Kredium Company Profile

Background

Overview

Kredium is an international proptech and fintech startup specializing in real estate and mortgage services across the USA, Serbia, and the UAE. Founded in 2021, the company aims to simplify global real estate investing and financing through innovative technology and trusted partnerships. Kredium operates as a digital broker, offering a seamless online experience for property buyers, lenders, and developers.

Mission and Vision

Kredium's mission is to make real estate investing and financing truly borderless by addressing challenges such as fragmented processes, limited transparency, and inefficient financing. The company envisions a global real estate market where property transactions are streamlined, transparent, and accessible to all.

Primary Area of Focus

Kredium focuses on providing cross-border mortgage solutions, facilitating property purchases for foreign nationals, expats, and local buyers. The company offers a comprehensive suite of services, including mortgage brokerage, property search assistance, and real estate development support.

Industry Significance

As a pioneer in cross-border mortgage brokerage, Kredium addresses the growing demand for international real estate investments. By leveraging technology to simplify complex processes, the company plays a crucial role in making global property transactions more accessible and efficient.

Key Strategic Focus

Core Objectives

Global Expansion: Establish a presence in key international markets to offer seamless real estate and mortgage services.

Technological Innovation: Develop and implement advanced digital solutions to streamline property transactions and financing processes.

Customer-Centric Approach: Provide personalized services tailored to the unique needs of property buyers, lenders, and developers.

Specific Areas of Specialization

Cross-Border Mortgages: Offer mortgage solutions for international buyers, facilitating property purchases across borders.

Real Estate Brokerage: Assist clients in finding and financing properties, including new developments and existing homes.

Developer Support: Provide services such as project promotion, sales support, and market insights to real estate developers.

Key Technologies Utilized

360° Interactive Maps: Enable virtual property tours and detailed project visualizations.

Partner Platforms: Facilitate collaboration between developers, brokers, and banks through integrated digital platforms.

Data Analytics: Utilize data-driven insights to inform decision-making and enhance service offerings.

Primary Markets Targeted

United States: Offer mortgage solutions and property brokerage services across 40 states, with plans for nationwide coverage.

Serbia: Provide digital mortgage brokerage services and real estate assistance.

United Arab Emirates: Support property buyers and developers in the UAE market.

Financials and Funding

Funding History

Kredium has secured strategic investments to support its growth and expansion:

Flat6Labs Programme: Completed the fintech acceleration programme in Abu Dhabi, gaining valuable insights and industry connections.

Katapult Grant: Awarded the Katapult grant, backed by the World Bank and the European Union, providing essential funding and institutional recognition.

ADQ Investment: Secured investment from ADQ, the Abu Dhabi Sovereign Wealth Fund, through the Flat6Labs programme, enhancing resources for international expansion.

Total Funds Raised

Specific details regarding the total funds raised by Kredium are not publicly disclosed.

Notable Investors

ADQ (Abu Dhabi Sovereign Wealth Fund): Invested through the Flat6Labs programme, providing strategic support and resources.

Intended Utilization of Capital

The capital raised is intended to accelerate Kredium's international expansion, enhance technological innovation, and strengthen its presence in key global markets.

Pipeline Development

Key Pipeline Candidates

Kredium is actively developing and promoting various real estate projects across its operating markets, focusing on:

UAE Projects: Collaborations with developers to offer exclusive properties to international buyers.

Serbia Projects: Assisting local developers in reaching global investors through digital platforms.

US Projects: Facilitating property purchases for foreign nationals and expats in the United States.

Stages of Development

Kredium is involved in various stages of project development, including:

Pre-Development: Identifying and assessing potential projects for investment.

Development: Collaborating with developers to bring projects to market.

Post-Development: Providing sales and marketing support to ensure successful project completion.

Target Conditions

The company targets projects that offer:

High Investment Potential: Properties with strong appreciation prospects.

Market Demand: High demand in target markets, ensuring liquidity and profitability.

Sustainable Development: Projects that adhere to environmental and social sustainability standards.

Relevant Timelines

Specific timelines for project milestones are determined on a case-by-case basis, depending on the project's complexity and market conditions.

Technological Platform and Innovation

Proprietary Technologies

360° Interactive Maps: Provide immersive virtual tours of properties and developments, enhancing the buyer's experience.

Partner Platforms: Integrated digital platforms that facilitate collaboration among developers, brokers, and banks, streamlining the sales process.

Significant Scientific Methods

Data Analytics: Utilize data-driven insights to inform decision-making, optimize marketing strategies, and enhance customer engagement.

Machine Learning Algorithms: Employ algorithms to predict market trends, assess property values, and personalize loan offerings.

Leadership Team

Key Executives

Miša Lazović: Founder and CEO. Holds an MBA from the University of Oxford and has over 10 years of experience in retail banking and strategy consulting.

Sabina Krsmanović: Project Manager. Experienced IT Project Manager specializing in planning and developing custom solutions for leading banking institutions.

Leadership Changes

No significant leadership changes have been publicly reported.

Competitor Profile

Market Insights and Dynamics

The global real estate and mortgage market is experiencing significant growth, driven by increasing international investments and the demand for cross-border property transactions. Technological advancements are reshaping the industry, with digital platforms playing a pivotal role in streamlining processes and enhancing customer experiences.

Competitor Analysis

Kredium operates in a competitive landscape with several key players:

Kiavi: Specializes in real estate investment and financing solutions.

Sakan: Offers a full-stack real estate marketplace focusing on property technology solutions.

Upright: Provides real estate investment opportunities leveraging tax advantages of REITs.

Vault Partners: Specializes in real estate development and investment, offering services in development, investment, brokerage, and property management.

Strategic Collaborations and Partnerships

Kredium has established significant collaborations to strengthen its market position:

ADQ Investment: Secured investment from the Abu Dhabi Sovereign Wealth Fund, enhancing resources for international expansion.

Katapult Grant: Awarded the Katapult grant, backed by the World Bank and the European Union, providing essential funding and institutional recognition.

Flat6Labs Programme: Completed the fintech acceleration programme in Abu Dhabi, gaining valuable insights and industry connections.

Operational Insights

Kredium differentiates itself through its focus on cross-border mortgage solutions, addressing the needs of international buyers and investors. The company's technological innovations, such as 360° interactive maps and integrated partner platforms, enhance the property search and financing experience. Strategic partnerships with entities like ADQ and participation in programs like Katapult and Flat6Labs bolster Kredium's capabilities and market reach.