L&L Hawaiian Barbecue Market Research Report

Company Overview

• Name: L&L Hawaiian Barbecue

• Mission: Spreading the spirit of aloha around the world through delicious Hawaiian Barbecue dining experiences.

• Founders: Johnson Kam and Eddie Flores, Jr.

• Founded: No specific founding year available, but L&L Drive-Inn was established in 1976 and the L&L Hawaiian Barbecue brand was introduced to the U.S. mainland in 1999.

• Key People:

• Eddie Flores, Jr. - Founder

• Johnson Kam - Founder

• Headquartered: Honolulu, Hawaii

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: Serving authentic Hawaiian barbecue including the iconic Hawaiian plate lunch.

Products

L&L Hawaiian Barbecue offers a diverse menu that features a fusion of traditional Asian and American cuisines known as Hawaiian Barbecue.

Menu Items

• Seafood Combo

• Description: Flavorful fried shrimp and fish fillet with a choice of beef, chicken, or short ribs.

• Key Features: Variety of seafood options combined with classic meats.

• Chicken Katsu

• Description: Deep-fried boneless chicken served with katsu sauce.

• Key Features: Crispy coating and savory dipping sauce.

• Loco Moco

• Description: Hamburger patties over rice, topped with brown gravy and fried eggs.

• Key Features: Hearty, comfort food offering.

• Kalua Pork with Cabbage

• Description: Smoked and slowly-roasted shredded pork with cabbage.

• Key Features: Smoky flavor paired with fresh vegetables.

• Barbecue Chicken

• Description: Grilled boneless chicken marinated in Hawaii-inspired barbecue sauce.

• Key Features: Marinated for a flavorful experience.

• SPAM® Saimin

• Description: Noodle soup unique to Hawaii, served with SPAM and green onions.

• Key Features: Integration of iconic local ingredients.

Recent Developments

• New Products Launched:

• No specific recent product launches were detailed.

• New Features Added:

• The company has focused on enhancing customer experience via the L&L app, offering order ahead, loyalty program benefits, and app-exclusive offers.

Community Involvement

• Maui Wildfire Relief: Participated in serving over 2,000 meals to residents and volunteers affected by the Maui fires through the "Purchase a Meal" program.

• Educational Contributions: Eddie Flores, Jr. donated $2 million to the University of Hawaii’s Shidler College of Business, continuing a tradition of support with over 200 scholarships awarded.

• Annual Events:

• National SPAM® Musubi Day: Celebrated with giveaways and events on August 8th, highlighting L&L’s popular spam musubi dish.

Recognition

• Rating and Honors:

• Ranked #1 Asian Fast Food Franchise by Entrepreneur Magazine (2017-2024).

• Ranked #21 Among Yelp’s Fastest Growing Brands for 2024.

Partnerships and Sponsorships

• Police Partnership: Sponsored the annual "Shop with a Cop" event in collaboration with the Honolulu Police Department.

• Franchising:

• Franchise opportunities have allowed L&L to expand internationally with over 230 units globally by 2024.

Summary

L&L Hawaiian Barbecue combines the aloha spirit with distinctive dining experiences delivering traditional Hawaiian flavors worldwide through its extensive franchise network. The company's commitment to community service, education, and cultural celebrations complements its reputation as a leader in the Hawaiian cuisine sector.