Kollosche - Comprehensive Analysis Report

Summary

Kollosche stands as a premier luxury property agency on the Gold Coast, Australia, renowned for its commitment to a six-star client experience, innovative marketing, and a strong community ethos. Its mission centers on being the prestige property agency of choice by upholding core values of innovation, integrity, transparency, and delivering exceptional service and results. The company has carved a significant niche in the high-end real estate market, building long-term relationships with high-net-worth individuals both domestically and internationally. Kollosche is recognized for setting industry benchmarks through meticulous systems, collaborative agent practices, and a dedication to creating customers for life.

1. Strategic Focus & Objectives

Core Objectives

Kollosche's main business objectives revolve around dominating the luxury property market across the Gold Coast and strategically expanding into key markets throughout Southeast Queensland and beyond. The company prioritizes providing bespoke services, including tailored marketing campaigns, personalized attention, and expert negotiations, to achieve premium results for its clients. A core objective is nurturing a thriving workplace culture built on collaboration and continuous learning, alongside a strong dedication to innovation.

Specialization Areas

Kollosche specializes in four key divisions, offering a comprehensive suite of services for the luxury property sector:

• Residential Sales: Focused on luxury property owners from the northern Gold Coast to Coolangatta and the hinterland, emphasizing six-star service and innovative marketing.

• Commercial: Providing end-to-end solutions for commercial clients, encompassing sales, leasing, and property management, with specialized advice for premium results across all commercial asset classes.

• New Projects: Dedicated to off-the-plan luxury apartment sales and delivering comprehensive end-to-end solutions for property developers.

• Property Management: Offering executive leasing and property management services tailored to the specific needs of luxury property landlords and tenants.

Target Markets

The company's primary market segments include:

• Luxury property owners and sellers on the Gold Coast, extending from Sovereign Islands to Coolangatta and the Gold Coast Hinterland, including parts of Northern New South Wales.

• High-net-worth individuals and investors across Australia and internationally with residential, commercial, and development interests.

• Property developers seeking end-to-end solutions for luxury off-the-plan apartment projects in the region.

• Landlords and tenants requiring executive leasing and property management services for high-end properties.

2. Financial Overview

Funding History

Kollosche is a privately held company. The estimated annual revenue for Kollosche in 2022 was $17.7 million. The company has demonstrated strong financial performance, consistently achieving significant sales volumes.

• Exceptional Sales Record: Michael Kollosche, the Managing Director, boasts an exceptional sales record of over $9 billion in settled sales across 28 years.

• 2020-21 Financial Year: The company surpassed $1 billion in unconditional property sales.

• 2021-22 Financial Year: Kollosche recorded sales valued at $1,947,446,442, completing 591 property transactions. The average sale price for this period was $3,256,599, with an auction clearance rate of 93%.

• 2024-25 Financial Year: The company continued to show strong results, with its highest 30 sales all transacting at $7,500,000 or above. This included significant sales such as $26,000,000 for a Mermaid Beach property and an $18,500,000 riverfront mansion in Surfers Paradise. The Kollosche Commercial division also achieved a landmark $26,000,000 sale of a Mermaid Beach village site during this period.

3. Product Pipeline

Key Products/Services

Residential Sales

• Description: Facilitates the buying and selling of luxury residential properties.

• Development Stage: Established and mature service.

• Target Market/Condition: High-net-worth buyers and sellers of premium homes and waterfront properties.

• Key Features and Benefits: Six-star service, tailored marketing campaigns, personalized agent attention, expert negotiation, extensive network of high-net-worth clients.

Commercial

• Description: Provides comprehensive commercial real estate solutions including sales, leasing, and property management.

• Development Stage: Established and growing.

• Target Market/Condition: Commercial property investors, business owners, and developers for sales, leasing, and management of commercial assets.

• Key Features and Benefits: Specialized advice, high-level market intelligence, strategic execution for premium results on diverse commercial assets.

New Projects

• Description: Specializes in off-the-plan luxury apartment sales and offers end-to-end solutions for developers.

• Development Stage: Well-established with continuous project acquisition.

• Target Market/Condition: Property developers of luxury apartment complexes, and buyers seeking new, high-end off-the-plan residences.

• Key Features and Benefits: Full-service support for developers from conception to settlement, leveraging K Insights for market alignment, guiding buyers through the purchasing process.

Property Management

• Description: Offers executive leasing and property management services.

• Development Stage: Established and expanding.

• Target Market/Condition: Owners of luxury rental properties and discerning tenants seeking high-quality residences.

• Key Features and Benefits: Caters to specific needs of luxury landlords and tenants, operational efficiency, client satisfaction focus.

4. Technology & Innovation

Technology Stack

Kollosche prioritizes investment in new technologies and smart systems to enhance its service delivery and market intelligence.

• K Intel Division: An internal division dedicated to intelligence gathering and analysis.

• K Insights: Provides data-driven reports and analysis, collaborating with industry specialists. This platform empowers developers with critical data for informed decisions in the early stages of product design and feasibility for new projects. It focuses on ensuring product alignment with market demand, optimizing product mix, car parking, amenities, and functionality based on buyer profiles to maximize site potential.

• K Property Insights Podcast: A platform designed to disseminate market information and educational content to Gold Coast and Southeast Queensland buyers, sellers, investors, and property developers.

• Cutting-edge Digital Marketing: The company is known for its innovative marketing solutions and advanced digital strategies to gain maximum exposure for properties.

5. Leadership & Management

Executive Team

• Michael Kollosche - Managing Director: The founder and driving force, Michael has over 28 years in the industry with over $9 billion in settled sales. He is synonymous with client service, strategy, and premium results, and actively mentors his team. He also established the Kollosche Community Fund.

• Shane Smollen - Managing Partner: Joined in September 2025, working alongside Michael Kollosche to guide strategic growth across Southeast Queensland. Shane has extensive real estate experience, including leading national sales at McGrath and founding his own network of regional offices. He co-founded the Sydney-based development company Central Element. His role focuses on developing people, systems, and culture to support expansion.

• Ben Summons - Chief Operating Officer (COO): Appointed in October 2024, Ben brings 25 years of experience from high-level positions in national and global food and beverage companies. He oversees long-term growth and development, identifies efficiencies, and recognizes avenues for progression and innovation.

• Craig Attewell - Chief Financial Officer (CFO): Took over as CFO in June 2024. Having joined Kollosche 12 months prior, he leads the finance department, focusing on implementing improvements within the financial landscape.

• Todd Madgwick - Head of Property Management: Joined in May 2024 with over 20 years of industry experience. He is responsible for driving the growth and performance of both commercial and residential property management divisions, focusing on operational efficiency and client satisfaction.

• Doug Durrington - Financial Advisor (former CFO): A Certified Practicing Accountant for fifty years, Doug was CFO since the company's inception in January 2019 and transitioned to a higher-level advisory role for agents and staff in June 2024.

• Tony Grbcic - Commercial Sales: A Licensed Real Estate Agent with over 30 years of experience, specializing in commercial property sales across the Gold Coast. He works with his son Adam.

• Adam Grbcic - Commercial Sales: A Licensed Real Estate Agent specializing in commercial property sales, holding a Bachelor of Property and Sustainable Development. He has amassed over $500 million in sales and was named Commercial Agent of the Year in the 2024 REIQ Awards.

• Leonardo Kollosche - Sales Associate to Michael Kollosche: Began a full-time role in 2025 after three years of shadowing. He holds a Certificate III in Business and a full real estate license.

• Aneta Siedlecka - Holistic Transformational Coach: Joined in 2019, focused on promoting the mental well-being of all Kollosche staff.

Recent Leadership Changes

• October 2024: Ben Summons was appointed as the new Chief Operating Officer.

• September 2025: Shane Smollen joined Kollosche as a new Managing Partner, signaling a strategic focus on expanding growth across Southeast Queensland.

• June 2024: Craig Attewell assumed the role of Chief Financial Officer, with Doug Durrington transitioning to a financial advisory position.

• 2025: Leonardo Kollosche officially started a full-time Sales Associate role.

6. Talent and Growth Indicators

Hiring Trends and Workforce

Kollosche has demonstrated significant growth in its workforce since its inception. Starting with 11 people in 2019, the team grew to 97 by 2023, and as of September 2025, it employs 140 staff from its Broadbeach headquarters. In 2022, the company's employee count grew by 16%.

• Key Roles Being Recruited: The diverse team includes lead agents, sales associates, property managers, and support staff across various divisions.

• Company Growth Trajectory Indicators: The continuous expansion of the team and the appointment of key leadership roles like a Managing Partner indicate a strong growth trajectory with a focus on strategic expansion across Southeast Queensland.

• Employee Sentiment and Culture Insights: The company emphasizes a thriving workplace culture built on collaboration, continuous learning, and a commitment to people's overall well-being. Mentorship and coaching are significant aspects of talent development, supported by an in-house holistic transformational coach. A core philosophy within the business is "company first, team next, individual last," encouraging employees to act as owners.

7. Social Media Presence and Engagement

Digital Footprint

Kollosche maintains a robust and active digital footprint across major social media platforms, leveraging them for branding, engagement, and market leadership.

• YouTube (@kollosche94): The channel features a significant amount of content, including professional video tours of luxury property listings, market insight discussions through series like "K Series" and the "K Property Insights Podcast," and team recruitment videos. Videos are regularly uploaded, showcasing their premier properties and thought leadership.

• LinkedIn: Utilized for professional networking, sharing company news, achievements, and industry insights, aligning with their emphasis on brand and collaboration within the professional real estate community.

• Facebook & Instagram: These platforms are used to visually showcase luxury properties, engage with the broader community through lifestyle content, and highlight team achievements, reinforcing their strong brand positioning and community involvement.

• TikTok: Presence on TikTok reflects an effort to engage with wider and newer audiences, adapting to evolving digital marketing channels and trends.

Through these channels, Kollosche consistently promotes key messaging centered around luxury, integrity, collaboration, and community service, fostering engagement with clients, industry professionals, and potential recruits.

8. Recognition and Awards

Industry Recognition

Kollosche has received numerous prestigious accolades, reinforcing its position as a leader in the luxury real estate market.

• 2025 REIQ Awards for Excellence:

• Michael Kollosche: Inducted into the REIQ Hall of Fame for outstanding leadership, mentorship, and results.

• Gypsea Youngsmith: Rising Star Salesperson of the Year.

• Kollosche: Multimedia Award for marketing excellence.

• 2025 REB Awards:

• Michael Kollosche: Principal of the Year – Regional.

• Matthew Follent: Rising Star of the Year – Sales Agent.

• Jamie Harrison: Sales Campaign of the Year.

• Kollosche: Social and Community Service Program of the Year.

• 2024 REIQ Awards for Excellence:

• Michael Kollosche: Residential Salesperson SEQ – Settled Commissions (third consecutive year winner, leading to REIQ Hall of Fame induction).

• Adam Grbcic: Commercial Salesperson of the Year. (Mentioned in the input text as 2024 REIQ Awards)

• Kollosche: Multimedia Award.

• 2022 Australasian Real Estate Results Awards (ARERAs):

• Michael Kollosche: Selling Principal of the Year.

• Troy Dowker: Agent of the Year (southern Gold Coast beachfront).

• Kollosche: Boutique Agency of the Year (Metro).

• Kollosche: Digital Excellence Agency of the Year.

• 2021 Australasian Real Estate Results Awards (ARERAs):

• Michael Kollosche: Principal of the Year.

• Troy Dowker: Queensland Agent of the Year.

• Kollosche: Boutique Agency of the Year.

• Kollosche: Digital Excellence Agency of the Year.

• Renae Hayek: Manager of the Year.

9. Competitive Analysis

Major Competitors

Kollosche operates within a highly competitive luxury real estate market on the Gold Coast, alongside other distinguished agencies.

• Amir Prestige:

• Company Overview: Positions itself as a luxury property leader across residential, commercial, leasing, and new projects.

• Focus Areas: Gold Coast and Northern NSW.

• Capabilities: Comprehensive services in high-end real estate sectors.

• Queensland Sotheby's International Realty:

• Company Overview: Known for its global brand presence and marketing of luxury homes and estates.

• Focus Areas: Global reach with a strong presence in the Gold Coast luxury market.

• Capabilities: Extensive network, international marketing, high-end property sales.

• North South Real Estate (NSRE):

• Company Overview: Specializes in prestige apartments, trophy homes, and unique development opportunities.

• Focus Areas: Brisbane, Gold Coast, and Byron Bay.

• Capabilities: Personalized and discreet services for high-net-worth clients.

• Coastline Prestige:

• Company Overview: A boutique real estate agency.

• Focus Areas: Gold Coast market.

• Capabilities: Emphasizes attention to detail, integrity, and community-minded approach in buying, selling, and renting.

These competitors share a focus on high-net-worth clientele, premium service standards, and deep local market knowledge, creating a dynamic and high-value competitive landscape.

10. Market Analysis

Market Overview

The Gold Coast real estate market, where Kollosche operates, is characterized by robust demand and constrained supply, particularly in the prestige sector.

• Total Addressable Market Size: The market witnessed a significant surge in residential property values, increasing by 73% between 2020 and July 2024, outperforming major capital cities and regional areas in Australia.

• Growth Potential: The median house price on the Gold Coast reached approximately $1,150,000 in May 2025, representing an annual growth of 9.5%. Unit values climbed 10.8% year-on-year, reaching a median of around $770,000. These figures indicate sustained growth potential in the region.

• Key Market Trends:

• Population Growth: A net migration of approximately 15,000-16,000 annually, with overall population growth around 20,000, has absorbed excess supply and tightened the market.

• Interstate Migration: A significant influx of baby boomers from Sydney and Melbourne drives demand for lifestyle changes.

• Investor Confidence: Growing demand from investors for convenience retail centers and commercial properties, supported by cash-rich commercial property investors.

• Infrastructure Investment: Ongoing significant infrastructure spending in the lead-up to the Brisbane Olympics contributes to the region's economic strength and attractiveness.

• Market Challenges and Opportunities:

• Supply Constraints: Both resale and new property supply remains tight due to high building costs, development complexities, and limited land availability for detached housing.