La Farm Bakery Market Research Report

1. Company Overview

Name and Mission

• Company Name: La Farm Bakery

• Mission: To demystify the art of bread baking and honor the centuries-old tradition of producing artisanal breads.

Founding Information

• Founded: 1999

• Founders: Lionel Vatinet along with his wife Missy

Key People

• Lionel Vatinet: Master Baker, recognized for his contributions to artisanal bread baking and a James Beard Foundation semifinalist for "Outstanding Baker."

Headquarters

• Location: Cary, North Carolina

Number of Employees

• Number of Employees: No information is available.

Revenue

• Revenue: No information is available.

Company Recognition

• Known For: Hand-crafted artisan breads using traditional French techniques and locally sourced ingredients. Their bread, pastries, and cafe items are widely recognized in publications such as The James Beard House, O Magazine, and more.

2. Products

Product Offerings

• Bread: Various styles hand-crafted using a European-style hearth oven, including signature sourdough, Asiago-Parmesan, White Chocolate Mini Baguette, Cinnamon-Raisin-Pecan, Multi-Grain, and Walnut Sage.

• Pastries: Includes buttery croissants, scones, and tarts.

• Cafe Offerings: Breakfast, brunch, lunch/dinner including soups, salads, sandwiches, tartines paired with artisan breads. Also offers organic coffee.

Key Features

• Artisan Breads: Made using natural levain (starter), no artificial preservatives, and unbleached, unbromated flours sourced locally.

• Cafe: Offers a rustic, warm, and inviting setting reminiscent of French countryside boulangeries, with a communal atmosphere.

• Baking Classes and Events: Provides opportunities for customers to learn and engage in the art of bread making.

3. Recent Developments

New Products and Features

• Bread Subscription Boxes: Recently introduced food subscription service featuring their artisan breads.

• Artisan Bread Book: "A Passion For Bread" by Lionel Vatinet, offering home bakers insights into bread-making techniques.

New Partnerships and Collaborations

• Local Sourcing: Collaborates with local farmers and millers for high-quality flours and ingredients.

Events and Recognition

• Media Presence: Featured in media outlets like Food & Wine, Huffington Post, and The Local Palate.

• Awards and Honors: Recognized as a semifinalist by the James Beard Foundation in the "Outstanding Baker" category.

Community Engagement

• Bakery and Cafe Consulting: Offers business management consultations in addition to baking and cooking classes hosted at the bakery.

4. Locations

Bakery Locations in North Carolina

• Preston Corners: 4248 NW Cary Parkway, Cary, NC

• Downtown Cary: 220 W. Chatham St., Cary, NC

• West Cary: 5055 Arco St. (Inside Whole Foods), Cary, NC

• Fuquay Varina: 1900 Broad St., Fuquay-Varina, NC

• Glenwood South: 122 Glenwood Ave, Raleigh, NC

Farmers Markets and Wholesale

• State Farmers Market: 1201 Agriculture Street, Raleigh, NC

• Whole Foods Market Locations: Various stores receive fresh deliveries.