Market Research Report on L'Erbolario
Company Overview
Name of the Company
L'Erbolario Società Benefit S.r.l.
Mission of the Company
Promote a natural and environmentally responsible approach to cosmetic production.
Founding Information
- Founded: 1978
- Founders: Franco Bergamaschi and Daniela Villa
Key People
- Franco Bergamaschi
- Daniela Villa
Headquarters
- Location: Viale Milano 74, 26900 Lodi, Italy
Number of Employees
No information is available
Revenue
No information is available
Company Reputation
L'Erbolario is renowned for its high-quality, natural cosmetics made from plant-based ingredients. They are a certified Benefit Corporation, emphasizing their commitment to sustainability and social responsibility.
Products
Categories
1. Profumi (Fragrances)
- High-quality perfumes for women, men, and unisex.
- Key Features: Diverse fragrance collections including Acquatica, Agrumata, Ambrata, etc.
2. Viso (Face)
- Comprehensive range for facial care.
- Key Features: Products include creams, serums, cleansers, and masks for various skin needs and types.
3. Corpo (Body)
- Extensive collection for body care.
- Key Features: Moisturizers, body washes, scrubs, oils, and specialized treatments for different needs like hydration, firming, and detoxification.
4. Capelli (Hair)
- Complete hair care solutions.
- Key Features: Shampoos, conditioners, treatments for various hair types and issues like anti-dandruff, volumizing, nourishing, and color-protecting.
5. Solari (Sun Care)
- Sun protection and care products.
- Key Features: Sunscreens, after-sun lotions, and products for preparing and maintaining a tan.
6. Integratori (Supplements)
- Nutritional supplements for overall wellness.
- Key Features: Products include vitamins, detox supplements, and specific formulations for skin, hair, and body health.
New Products
1. Shampoo Pura Dolcezza
- Description: Gentle shampoo for all hair types.
- Key Features: Delicate on the hair, ideal for frequent use.
2. Pistacchio Fragrance Collection
- Description: A new line of gourmand-scented products featuring a delightful embrace of pistachio.
- Key Features: Available in various forms including perfumes and body care products.
Recent Developments
New Product Launches
- Shampoo Pura Dolcezza: Introduced as an extremely gentle shampoo suitable for frequent use on various hair types.
- Pistacchio Collection: Launched to offer a new gourmand fragrance experience across multiple product formats.
New Features Added to Existing Products
- Waterless - Less Water: Products designed with an innovative approach to decrease water usage without compromising efficacy or user satisfaction.
- Ocean Waste Plastic® (OWP): Packaging initiative where plastic is sourced from ocean waste, contributing to ocean plastic reduction.
Partnerships
- PizzAut Project: Participation in social initiatives supporting inclusivity, such as the PizzAut project aimed at promoting employment opportunities for people with autism.
- LAV Collaboration: Ongoing partnerships to advocate for cruelty-free cosmetics and animal welfare, achieving significant milestones in banning animal testing.
Sustainability and Certifications
Environmental Initiatives
- Plastic Green: Utilizes plastic from recycled and plant-based sources. Examples include Green PE and Green PET.
- ISO 14001 Certification: Commitment to minimizing environmental impact through certified environmental management systems.
Quality Certifications
- FSC Certification: Ensures that all paper packaging is sourced from responsibly managed forests.
- ECOBIOCOSMESI Certification: Products certified for organic and eco-friendly formulations.
Social Initiatives
- Laboratori di Bellezza: Supports beauty workshops for women undergoing cancer treatment, enhancing their well-being and confidence during challenging times.
- Benefit Corporation Status: Reflects the company's mission beyond profit, focusing on positive impacts on society and the environment.
Conclusion
L’Erbolario sets a high standard in the natural cosmetics industry with a clear focus on sustainable and ethical practices. As a leader in green beauty, their products and initiatives demonstrate a commitment to excellence, responsibility, and innovation.
