Company Research Report: Kopa Media

Company Overview

• Name: Kopa Media

• Mission: No information is available.

• Founders and Founding Date: No information is available.

• Key People: No information is available.

• Headquarters: No information is available.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: Kopa Media is known for providing sophisticated media solutions tailored for improved paid media performance. They focus on video-level suitability, contextual targeting, and enhancing media impact across digital platforms.

Products

Product Offerings

1. Accurate & Transparent Video Data Solution

• Description: Leverages a human review process specifically designed for video platforms to enhance accuracy and transparency in video data.

• Key Features:

• Minimizes false positive content and mislabeling.

• Enhances precision in data analysis.

2. Mitigate Wasted Investment Solution

• Description: Aims to reduce misaligned impressions, optimizing advertising budgets.

• Key Features:

• Eliminates over 30% of false positives and mislabeled content.

• Ensures budget efficiency by reaching the intended audience.

3. GARM Standardised Brand Suitability Solution

• Description: Adheres to GARM’s brand suitability guidelines for brand safety.

• Key Features:

• Provides pre-flight targeting and post-campaign verification.

• Offers flexibility in incorporating brand exclusions.

Additional Product Features

• Customised Contextual Campaigns

• Enables precise control over campaign processes and optimizations.

• Supports hundreds of thousands of mid-flight optimizations.

• Ad Conversion Tools

• Provides tools for targeting control and audience alignment similar to traditional TV advertising.

• Offers fixed CPM buying, reach/frequency planning, and audience guarantees.

• Reporting Tools

• Transforms data into strategic insights.

• Deploys industry-standard measurement solutions like Google Brand Lift, Kantar Millward Brown, and Nielsen.

Recent Developments

• New Products Launched: No information is available.

• New Features Added: No information is available beyond existing product details.

• Partnerships: No information is available.

Conclusion

This report details the existing media solutions offered by Kopa Media, focusing on video data accuracy, investment efficiency, and brand safety standards. While specific company details and recent developments remain unavailable, the company is clearly positioned to enhance digital marketing strategies through sophisticated targeting and data-driven insights.