Upland Hunting Company Market Research Report



Company Overview



Name


KUIU

Mission of the Company


KUIU is committed to engineering the world's most innovative performance hunting gear by pushing the boundaries of performance, ultralight weight, and technology development.

Founded


KUIU was founded by Jason Hairston.

Key People in the Company


  • Jason Hairston, Founder


Headquarters


No information is available.

Number of Employees


No information is available.

Revenue of the Company


No information is available.

Company Renown


KUIU is known for its technical layering system in hunting gear and its emphasis on creating lightweight, high-performance hunting apparel and equipment.

Products



Product Offering


KUIU offers a diverse array of products, including:
  • Hunt Apparel

  • Equipment

  • Everyday Gear

  • Workwear

  • Layering Systems

  • Accessories


Product Description and Key Features


1. Pro Chest Pack
  • Designed as a fully integrated, all-in-one solution, providing all-weather protection and organization for binoculars, electronics, and other gear.


2. Attack Pant
  • Known for its comfort and versatility, often listed as a best-seller, with durability suitable for various hunting conditions.


3. Guide DCS Jacket
  • A highly durable jacket that fits within KUIU's layering system, providing wind and rain protection, and available in various sizes.


4. Flyway Insulated Jacket & Vest
  • Ultra-warm with Sektor® insulation baffles and Fiberball® synthetic insulation for use in cold, wet, and windy conditions. Includes details like magnetic closure pockets and watertight cuffs.


5. Paragon Storm Shell
  • Waterproof and windproof parka and bib system, reinforced durability for extreme weather conditions with Fiberball® insulation.


6. KUIU Layering System
  • A multi-layer system providing versatile use across a range of climates and activities:

  • Base Layer: Ultralight knits for moisture wicking and UPF protection.

  • Mid Layer Fleece & Insulation: Added warmth and moisture-wicking fabrics.

  • Outer Layer: Includes soft shells, waterproof rain gear, and insulated options for complete protection against environmental elements.


Recent Developments



Recent Developments


  • New Products Launched

  • Pro Chest Pack: An innovative addition to their product line, focused on all-in-one organizational needs for hunters.

  • Upland Hunting Apparel & Gear: A new offering targeting upland hunting enthusiasts and expanding the range of apparel.


  • New Features Added

  • Continued development and enhancement of the Layering System to accommodate different weather conditions and intensify the gear's protective measures.


  • New Partnerships

  • Collaborated with Toray's textile experts and the best wader manufacturer, Simms Fishing, for an advanced waterfowl hunting system, demonstrating a commitment to leveraging top-tier technology and expertise.


Conclusion



This report on KUIU reflects the company's focused dedication on innovating within the performance hunting apparel industry, driven by a heritage of ultralight designs and high-performance standards. The company remains at the forefront with a clearly structured layering system and recently expanded product offerings, reinforcing its stance in a specialized market.