailed deep research reports, facilitating data-driven decision-making. [cite: 10]


Knowi differentiates itself from these competitors by its native multi-source integration capabilities that circumvent the need for ETL or data warehousing, its private AI service, and its comprehensive suite of AI capabilities, including natural language querying across diverse data types and documents. [cite: 2
Browse SuperAGI Directories
agi_contact_icon
People Search
agi_company_icon
Company Search
AGI Platform For Work Accelerate business growth, improve customer experience & dramatically increase productivity with Agentic AI