Kwalee Market Research Report

Company Overview

Name

Kwalee

Mission

Kwalee's mission is "Making The Most Fun Games For The World's Players".

Founding Details

Kwalee was founded in 2011 by David Darling CBE, who is a pioneer of the UK games industry and also co-founded and led Codemasters.

Key People

• David Darling CBE: CEO and Founder

• Jason Falcus: COO

Headquarters

Kwalee is headquartered in Leamington Spa, United Kingdom, which is the UK's biggest game development hub outside Greater London.

Number of Employees

Kwalee has grown to over 400 team members working across various global studios.

Revenue

No information is available.

Known For

Kwalee is renowned for developing and publishing a wide range of mobile, PC, and console games, having achieved over 1 billion mobile game downloads and adding multiple chart-topping games to its portfolio.

Products

Product Offerings

Kwalee offers a diverse spectrum of games including hyper-casual, hybrid-casual, and casual mobile games as well as video games for PC and consoles.

Highlighted Games

• Teacher Simulator: A game that simulates a classroom environment allowing players to play the role of a teacher.

• Draw It: A creative drawing game.

• Bake It: A popular baking-themed game.

Key Features

• Teacher Simulator: Engages players by allowing them to grade assignments, monitor students, and deal with exam cheats.

• Draw It: Emphasizes creativity by challenging players to draw items within a time limit.

• Bake It: Combines baking tasks with levels of difficulty to engage users.

Recent Developments

New Products and Partnerships

• Hitseeker by Kwalee: Introduced as a new mobile publishing platform for developers providing a holistic suite of tools, analytics, and support.

• Wildmender: Released on Steam, PS5, and Xbox Series X|S, developed in partnership with Muse Games.

• Voidwrought: An upcoming cosmic horror metroidvania developed alongside Powersnake, set to launch on PC and Nintendo Switch.

Industry Developments

• Kwalee has strong partnerships promoting mental health with organizations like Safe In Our World and is the UK’s only company on EMEA's top 30 publishers list by worldwide game downloads.

Investments and Strategic Expansion

• Invested €1.5 million in 8SEC, aiming at Hybrid Casual game expansion.

• Expanding publishing platform Hitseeker in the MENA region in Arabic, enhancing developers' and players' engagement in that region.

Awards and Recognition

• TIGA 2022's Publisher of the Year.

• Featured in PocketGamer.biz Top 50 Mobile Game Makers list for 2024, holding the 40th spot.

Kwalee continues to uphold its reputation as a leader in game development and publishing, with significant recent advances in its product and service offerings, industry recognition, and strategic partnerships geared towards broader reach and innovation.