Company Market Research Report: The Kroger Co.
Company Overview
- Name: The Kroger Co.
- Mission of the Company: Kroger's purpose is "To Feed the Human Spirit™." The company follows principles of honesty, integrity, respect, diversity, safety, and inclusion, aiming to uplift customers' lives by offering value, convenience, and customer hospitality.
- Founded: 1883
- Founder: Barney Kroger
- Key People: No specific key people mentioned in the information provided.
- Headquarters: 1014 Vine Street, Cincinnati, Ohio 45202
- Number of Employees: Nearly half a million associates.
- Revenue: More than $132.5 billion in annual sales.
- Known For: Kroger is known as the largest supermarket chain by revenue in the United States and ranks as one of the world’s largest retailers. Notable innovations include one-stop shopping, private label manufacturing, grocery delivery, and product quality monitoring.
Products
- Product Offerings:
- Grocery Retail: Operates 2,750 grocery retail stores.
- Private Label Products: Produces private-label products across various price points; about 40% made in Kroger's own facilities.
- Manufacturing Facilities: 35 food production or manufacturing facilities.
- Fuel Centers: Operates 1,585 fuel centers.
- Pharmacies: 2,256 in-store pharmacies.
- Jewelry Stores: 170 fine jewelry stores.
- Other Formats: Price-impact warehouse stores, multi-department stores, and digital shopping options.
- High-level Description and Key Features: Offers a broad range of products from fresh groceries to pharmaceuticals, supported by extensive production, manufacturing, and distribution facilities to maintain competitive pricing and quality.
Recent Developments
- Recent Developments:
- Sustainability Initiatives: Introduction of the Zero Hunger | Zero Waste platform aimed at eliminating food waste and hunger.
- Inclusion and Diversity: Recognized as a leader in diversity and inclusion, receiving numerous awards such as the Disability Equality Index and Human Rights Campaign Foundation awards.
- New Products Launched: No specific new product launches mentioned.
- New Features Added to Products: Innovations such as QueVision for faster checkouts.
- Partnerships: Collaborations with Nuro, Kitchen United, Microsoft, Ocado for technology enhancements and grocery ecommerce, and delivery systems. Partnership with DoorDash for grocery and sushi delivery services.
Recent Awards and Recognition
- Awards:
- Ranked #3 in Newsweek’s Most Trustworthy Companies in America (Grocery & Convenience Stores).
- #27 on Barron’s 100 Most Sustainable U.S. Companies list.
- Retailer of the Year 2022 by Supermarket News.
- Best Place to Work for LGBTQ Equality and Disability Inclusion.
The Kroger Co. continues to build on its historical foundations by implementing new technologies and sustainable practices. Its commitment to community support and customer service remains a priority, reflected through various awards and shareholder returns.
