KM

Kobie Marketing

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Company Research Report: Kobie Marketing, Inc.



Company Overview



  • Name: Kobie Marketing, Inc.

  • Mission: To grow enterprise value through loyalty.

  • Founded: No information is available.

  • Founder(s): No information is available.

  • Key People:

  • Bram Hechtkopf, Chief Executive Officer

  • Marti Beller, President

  • Wendy Culpepper, Chief Customer Officer

  • Bobby Greenberg, Chief Product Officer

  • Ian Eshelman, Chief Technology Officer

  • Doozie Sparrow, Chief Operating Officer

  • Headquarters: 100 2nd Avenue S. Suite 1000, St. Petersburg, FL 33701

  • Number of Employees: No information is available.

  • Revenue: No information is available.

  • Known For: Kobie is known for delivering market-leading end-to-end loyalty solutions to the world's most successful brands.


Products



  • Kobie Alchemy® Loyalty Cloud:

  • Description: A loyalty technology platform that enables the seamless delivery of loyalty programs.

  • Key Features:

  • Configurability: Allows brands to tailor loyalty programs without coding.

  • Extensibility: Connectivity through 3rd-party integrations and built-in partner expansions.

  • Scalability: Supports program sizes ranging from 25K members to over 100M members.

  • Triple Play Data™: Combines transactional, behavioral, and emotional data to create a comprehensive customer view.


Recent Developments



  • Recent Recognitions:

  • Named the only leader in The Forrester Wave™️ for Loyalty Services Q2 2024 and Loyalty Technology Solutions Q1 2023.

  • New Features:

  • Continuous enhancements in Kobie Alchemy® Loyalty Cloud to improve reporting functionalities and ease of use.

  • Partnerships:

  • Expanded partnerships within the loyalty space to ensure program results through effective configurations and integrations.


Culture and Values



  • Company Values:

  • Results: Focus on winning for both clients and Kobie.

  • Grit: Overcoming challenges.

  • Influence: Inspiring and empowering.

  • Curiosity: Engaging, questioning, and learning.

  • Savvy: Navigating the Kobie culture.

  • Inclusion: Championing collaboration.

  • Diversity, Equity, and Inclusion: Kobie celebrates differences and is committed to fostering a diverse workplace.

  • Employee Benefits: Comprehensive health insurance, free fitness programs, flexible time off, competitive pay, 401k matching, profit sharing, and bonuses.


Industry Insights



  • Innovations in Loyalty: Introduction of metrics like "Return on Data" (ROD) to enhance data utilization.

  • Kobie’s Approach:

  • Emphasizes customer-centric data strategies through their Triple Play Data™ framework.

  • Utilizes AI and machine learning for data insights and loyalty program personalization.


This report provides a detailed overview of Kobie Marketing, Inc.'s mission, key figures, headquarters, product offerings, recent developments, cultural values, and innovations in loyalty marketing.