Koddi Company Profile

Background

Founded in 2013 and headquartered in Fort Worth, Texas, Koddi is a global technology company specializing in commerce media solutions. The company offers a suite of software and services designed to empower marketplace monetization. Koddi's enterprise platforms are powered by advanced artificial intelligence, utilizing first-party data to enhance user experience and optimize targeting at every stage of the purchase path. This approach drives revenue growth and profitability for marketplaces across various industries, including travel, retail, automotive, and financial services.

Key Strategic Focus

Koddi's strategic focus centers on providing comprehensive commerce media solutions that cater to both the buy and sell sides of retail. The company's core objectives include:

Platform Development: Offering customizable and scalable platforms such as Koddi Ads, Koddi SSP, Koddi Demand, and Koddi Enterprise to meet diverse business requirements.

Artificial Intelligence Integration: Leveraging advanced AI to process first-party data, enhancing user experiences, and optimizing targeting throughout the customer journey.

Market Expansion: Extending services beyond the travel industry to sectors like quick-service restaurants, automotive, and financial services.

Customer-Centric Approach: Maintaining a high Net Promoter Score (NPS) of 77, reflecting a strong commitment to customer satisfaction.

Financials and Funding

As of recent reports, Koddi has achieved significant financial milestones:

Revenue: The company reported an annual revenue of approximately $27.3 million.

Transaction Value: Koddi's technology has driven customer transaction values exceeding $40 billion.

Growth Recognition: Koddi has been featured on the Inc. 5000 list multiple times, ranking No. 411 in 2020 with a three-year revenue growth of 1,120%.

Specific details regarding funding rounds and investors are not publicly disclosed.

Technological Platform and Innovation

Koddi distinguishes itself through its proprietary technological platforms and innovative methodologies:

Koddi Ads: A commerce media platform that offers customizable options, enabling businesses to combine platform capabilities with tailored solutions.

Koddi SSP: Bridges commerce media and programmatic advertising, connecting commerce media networks and advertisers via major Demand-Side Platforms (DSPs) across all ad formats.

Koddi Demand: Provides data-driven solutions tailored to the multi-channel marketing needs of franchise businesses, offering advanced automation and precise campaign control.

Koddi Enterprise: Delivers tools and capabilities for precise marketing management across metasearch, paid search, social, and sponsored listings channels, backed by data and automation.

These platforms are underpinned by advanced AI and machine learning algorithms that process vast amounts of first-party data, enhancing targeting precision and user engagement.

Leadership Team

Koddi's leadership comprises experienced professionals dedicated to driving the company's vision:

George Popstefanov: CEO and Founder, recognized for his commitment to excellence and innovation.

Nicholas Ward: President and Co-founder, instrumental in Koddi's growth and strategic direction.

Chad Baldwin: Vice President of Sales and Business Development, bringing over 20 years of experience in enterprise sales, product management, and marketing.

Bill Chase: General Manager, with more than 15 years of digital marketing, product, and sales experience, focusing on channel and platform growth.

Leadership Changes

In 2018, Koddi appointed Chad Baldwin as Vice President of Sales and Business Development, and in 2019, Bill Chase joined as General Manager. Both bring extensive experience in digital marketing and sales, contributing to Koddi's strategic growth initiatives.

Competitor Profile

Market Insights and Dynamics

The commerce media industry is experiencing rapid growth, driven by increasing digitalization and the need for personalized advertising solutions. Koddi operates in a competitive landscape with several key players offering similar services.

Competitor Analysis

While specific competitors are not detailed in the available information, companies offering commerce media solutions, programmatic advertising platforms, and AI-driven marketing technologies represent the competitive landscape.

Strategic Collaborations and Partnerships

Koddi has established significant partnerships to enhance its market position:

Sabre Corporation: In 2019, Koddi partnered with Sabre to provide metasearch optimization solutions to hotels using the Sabre SynXis platform, aiming to maximize property exposure and improve marketing ROI.