Company Research Report: KRDS

Company Overview

• Name: KRDS

• Mission: KRDS believes that audiences expect more from brands than just advertising. They focus on creating distinguished digital and community experiences for brands.

• Founded: 2008

• Founders: Specific founder names were not provided, but the CEO is Thomas Jestin, who is also a co-founder. Guillaume Simon is mentioned as an Entrepreneur and Coder.

• Key People:

• Thomas Jestin: Co-founder & CEO

• Guillaume Simon: Entrepreneur

• Headquarters: Singapore, Singapore

• Number of Employees: Approximately 150 according to some data sections (varies in different sections).

• Revenue: No information is available.

• Known For: KRDS is renowned for its expertise in social media content, mobile-first experiences, and digital campaign execution. They are part of Social 40, recognized among the world's best social media agencies.

Products and Services

KRDS offers a wide range of services focusing on digital marketing and communications:

• Social Media Marketing

• Ideation and execution of mobile-first social media content.

• High engagement digital campaigns.

• Media Buying

• Mobile Marketing

• Community Management

• Digital PR

• Brand Publishing

• Applications

• Development of mobile sites and chatbots.

Key Products/Services

1. Sites & Apps

• Create customized digital brand experiences focusing on user experience, artistic direction, content, and analytics.

2. Social Media

• Comprehensive strategies for brand content and engagement across platforms.

3. Brand Content

• Development of engaging content for brand activation.

4. Achat Média (Media Buying)

• Strategic purchasing of media for campaigns.

5. Bots Marketing

• Development and implementation of chatbots for enhanced user interaction and automation.

Recent Developments

• Recent Campaign for Air France:

• Developed a micro-site for Air France, called "Do It Yourself", allowing users to explore destinations through a personalized digital adventure.

• The campaign generated 64,000 unique videos and attracted 50,000 users.

• Awards:

• KRDS was named Mobile and Specialist Agency of the Year in 2017 by Marketing Magazine.

• Partnerships:

• The company was the first agency to join the Facebook Marketing Partner program in Asia in 2011.

• Won the Facebook Partner Innovation Competition with their ad tool, Feedizr.

• Notable Campaigns: Multiple high-profile campaigns for brands like Singapore Airlines, Facebook, and L’Oréal among others.

New Features and Innovations

• Air France Campaign:

• Introduction of a personalized video generation feature enabling users to create shareable content.

Partnerships

• R3 Social 40: Part of a global initiative by consulting firm R3, highlighting top-notch social media agencies worldwide.

• Facebook Partnership: Early adoptor and participant of Facebook’s Marketing Partner program in Asia; successful in the Partner Innovation Competition.

Conclusion

KRDS stands out as a dynamic agency in the digital marketing space with a strong emphasis on innovative social media strategies and mobile marketing experiences. They continue to innovate with new tools and campaigns, maintaining strong global partnerships and producing impactful campaigns for leading brands.