Company Research Report: Groupe LabelVie

Company Overview

• Name: Groupe LabelVie

• Mission of the Company: No information is available

• Founded: 1985

• Founders: Three young engineers (specific names not provided; continue the venture were Zouhair Bennani and Rachid Hadni)

• Key People:

• Zouhair Bennani, Président Directeur Général

• Rachid Hadni, Directeur Général

• Naoual Ben Amar, Directrice Générale

• Headquartered: Route Nationale 1, Km 3,5 Commune de Sebbah – Skhirat, Morocco

• Number of Employees: +0 collaborateurs (specific current number not provided, but the company grew significantly over time)

• Revenue: As of 2018, the company had a revenue of more than 9 billion Dirhams HT.

• Known For: Groupe LabelVie is known for its multi-format large distribution chain in Morocco, operating brands such as Carrefour, Carrefour Market, Atacadao, and Supeco.

Products

• Product Offerings:

• Carrefour: Hypermarkets providing a wide range of products including food, fresh produce, apparel, household products, etc.

• Carrefour Market: Supermarkets focusing largely on local and fresh goods.

• Carrefour Gourmet: A more specialized version of Carrefour Market, focusing on gourmet and artisanal products.

• Atacadao: Cash & carry hypermarkets tailored towards bulk buyers and retailers.

• Supeco: Discount outlets for low-cost shopping experiences.

• Product Details:

• Carrefour: Offers extensive variety across food and non-food sectors with in-store services such as grocery, Boucherie, Poissonnerie, and more.

• Carrefour Market: Emphasizes local produce and customer proximity with an expanded product range.

• Carrefour Gourmet: Offers a luxurious shopping experience with special attention to quality fresh goods and regional products.

• Atacadao: Provides an assortment tailored for bulk purchases, aiding smaller retailers with competitive pricing.

• Supeco: Caters to cost-sensitive customers with essential goods in smaller, convenient store formats.

Recent Developments

• 2023 Key Developments:

• Opened 24 new stores and launched the 'Supeco' discount format.

• Launched the 'Carrefour Partner Program', the first franchise program in Moroccan food distribution.

• Invested 1.2 billion MAD for expansion and digital transformation.

• Distributed over 500 tonnes of aid following the Al Haouz earthquake and invested in anti-inflation measures.

• New Products and Innovations:

• Launched "Bringo By Carrefour", an e-commerce delivery application.

• Opened new Carrefour Market Gourmet model enhancing fresh produce availability.

• Recent Partnerships:

• Partnership with University Mohammed VI Polytechnique (UM6P) for research, development, and educational purposes.

• Signed a framework agreement with the Ministry of Higher Education for enhanced collaboration with educational institutions.

• Notable Initiatives:

• Expanded their "Filière Qualité LabelVie" initiative to include fish, fruits, vegetables, and traditional products aimed at ensuring product quality.

• Enhanced their sustainability commitment with the DLC Memo project to reduce food waste using digital tools.

• Increased solidarity and community aid such as the "LabelSolidaire" initiative to support vulnerable populations.

Groupe LabelVie continues to maintain its trajectory of growth through the expansion of retail formats, technological innovation, strategic partnerships, and its dedication to social responsibility and sustainability.