KTVB News Group Company Profile

Background

KTVB News Group, established in 1953 as KIDO-TV, is Idaho's largest media organization, providing comprehensive news, weather, entertainment, and sports coverage. The group operates three television stations, including KTVB-TV in Boise, KTFT-TV in Twin Falls, and KTVB's digital subchannel, Idaho's Very Own 24/7. Additionally, it manages the state's most-visited website, KTVB.com, a top-ranked mobile app, and an expanding social media network. The organization is dedicated to delivering top-quality news, dynamic solutions to help grow businesses, and building a stronger community.

Key Strategic Focus

KTVB News Group's strategic focus centers on delivering comprehensive local news coverage across multiple platforms, including television, digital media, mobile applications, and social media. The organization emphasizes community engagement, investigative reporting, and innovative storytelling to serve the greater good of Idaho's communities. By expanding its digital presence, KTVB aims to reach a broader audience and adapt to the evolving media landscape.

Financials and Funding

As a privately held company, KTVB News Group does not publicly disclose detailed financial information. However, it is known that the organization generates annual revenue between $10 million and $50 million and employs over 100 individuals. In August 2025, Nexstar Media Group announced an agreement to acquire Tegna Inc., KTVB's parent company, for $6.2 billion, pending regulatory approval.

Pipeline Development

KTVB News Group's pipeline development focuses on expanding its digital platforms and enhancing local journalism. The organization has invested in its website, mobile applications, and social media presence to increase audience engagement and reach. Additionally, KTVB has been recognized with two Edward R. Murrow Awards for its digital reporting, highlighting its commitment to quality journalism.

Technological Platform and Innovation

KTVB News Group utilizes various technological platforms to deliver content across multiple channels:

Proprietary Technologies: The organization has developed its own mobile applications and digital platforms to provide news and information to its audience.

Significant Scientific Methods: KTVB employs data analytics and audience engagement metrics to tailor content and improve user experience.

AI-Driven Capabilities: While specific AI-driven capabilities are not detailed, KTVB's investment in digital platforms suggests the use of advanced technologies to enhance content delivery and audience engagement.

Leadership Team

The leadership team at KTVB News Group includes:

Jessica Hagan: President and General Manager.

Kate Morris: Former President and General Manager, promoted in January 2018.

Sally Craven: Community Service Director.

Jay Tust: Sports Director.

Justin: Broadcast Director.

Shayne Woodland: Creative Director.

Traci Liew: Digital Content Manager.

Logan Tusow: Digital Content Producer.

Kyle Morrell: Digital Content Producer.

Kelsey Jacobson: Digital Content Producer.

Leadership Changes

In January 2018, Kate Morris was promoted to President and General Manager of KTVB in Boise and KTFT in Twin Falls, Idaho, succeeding Doug Armstrong, who retired after two decades with the station.

Competitor Profile

Market Insights and Dynamics

The media industry in Idaho is characterized by a competitive landscape with several key players:

KTVB News Group: Idaho's largest media organization, offering comprehensive news coverage across multiple platforms.

KIVI-TV: An ABC affiliate based in Nampa, Idaho, competing in the Boise market.

KBOI-TV: A CBS affiliate in Boise, owned by Sinclair Broadcast Group.

Competitor Analysis

KIVI-TV: Operates as an ABC affiliate in the Boise market, offering local news and programming.

KBOI-TV: A CBS affiliate in Boise, owned by Sinclair Broadcast Group, providing local news and content.

Strategic Collaborations and Partnerships

KTVB News Group has engaged in various collaborations to enhance its content and reach:

Digital Expansion: The organization has invested in its digital platforms, including its website and mobile applications, to increase audience engagement.

Social Media Engagement: KTVB has developed an expanding social media network to connect with its audience and provide timely news updates.

Operational Insights

KTVB News Group maintains a strong market position in Idaho through its comprehensive news coverage and digital presence. The organization's commitment to quality journalism and community engagement differentiates it from competitors in the region.

Strategic Opportunities and Future Directions

With the pending acquisition by Nexstar Media Group, KTVB News Group has the opportunity to leverage additional resources and expand its reach. The organization can focus on further enhancing its digital platforms, exploring new content delivery methods, and strengthening community partnerships to continue serving Idaho's communities effectively.