Knowmad Mood Company Profile
Background
Overview
Knowmad Mood, formerly known as atSistemas, is a leading technology consulting firm specializing in digital transformation solutions. Established in 1994, the company has grown to employ nearly 2,500 professionals across various global locations. In 2024, Knowmad Mood reported revenues of €210 million, marking a 25% increase from the previous year.
Mission and Vision
The company's mission is to leverage technology and innovation to foster mutual growth and build a more sustainable world. Its vision is to lead at the forefront of technology and innovation, setting an example of sustainability for the world, and delivering value to clients while nurturing technological talent with purpose.
Primary Area of Focus
Knowmad Mood focuses on providing comprehensive digital transformation services, including IT consulting, software development, and managed services. The company operates across various industries, such as retail, telecommunications, pharmaceuticals, and travel, offering tailored solutions to meet the unique needs of each sector.
Industry Significance
As one of the largest Spanish digital transformation consulting firms, Knowmad Mood plays a pivotal role in assisting organizations to navigate complex technological landscapes, driving innovation, and enhancing operational efficiency. Its commitment to sustainable development and employee well-being further solidifies its position in the industry.
Key Strategic Focus
Core Objectives
Knowmad Mood aims to achieve substantial growth, profitability, and innovation through a combination of organic expansion and strategic acquisitions. The company has set ambitious targets, including reaching €550 million in revenue by 2028, representing a compound annual growth rate (CAGR) of 27.2%. Additionally, it plans to triple its normalized EBITDA to €48 million by 2028, improving its margin to 8.7%.
Specific Areas of Specialization
The company specializes in various technology domains, including:
- Digital Consulting & UI Development: Providing strategic guidance and user interface development to enhance digital experiences.
- Application Lifecycle Management (ALM): Managing the entire lifecycle of applications to ensure optimal performance and alignment with business objectives.
- Agile Methodologies: Implementing agile practices to improve project delivery and adaptability.
- Cloud Computing: Offering cloud solutions to enhance scalability and flexibility.
- Cybersecurity: Ensuring robust security measures to protect organizational assets.
Key Technologies Utilized
Knowmad Mood employs a diverse set of technologies, including:
- Artificial Intelligence (AI): Integrating AI to drive innovation and efficiency.
- Cloud Computing: Utilizing cloud platforms for scalable and flexible solutions.
- Internet of Things (IoT): Implementing IoT solutions to enhance connectivity and data collection.
- Big Data & Analytics: Leveraging data analytics to inform decision-making processes.
Primary Markets Targeted
The company serves a global clientele, with a significant presence in Spain, Italy, Portugal, the United Kingdom, the United States, Uruguay, Morocco, Germany, and Mexico. Its international business revenue grew by 104% in 2024, now representing over 12% of the group's total revenue.
Financials and Funding
Funding History
Knowmad Mood has experienced significant growth, with revenues reaching €210 million in 2024, a 25% increase from the previous year. The company went public on the BME Growth Market in December 2022, with an initial share price of €3.04, valuing the company at €152 million. As of August 2025, the company's market capitalization is approximately €175 million.
Recent Funding Rounds
In November 2024, Knowmad Mood repurchased 0.5% of its shares from a major shareholder, Miguel Ángel Sacristán Salvador, for €905,000. This repurchase was intended to facilitate the execution of employee and executive compensation plans.
Notable Investors
The company's major shareholders include José Manuel Rufino Fernández, President and CEO, and Miguel Ángel Sacristán Salvador, with holdings of 52.72% and 45.27% of the capital, respectively.
Intended Utilization of Capital
The capital raised through public offerings and share repurchases is utilized to fund strategic acquisitions, support international expansion, and invest in technological innovation to enhance service offerings. For instance, in February 2025, Knowmad Mood acquired Vanture ESS, a Barcelona-based IT consultancy specializing in enterprise management solutions, for €7 million, aiming to strengthen its SAP and Odoo capabilities.
Pipeline Development
Key Pipeline Candidates
Knowmad Mood's strategic acquisitions include:
- Vanture ESS: Acquired in February 2025, this company specializes in enterprise management solutions, enhancing Knowmad Mood's SAP and Odoo capabilities.
- Grupo Antea: Acquired in 2024, this acquisition marked Knowmad Mood's entry into the Mexican market and reinforced its position in cybersecurity.
- Interwor: Also acquired in 2024, this company strengthens Knowmad Mood's service offering in IT infrastructure, communications, and security.
Stages of Development
These acquisitions are in the integration phase, aiming to create synergies and expand Knowmad Mood's service portfolio and market reach.
Target Conditions
The acquisitions target enhancing technological capabilities, expanding into new markets, and strengthening cybersecurity offerings.
Relevant Timelines
The integration of these acquisitions is ongoing, with strategic plans to leverage their capabilities in the coming years.
Technological Platform and Innovation
Proprietary Technologies
Knowmad Mood develops proprietary solutions in areas such as application lifecycle management, agile methodologies, and cloud computing, tailored to meet specific client needs.
Significant Scientific Methods
The company employs advanced methodologies, including:
- Agile Practices: To enhance project delivery and adaptability.
- Data Analytics: For informed decision-making processes.
- AI Integration: To drive innovation and efficiency across various services.
AI-Driven Capabilities
Knowmad Mood integrates AI to optimize processes, enhance decision-making, and deliver innovative solutions to clients.
Leadership Team
Key Executives
- José Manuel Rufino Fernández: President and CEO, co-owner, with a 52.72% stake in the company.
- Miguel Ángel Sacristán Salvador: Commercial Director and co-owner, holding a 45.27% stake in the company.
Professional Backgrounds
Both executives have extensive experience in the technology consulting sector, leading Knowmad Mood through significant growth and strategic initiatives.
Key Contributions
Under their leadership, Knowmad Mood has expanded its service offerings, entered new markets, and achieved substantial revenue growth.
Leadership Changes
Recent Appointments
In November 2024, Knowmad Mood appointed a new Investor Relations Manager to enhance communication with current and potential shareholders, consolidating its financial strategy and advancing the objectives of the new Strategic Plan.
Competitor Profile
Market Insights and Dynamics
The digital transformation consulting market is experiencing rapid growth, driven by increasing demand for technological innovation and efficiency across industries. Companies are focusing on integrating advanced technologies like AI, cloud computing, and IoT to stay competitive.
Competitor Analysis
Key competitors in the market include:
- Accenture: A global leader in digital transformation services, offering a wide range of solutions across various industries.
- Deloitte: Provides comprehensive digital consulting services, including strategy, technology, and operations.
- Capgemini: Specializes in consulting, technology, and outsourcing services, with a strong focus on digital transformation.
Strategic Collaborations and Partnerships
Knowmad Mood has established partnerships with leading technology providers, including Atlassian, Microsoft, AWS, Google, and Red Hat.
